• Summarise your research into ﬁve sentences (aim ﬁndings).
• Each sentence becomes your topic for ﬁve paragraphs.
• In each paragraph, explain exactly where you have applied these
ﬁndings and allowed them to inﬂuence your mode of address.
• Refer to facts and ﬁgures/quotations, where you can. Also refer
to media theory, if relevant.
• If you have subverted your research – you must explain why!
(Negative stereotypes perhaps?)
Friday – 10:00 -1:00
My investigation explored if the action genre had evolved in relation to the two
texts James Bond, Goldﬁnger and The Bourne Identity. I created 1 DVD cover
and 1 ﬁlm poster which were inﬂuenced by my ﬁndings.
I discovered that the action genre is still male dominated and females are under
represented and often represented in stereotypical gender roles.
This inﬂuenced my production as I adhered to this type of gender representation
in my print texts. I ensured the male character dominated the poster and clearly
came across as the protagonist. I also constructed the male body language to be
strong and conﬁdent and female body language and facial expressions to be
vulnerable, worried or subtly seductive.
This supports the notion of hegemonic masculinity and reinforces a culture
where “men act and women appear” (Berger, 1972).
During my investigation I identiﬁed key iconography and mise en scene and
found mainstream action ﬁlms has not evolved or challenged this formulaic
These ﬁndings inﬂuenced and informed my production which enabled the
target audience to gain the preferred reading. I ensure I had the correct
iconography in my texts, such as…….these acted as signiﬁers that ensure an
audience could decode the text as I intended.
My research investigation discovered the action genre’s protagonists have
evolved from the classic Propp character role of the hero to the more
contemporary Film Noir inﬂuenced anti hero.
I used my technical skills and knowledge to ensure my male model was lit with
low key lighting to help the character connote the anti hero role. Low key
lighting helps an audience decode this character type by paying homage to this