Learning Objective:How do I write an effective MS3 evaluation?
Assessment ObjectiveAO2: Apply knowledge and understandingwhen analysing media products andprocesses and evaluating your own practicalwork, to show how meanings and responsesare created.WORD COUNT: 500-750 wordsWORTH: 10 marks (10%)
Mark Scheme• Ability to apply knowledge and understanding when evaluating the production (knowledge of media theories/concepts and knowledge of history of genre/narrative/representation)• Reference to the degree to which research informs production.• Sound structure and well written.
Plan• Summarise your research into five sentences.• Each sentence becomes your topic sentence for five paragraphs.• In your paragraphs, explain exactly where you have applied what you have learned (specific shots/use of language etc.)• Refer to facts and figures, where you can. Also refer to media theory, if relevant.• If you have subverted your research – you must explain WHY, especially if you’ve only subverted it in places (e.g. I wanted the text to resemble the ____ genre through its use of iconography, but I didn’t want to follow all of its negative stereotypes).
Exemplar Paragraph:My research informed me that men dominate the actiongenre, with over three quarters of action films featuring amale lead . This supports notions of hegemonic (source needed)masculinity and reinforces a culture where “men act andwomen appear” (Berger, 1972). I decided to replicate thisin my film poster by choosing a male action lead andplacing him in the centre of the image, which connotes hisimportance. The gun in his hand signifies that he is a manof action, who takes control, reinforcing this notion ofhegemonic masculinity. The blurb on the DVD sleevefurthers these ideas. My character’s name – Sam Steel –connotes something cold, hard and dangerous (steelsignifying a blade). The blurb places Sam at the centre ofthe narrative, where he has to take revenge for the deathof his wife. I found that women were often depicted as victims inaction films. For instance.... Therefore, the only femalecharacters in my film....