How I got 90% of my business using the incredible social networking tools that are freely available to us.

1. Mentoring | Workshops | Networking | Conference | Contact
www.womensbusinessclub.co.uk
Savvy Social Networking
Angela De Souza
Website Description Estimated Monthly Visitors
Facebook Online Community 750,000,000
YouTube Video Sharing 450,000,000
Twitter Micro Blogging 250,000,000
LinkedIn Professional Networking 110,000,000
Blogger Web Log 75,000,000
Social Networking Statistics:
70% of the internet population use social networking
36% of people have posted about a brand on a social network
61% of people are willing to give feedback on brands and products
44% of customers want to take part in the co-creation of products
79% of customers have passed on a negative experience
82% of customers will stop business with a company due to a negative experience
15% of social media users have been contacted by a company after posting a negative experience
Advantages of Social Networking
• Saves money
• Access to millions of people
• Share news
• Encourages traffic to your website
• Quick and instant
Disadvantages of Social Networking
• Distraction
• Detracts from ‘real’ relationships
• Reputation can quickly be destroyed
• Eyesight and physical health can be damaged

2. Mentoring | Workshops | Networking | Conference | Contact
www.womensbusinessclub.co.uk
Social Networking Tips
Have a Clear Purpose
Decide what you want to use social networking for and then use it for that purpose. Write down your
purpose and keep it visible before going online. After every session, ask yourself, "What did I just
achieve while social networking today and was it in line with my purpose?"
Set Up Tips: Create a profile on all sites, add a photo and fill in the ‘About’ section with relevant and
interesting info. Everything you do on your sites should remain in line with your purpose. Include a
link to your website, blog, etc. Connect all social networking sites so they point to each other as
much as possible thereby saving you some time.
Have a Clear Time Frame
Decide beforehand how long you want to spend online and then achieve what you need to within that
time limit. For Facebook, disable chat facilities while working or have intentional times where you
enable chat with a clear time frame of how long you intend to chat to people.
Update Tips: Update your status daily between around 3pm on weekdays and if you want to post
twice a day update at 11am or at 8pm in addition to your 3pm post. Updates outside of these times
have significantly less hits but you need to also monitor when your target audience are online most.
Have a Clear Target Audience
Decide beforehand who you need to connect to and stick to these ‘friends’ only. Avoid searching for
old flames – they will take up all your time and bear no fruit. Be intentional, see who is following
people doing similar work to you and connect with them and observe them.
Friend Tips: Don’t feel guilty for not accepting a friend request or blocking someone, knowing who
not to connect with is as important as knowing who to connect with. Some people will do more
damage than good and once a good reputation is lost it is very difficult to win your followers back.
Our Women’s Business Club offer a social media workshop called SHOUT as well as one-on-one
business consultations with a free business health check.
Grow your business significantly through social networking by booking into our next
SHOUT workshop
womensbusinessclub.co.uk/workshops.php