The national institute of digital marketing is the leading digital marketing institute in Bangalore India. They provide the most advanced course with certifications and 100% placements.

1. TWITTER
PINTEREST
you need to pin frequently to
be most effective
more repins are always a good
thing
less interaction with customers
many boards on Pinterest are
not necessarily business
orientated.
used as marketing tools for
advertisement
useful for networking with
bloggers and press, and
finding content to share
taking part in Twitter chats is
a great way to meet other
shop owners and get advice
tweets are indexed by
google so can boost your
SEO.
we must be beware of
spam account
character limits restrict
how much you can say
many users find it
confusing and don't stick
around
it's very fast-moving so
posts quickly get buried.
SOCIAL MEDIA
which social media
platform is right for you
FACEBOOK
PROS CONS
a largest social network in
the world
easy to sign-up for a profile
to connect with friends or
can make friends with
strangers
promoting local events and
building community
easy to get started, add links,
calls, to action and events.
40% of users don't like any
brand pages so paid promotion
can be the only way to reach
them
risk of cyberbullying
posts from friends & family are
prioritised so you need likes
and shares to get seen
algorithm changes can reduce
reach overnight.
PROS CONS
INSTAGRAM
PROS CONS
easy to target your
audience
lots of creatives use
Instagram its easy to
find your tribes
using hashtags
enables posts to
reach beyond your
own followers
visual platform suits
designers and
makers.
posts can get hidden in the
non-chronological timeline
no clickable links in captions
mean you have to work hard
to encourage click-throughs
false advertising
The introduction of Instagram
stories appears to have
reduced engagement on
normal posts.
pins link to their source & the
average pin is repinned 10
times
pins get you more inbound
links
as part of a vast search engine,
pins have a longer shelf life
than tweets or Facebook posts
average spend from referrals is
twice as high as from
Facebook.
PROS CONS
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