Guerilla usability-testing

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Guerilla usability-testing

  1. 1. GuerillaUsability Testingby Andy Budd
  2. 2. The highstreet in the 50s and 60s was a DULL place
  3. 3. Simplistic marketing
  4. 4. People +Products +Marketing = Sales
  5. 5. Market saturation
  6. 6. Suddenly, every shopping basket mattered!
  7. 7. And then along came this guy
  8. 8. The decompression zone
  9. 9. Navigation
  10. 10. Merchandising and the ‘scent’ of information
  11. 11. Try before you buy
  12. 12. Modern retail has learned from research
  13. 13. We think we know our customers, but we don’t
  14. 14. We think people use our sites like this
  15. 15. However they actually use them like this
  16. 16. Our users aren’t stupid
  17. 17. To design for humans we need to understand them
  18. 18. Formal Testing
  19. 19. Eye tracking
  20. 20. Heat maps
  21. 21. Gaze maps
  22. 22. Informal (Guerrilla) Testing
  23. 23. RITE MethodologyRITE testing
  24. 24. How to run ausability test
  25. 25. Start with a “cunning” plan
  26. 26. Select your tasks
  27. 27. Good and Bad TasksBad: Search for a bookcaseGood: You have 200+ books in your fictioncollection, currently in boxes strewn around yourliving room. Find a way to organise them.
  28. 28. Recruiting Test Subjects
  29. 29. How many subjects are enough?
  30. 30. Rock, paper, scissors You can test on everything from a low fidelity paper prototype, through a HTML prototypes, to a live site. You can test your existing site, your competitors sites or a brand new solutuion.What to test on?
  31. 31. On the day
  32. 32. Think aloud protocol As the name suggests, you set a series of tasks and ask the subject to verbalise their thoughts and feelings by ‘thinking aloud’. The object of this is to gain valuable insight into the thought processes behind the users actions.Think out loud
  33. 33. Be a good moderator
  34. 34. Yes Andy, but how do I get my boss to agree
  35. 35. To build better products, get to know your users
  36. 36. Thanks
  37. 37. Questions?

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