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What the F**k is Social Commerce?

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André Ribeirinho
André Ribeirinho
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What The F**k is Social Commerce? (or Social Shopping)
Me, Myself and I Wine Community Adegga.com SHiFT Conference. Technology, Web & Entrepreneurship.
Social what?
Fact #1 We care about what other people like / say / buy!
Fact #2 We hate ads!
Fact #3 We use Social Networks. (think Facebook!)
Reviews, Votes, Likes, Comments, Recommendations, etc.
All influence what we Buy!
Models of Social Commerce
#1 Mass Customization
You design the final product. Anyone can setup their own shop. +1 Million T-shirts sold in 2008.
#2 Live Shopping
“One Day, One Deal”. Forum to talk. Wine, Kids, Shirts! $130 Million (2008)
28 Million products sold (2008) 560 Million € (2008 in the UK)
Community Shopping
431,108 users (75.000 active / week) 19.9 million posts (50,000 / day) 2,314,272 projects posted 5.3 million project photos 100,000 patterns sold ($500,000)
1,5 Million items listed. 900,000 items sold. $15 Million of goods sold August 2009 only!
Ongoing t-shirt contest. Submit your design. $2,000 in cash. 1.5 Million T-Shirts sold (2008)
Community already recommends wines, votes, comments & writes reviews. Adegga can help everyone drink good wines. Wine Packs = 6 bottles selected by the community.
Thank you! www.adegga.com [email] andre@adegga.com [blog] blog.delaranja.com [twitter] twitter.com/andrerib

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What the F**k is Social Commerce?