The visual Marketing Plan for rockIT Fashion. This was created for Grad Jury while I attended The Art Institute of Phoenix.

1. rockIT
Fashion
Marketing Plan
by
Ashley Hoffman

2. EXECUTIVE SUMMARY
OUR MISSION
We want to bring consumers a customized
shopping experience with unique trends all
while fighting to save marine wildlife.
rockIT Fashion sells unique, on-trend fashions online
that are tailored to our customer’s unique profile.
Additionally, we donate a percentage of our sales to
saving marine mammals around the world.
Model: Amanda DiFilippo

3. Models (left to right): Amanda DiFilippo, Micaela Bone

4. $80.3B
E-commerce sales in Q1 of 2015
$22T
Worldwide retail sales in 2015
58%
of women 18+ who shop online
will purchase products at least
once a month
U.S. Department of Commerce, 2015
Emarketer.com
7.3%
of worldwide retail sales will
be purchased on the Internet
31
INDUSTRY PROFILE

5. MOBILE PROFILE
Hooklogic
Business Insider
290.1M 29%
70%
$638B
Mobile Device Users by 2019 Retail ecommerce transactions
that were from mobile devices
in Q1 2015
Non-ecommerce purchases
that are influenced by
digital engagement
E-commerce sales made on
mobile devices globally in 2018

6. Gender
Age
Income
Female
18-35
$35K-$55K
TARGET MARKET

7. Carefree
Creative
Modern
Unique
Environmental
Independent
Fashionable
Rock on!
TARGET MARKET

8. LOCATION
digital shoppers in the U.S.
191.1m
statista.com
ships to
United StatesU.S.

9. COMPETITION PROFILE

10. S
W
O
t
Unique Philanthropic “My Closet” E-Commerce Quality
Brand Awareness Start-up Limited CustomersSmall Funds
Flexibility PartnershipsExcitementSelectionTrendy
Competition Consumer Apathy Low Success RateBrand Loyalty

11. Inbound
Social Media
Website
App
Catalog
Direct Mailer
MARKETPENETRATION

12. WEBSITE

14. APP

15. SOCIAL MEDIA

16. ANALYTICS
Facebook
Twitter

17. Front Interior
CATALOG

18. CATALOG
Interior Back

19. DIRECT MAILER
rock n’ roll
shopping
pret-a-porte
dresses
style
shirts
brands
attitude
dolphin
shoes
chic
cause
trendy
rock it
trendy
show
rock on
punk
fashion
fashion
edgy
rockITFashion
2801CaminoDelRioSouth
SanDiego,CA92108
Place
Stamp
Here
Interior
Back Front

20. DIRECT MAILER
rockIT
Fashionwww.rock-itfashion.com
show it off.
rockIT Fashion is the
premiere destination
for unique, on-trend fashions.
Whether you’re looking for the
perfect party dress
or just a
fabulous outfit
we got you covered. Bring in
your attitude
and we’ll get you a way to
©2014 rockIT Fashion All Rights Reserved
Interior

21. E-Mail Marketing
Content Marketing
SEO

22. SOURCES
United States Census Bureau. (2015, May 15). Monthly & Annual Retail Trade. Retrieved July 16, 2015, from http://www.census.gov/retail/index.html#ecommerce
Coverage of a Digital World. (n.d.). Retrieved August 5, 2015, from http://www.emarketer.com/corporate/coverage#/results/1259
The Future of Mobile Media. (n.d.). Retrieved August 6, 2015, from vv
Smith, C. (2014, April 2). US E-Commerce Growth Is Now Far Outpacing Overall Retail Sales. Business Insider. Retrieved October 16, 2014, from http://www.businessinsid-
er.com/us-e-commerce-growth-is-now-far-outpacing-overall-retail-sales-2014-4#ixzz3GMmGslJS
Advantek - Insights. (2015, August 20). Retrieved August 20, 2015, from https://www.facebook.com/advantek/insights/
MailChimp Insights. (2015, August 20). Retrieved August 20, 2015, from https://us4.admin.mailchimp.com/
E-commerce worldwide. (n.d.). Retrieved August 20, 2015, from http://www.statista.com/topics/871/online-shopping/

23. Thank
You!
rockIT
Fashionwww.rock-itfashion.com
Model: Amanda DiFilippo