Social Commerce Platforms       At Social Media Week       Like Minds Immersive       By Markus Karlsson      CEO | Founde...
Intro CEO | Founder of Comrz        Makes the Affino Social Commerce Platform Experience        Previously worked on proje...
Affino – Social Commerce SuiteAdvanced Social CommerceE-commerce PlatformSocial Media HubFull E-business SuiteSales and Ma...
E-Commerce MarketHighest Customer Satisfaction = Highest Revenues1% Increase in Online Satisfaction = 15% Sales IncreaseBi...
Social Commerce Future"If I had to guess, Social Commerce is the next area to reallyblow up." Mark ZuckerbergLike will inc...
Eventbrite - Case Each Share Generates     $2.52 ticketing sales     11 visits
FlutterScape – Social Sourcing
Social Commerce InvolvesUsing Social Commerce SitesAdding Social AppsEnabling E-commerce on Social MediaAutomation through...
Social Commerce TypesComments, Ratings and Reviews       Purchase-Sharing   Bazaar Voice                        Blippy, Sw...
Social Commerce v Social Shopping Social Commerce                    Social Shopping     Retail Social Layer              ...
Social Commerce MarketEarly Days   Only 4% of UKs top 100 Retailers have commerce on fan pages (One-   iota)Investments ap...
Successful Social Commerce SitesMost Successful    Amazon    eBay    FacebookRisers    Groupon    Living SocialNiche    Etsy
Group BuyingHottest Social Commerce SectorMost InvestmentGroupon and Living Social (Amazon) Leading the MarketFacebook and...
Key to Groupon’s Success
Groupon InfoFastest Growing US Startup in historyBiggest Social Commerce Story$1.12B Funding Raised24,972,841 Groupons Sol...
Groupon Strategy Simple Interaction     One deal, one day, one city. Sense of Urgency     Cinderella Story Energizing Cust...
Typical Social Commerce Setup Today Most current Social Commerce Setups use many disconnected platforms:    CMS / Blog    ...
Problems with ScenarioMost companies as a result suffer from:   Poor Data   Poor Targeting   Poor Integration   Disjointed...
RisksMost Dangerous ScenarioSocial Commerce Amplifies your E-commerce Risks   Competitive Spam and Attacks   Competitive P...
When Social Networks FailDJ / Artist / Producer - 2 Million followers on My Space   How many are active?   How many can be...
Social Commerce and SEOSocial Commerce drives SEOProvides relevant contentProvides fresh contentAutomation through relevan...
Social Commerce and Word of Mouth Increasingly product discovery and qualifying is happening online. Online Retail Word of...
Top MistakesThe Biggest Mistake is not doing enoughOther mistakes are:   Not Regular   Disconnected   Not Personal   Poor ...
Social Commerce Platform Deliverables What you should look out for in your Social Commerce Platform    More and Higher Qua...
ImperativesSteps to take to get Social Commerce moving in ourorganisation    Evolve from driving Awareness to driving Conv...
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5. Social Commerce Platforms - Markus Karlsson, Comrz

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Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London

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5. Social Commerce Platforms - Markus Karlsson, Comrz

  1. 1. Social Commerce Platforms At Social Media Week Like Minds Immersive By Markus Karlsson CEO | Founder of Comrz
  2. 2. Intro CEO | Founder of Comrz Makes the Affino Social Commerce Platform Experience Previously worked on projects for Audi, Casio, UBM, UKTV, Diesel and 100s more Current Focus Publishers, Media Companies, Retailers, Commercial Communities i.e. The Early Adopters
  3. 3. Affino – Social Commerce SuiteAdvanced Social CommerceE-commerce PlatformSocial Media HubFull E-business SuiteSales and Marketing AutomationSaaS Service
  4. 4. E-Commerce MarketHighest Customer Satisfaction = Highest Revenues1% Increase in Online Satisfaction = 15% Sales IncreaseBiggest Players build own platformsSmaller Competitors falling behindSocial Commerce Sites and Services proliferatingSocial Commerce Platforms will close the gap
  5. 5. Social Commerce Future"If I had to guess, Social Commerce is the next area to reallyblow up." Mark ZuckerbergLike will increasingly lead to BuyE-commerce is over – Long live Social Commerce - WiredCover Headline Feb 2011Social Commerce will go from being a supplement to E-commerce to being at the heart of E-commerce
  6. 6. Eventbrite - Case Each Share Generates $2.52 ticketing sales 11 visits
  7. 7. FlutterScape – Social Sourcing
  8. 8. Social Commerce InvolvesUsing Social Commerce SitesAdding Social AppsEnabling E-commerce on Social MediaAutomation through Social Commerce Platforms
  9. 9. Social Commerce TypesComments, Ratings and Reviews Purchase-Sharing Bazaar Voice Blippy, SwipelyCustomer Support Social Commerce Platforms Facebook, Twitter Affino, KickAppsF-commerce Social Sharing Facebook Facebook, TwitterFlash Sales Social Shopping (Social Discovery) Vente Privée Kaboodle, LockerzGroup Buying Social Shopping Apps (Rewards) Groupon ShopKickPersonal Shopper (Second Opinion) Social Sourcing GoTryItOn FlutterScape and more …
  10. 10. Social Commerce v Social Shopping Social Commerce Social Shopping Retail Social Layer Shopping with Social Tools Solutions Providers Consumers
  11. 11. Social Commerce MarketEarly Days Only 4% of UKs top 100 Retailers have commerce on fan pages (One- iota)Investments approx. $2 Billion $1.1 Billion in GrouponMarket Size for Physical Goods $5 Billion Currently $30 Billion 2015Market Size for Digital and Virtual Goods Potentially Even Bigger
  12. 12. Successful Social Commerce SitesMost Successful Amazon eBay FacebookRisers Groupon Living SocialNiche Etsy
  13. 13. Group BuyingHottest Social Commerce SectorMost InvestmentGroupon and Living Social (Amazon) Leading the MarketFacebook and Google Developing OwnMicrosoft and Yahoo Buying up Second Tier100s of Localised / Niche Startups
  14. 14. Key to Groupon’s Success
  15. 15. Groupon InfoFastest Growing US Startup in historyBiggest Social Commerce Story$1.12B Funding Raised24,972,841 Groupons Sold$1,072,003,714 Saved50 million SubscribersWon TechCrunch Crunchie for best Social Commerce
  16. 16. Groupon Strategy Simple Interaction One deal, one day, one city. Sense of Urgency Cinderella Story Energizing Customers Paying for referrals Fun Upbeat tone, humour (tricky: Superbowl) Fresh New day new deal
  17. 17. Typical Social Commerce Setup Today Most current Social Commerce Setups use many disconnected platforms: CMS / Blog Ecommerce Forum Service Newsletter Service Social Networks Specialist commerce e.g. Ticketing Media Sharing Sites Social Bookmarker Widgets Comment and Rating Widgets
  18. 18. Problems with ScenarioMost companies as a result suffer from: Poor Data Poor Targeting Poor Integration Disjointed Campaigns Lack of Ownership Manual Poor Customer Experience
  19. 19. RisksMost Dangerous ScenarioSocial Commerce Amplifies your E-commerce Risks Competitive Spam and Attacks Competitive Poaching Fraud Data (Personal and Credit Card) Theft Privacy Violations Personal Data Legislation PCI Compliance is tougher
  20. 20. When Social Networks FailDJ / Artist / Producer - 2 Million followers on My Space How many are active? How many can be targeted? What are their demographics? What are their interests? How active are they? How fresh is the data? Why cant I get the contact data? Who owns it? Whos making all the money?
  21. 21. Social Commerce and SEOSocial Commerce drives SEOProvides relevant contentProvides fresh contentAutomation through relevant TweetsMake sure you get the benefitsIncorporate it into SEO strategy
  22. 22. Social Commerce and Word of Mouth Increasingly product discovery and qualifying is happening online. Online Retail Word of Mouth (WOM) Makes WOM Trackable and Measurable Platform must track from campaign through to conversion Social Commerce adds scale
  23. 23. Top MistakesThe Biggest Mistake is not doing enoughOther mistakes are: Not Regular Disconnected Not Personal Poor Quality Not Communicating the Obvious Poor Data Capture
  24. 24. Social Commerce Platform Deliverables What you should look out for in your Social Commerce Platform More and Higher Quality Leads Improved Profiling and Targeting Better Customer Service Higher Customer Satisfaction Improved Efficiencies Greater Scale
  25. 25. ImperativesSteps to take to get Social Commerce moving in ourorganisation Evolve from driving Awareness to driving Conversions, Loyalty and Advocacy Start using Social Commerce Sites, Experience is Key Develop a Strategy for Data Capture Source a Social Commerce Platform to Centralise Management Run Pilot Projects, Track Results, Evolve Quickly Incorporate into Multi-channel Strategy

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