An introduction to LinkedIn: the purpose of the platform, basics of a profile and suggestions for its use.

1. Getting Started on
Presented by Andrejs Penikis
December 10, 2013

2. What is LinkedIn?
A business social
networking site
Mainly used for
professional networking
A social network for
professionals (not
companies)
A “virtual industry event”
It’s your personal brand
on the web
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3. Why is LinkedIn important?
The digital future is here!
You have no digital privacy.
You are what the Internet says you are.
LinkedIn is your personal brand on the web.
Manage your reputation!
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4. Who might find LinkedIn useful?
People looking for work.
People seeking to expand their professional
networks.
People wishing to help others find work.
People seeking to enhance their professional
reputations
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5. Introductions
Who am I?
What are my qualifications?
No introductions are necessary.
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6. Do you Google yourself?
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7. Do you Google yourself?
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8. Do you Google yourself?
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9. Do you Google yourself?
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10. LinkedIn by the Numbers*
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259 million + users worldwide
84 million U.S. users
2.3 million U.S. visitors daily
65% male
68% ages 25-54
85 of Fortune 100 companies hire through it
Largest industry segments: IT, Financial Services,
Higher Education
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*As of 12/7/13

11. What’s In It For Me?
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Serious networking:
Rolodex on steroids
People can help you
You can help people
LinkedIn is a place
where people are
publicly sharing their
problems; aren’t you
selling solutions?

12. What’s In It For My Company?*
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8th most visited site in the world
8th most visited site in the US
Free Yellow Pages
Connect to decision-makers
Collect business intelligence
Do you have an employee social media use policy?
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*As of 12/7/13

13. A Brief Promotional Message for Nextdoor:
swarthmore.nextdoor.com
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14. What Basic Elements Should
My Profile Include? A Photo
Disclaimer
The information and
opinions included in this
presentation are those of
the presenter and not of
AAA, its holding
companies, clubs or
affiliates and do not
necessarily represent
AAA positions, strategies
or opinions.
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15. What Basic Elements Should My Profile
Include? Your Name
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16. What Basic Elements Should My Profile
Include? Headline
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17. What Basic Elements Should My Profile
Include? Location, Industry
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18. What Basic Elements Should My Profile
Include? Summary
The most important
section
 Who are you?
 Use appropriate
keywords
 Add videos,
presentations,
images, documents,
etc.
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19. What Basic Elements Should My Profile
Include? Experience
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What you do
What you have done
Resume or C.V.?
Tip: Go back & link your
profile to former
employers, schools
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20. What Basic Elements Should My Profile
Include? Education, Publications
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21. What Basic Elements Should My Profile
Include? Skills & Expertise
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List your areas of
expertise, knowledge
Endorse your contacts
Objection: It’s pointless
and devoid of meaning
Response: Yes, but
what are you going to
do?
It’s a form of social
grooming

22. What Basic Elements Should My Profile
Include? Contact info
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Email
Phone
Work address
Twitter link
Web address
Note public profile URL
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23. What Basic Elements Should My Profile
Include? Recommendations
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Ask for them
Make them
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24. Reality Check
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Have a job?
Have a life?
You probably don’t have
enough time to do
everything on LinkedIn
thoroughly
Do the important stuff:
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Photo
Summary
Key info
Engage

25. Connect!
LinkedIn is all about networking, after all.
Cast a wide net?
OR
Connect only to trusted people?
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26. Connect!
It’s not about who you
know.
It’s about who
your connections know.
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27. Connect!
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Upload your email
contacts & go to town
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28. Connect!
With whom should I connect?
 Co-workers & former co-workers
 Clients & former clients
 Classmates
 Neighbors
 Industry leaders
Also follow some influencers who interest you
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29. Connect!
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30. Be Active!
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Make the
LinkedIn home
page your
browser’s home
page
Give status
updates
regularly

31. Be Active!
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Ask questions
Answer
questions
Like, comment
on and share
posts of others
Demonstrate
your relevance!
Don’t spam

32. Join Groups & Participate
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94 HarleyDavidson
groups
5 largest have
15,000
members
4 groups in
Portuguese
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33. Join Groups & Participate
Search results
sorted by
number of
members
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34. Join Groups & Participate
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Large groups
Local groups
Alumni groups
Industry groups
Target market
groups

35. Better Yet: Create Your Own Group And
Manage It
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36. Incorporate LinkedIn in Your Planning
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Host an event
Start a blog
Offer a White Paper
Start a group around it

37. Company Pages
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Optimize for
search
Post company
status updates
Post video
Services

38. LinkedIn for Education
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39. Get Out There & Connect
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Connect
Participate
Questions?
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