Leveraging
Social
Networks for
Global Job
Opportunities
Renate Donnovan,
MA. CEC. CHt
LinkedIn address:
http://ca.linkedin...
Agenda
 Introduction
 Video on the Social Media Revolution
 Digital Identity
 (Brief) Over of Networking
 Job Search ...
Social Media Revolution 2
 Youtube Video
 http://www.youtube.com/watch?v=lFZ0z5
Fm-Ng&feature=related
 For more videos ...
Important Points from the
Video
 80% of companies use social media
 95% use LinkedIn to job search
 83% of companies ha...
60% of companies “Google”
potential candidates
 If they don’t like what they find—you
DON’T get an interview (or the sale...
Digital Identity
University of Reading (UK) http://thisisme.reading.ac.uk
defines ‘Digital Identity’ as:
 “the persona an...
Why is DI Important?
Because social media has:
 changed the way we think about privacy
 Become an important part of job ...
Networking What is it?
 Meeting and connecting with others for
mutual exchange and support
 Building a web of referrals,...
Networking – Why is it
Important?
 As a culture (in North America) we have moved
from “selling” to “networking”.
 People...
Networking – How do You do
it?
 Historically- in person (cold calls or
conversations)
 Today-combination of social media...
DI is now Part of Networking-in
person and online
 Employers and customers are looking for
consistency between who you ar...
Job Searching
 Only approximately 10% of jobs are
posted in the newspaper
 Need to find the hidden job market
 Companie...
Job (Business) Search
Strategies In Canada
 Networking (in-person and online)
 Create a positive Digital Identity
 Crea...
Social Media as a Job Search
Tool
 Join online forums and participate regularly
 Identify people in your “group” that ma...
Personal Branding
 Create a personal brand
 Align all your social media sites and company info
(resume) with that brand
...
Informational Interviews
 Meeting with people in your industry to ask for
ADVICE, not a job
 Keep it short—20 mins
 Go ...
Submit Resumes
 Identify companies that recruit from over seas—network
with someone in the company, monitor their website...
Some Resources -LinkedIN
 http://www.youtube.com/watch?v=YsXZ5ET9-bA
 http://www.youtube.com/watch?v=IzT3JVUGUz
M
 http...
Some Resources - Networking
 Work the Pond-
http://www.workthepond.com/
 http://www.quintcareers.com/networking
.html
 ...
Some Resources-Personal
Branding
 Kaplan Mobray, 10 Ks of personal Branding
http://www.kaplanmobray.com/
 http://www.twi...
Leveraging Social Networks For Job Search Fair 2010
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Leveraging Social Networks For Job Search Fair 2010

  1. 1. Leveraging Social Networks for Global Job Opportunities Renate Donnovan, MA. CEC. CHt LinkedIn address: http://ca.linkedin.com/in/re natedonnovan Created for the Global Job Fair, 2010. Nigeria. ©2010 Donnovan
  2. 2. Agenda  Introduction  Video on the Social Media Revolution  Digital Identity  (Brief) Over of Networking  Job Search Strategies  Examples
  3. 3. Social Media Revolution 2  Youtube Video  http://www.youtube.com/watch?v=lFZ0z5 Fm-Ng&feature=related  For more videos on Social Media go to www.youtube.com and search. There are hundreds.
  4. 4. Important Points from the Video  80% of companies use social media  95% use LinkedIn to job search  83% of companies have a Facebook page  Some companies hire staff specifically to monitor the social media sites of their staff
  5. 5. 60% of companies “Google” potential candidates  If they don’t like what they find—you DON’T get an interview (or the sale)!
  6. 6. Digital Identity University of Reading (UK) http://thisisme.reading.ac.uk defines ‘Digital Identity’ as:  “the persona an individual presents across all the digital communities in which he or she is represented.”  It’s who you are online.  DI has two parts:  What you say/do online (you can control)  What others say about you (no control)
  7. 7. Why is DI Important? Because social media has:  changed the way we think about privacy  Become an important part of job searching and building a business in North America  Employers and potential customers “Google” candidates and monitor social media sites  What you do online remains there forever  They are becoming a primary recruitment and job search tool  Social media and help or hurt your life, career, relationships, etc.  Changes in Law have not kept up with changes in technology  They are here to stay (in some form)! Within the next few years they will be an expectation
  8. 8. Networking What is it?  Meeting and connecting with others for mutual exchange and support  Building a web of referrals, suppliers and customers  Used to find a job or build a business
  9. 9. Networking – Why is it Important?  As a culture (in North America) we have moved from “selling” to “networking”.  People do business with (and hire) people they:  Know  Like  Trust  Who deliver on promises  Networking is one way to develop “know” and “like”.
  10. 10. Networking – How do You do it?  Historically- in person (cold calls or conversations)  Today-combination of social media and in person
  11. 11. DI is now Part of Networking-in person and online  Employers and customers are looking for consistency between who you are in- person and what you do online  We are often guilty or successful by association—what YOU do reflects on the company.
  12. 12. Job Searching  Only approximately 10% of jobs are posted in the newspaper  Need to find the hidden job market  Companies and businesses tend to hire from their networks first
  13. 13. Job (Business) Search Strategies In Canada  Networking (in-person and online)  Create a positive Digital Identity  Create a power Personal Branding  Informational Interviews  Recruitment companies (most of them use social networks)  Submitting your Resume (usually electronically)
  14. 14. Social Media as a Job Search Tool  Join online forums and participate regularly  Identify people in your “group” that may be able to help you and network or request informational interviews with them  Ask if they can refer you to others  Use the job search functions in LinkedIn  Use your status bar, marketplace functions  Start a blog/webiste (link them to your social media account)  Put your URL on your resume/brochures/business cards
  15. 15. Personal Branding  Create a personal brand  Align all your social media sites and company info (resume) with that brand  Use social media to increase exposure to your brand  Include Your personal brand and DI in everything you do and when you are networking
  16. 16. Informational Interviews  Meeting with people in your industry to ask for ADVICE, not a job  Keep it short—20 mins  Go with the intention to “give” , not to get  Keep in touch with the person after the interview  Send thank you cards
  17. 17. Submit Resumes  Identify companies that recruit from over seas—network with someone in the company, monitor their website  Use the job search functions in LinkedIn and submit resumes (put your social media addresses on your resume)  Strategic submissions  Include a cover letter  Customize your resume for every company
  18. 18. Some Resources -LinkedIN  http://www.youtube.com/watch?v=YsXZ5ET9-bA  http://www.youtube.com/watch?v=IzT3JVUGUz M  http://www.youtube.com/watch?v=j9z_k8sbdKc  http://www.youtube.com/watch?v=C1ofuNt6Ab k
  19. 19. Some Resources - Networking  Work the Pond- http://www.workthepond.com/  http://www.quintcareers.com/networking .html  http://www.rileyguide.com/network.html
  20. 20. Some Resources-Personal Branding  Kaplan Mobray, 10 Ks of personal Branding http://www.kaplanmobray.com/  http://www.twistimage.com/blog/archives/p ersonal-branding-is-not-an-option---its-crucial- to-success/  http://mashable.com/2009/02/05/personal- branding-101/

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