Lean Startup Experiment - Build the Right Thing by Learning Fast
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Do you experiment enough in your product development or innovation process? The biggest risk in innovation is to discover too late that you are not solving a relevant problem for your customers, and discovering this too late... Learn 10 tips to improve your experimentation through our template and start reducing risk in innovations right ahead!
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Lean Startup Experiment - Build the Right Thing by Learning Fast
- 1. Experiment! Build the Right Thing by Learning Fast by Andrea Darabos @ADarabos Agile Tour London 2015
- 2. Andrea@Leanadvantage.co.uk Slides, podcasts, workshops etc. Tweet it, Blog it: @Adarabos
- 3. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk • How could we innovate faster? • How could we build products that sell?
- 4. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk The Risk of Innovation
- 5. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk The Risk of Innovation You can’t completely avoid the risk But you can reduce it
- 6. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk
- 7. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk The Risk of Innovation
- 8. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk EXPERIMENTING Is a critical innovation skill
- 9. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk Whoever learns faster, wins. Peter Senge, Fifth Discipline
- 10. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk Building the Right Product…
- 11. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk
- 12. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk Experimentation Source: HBR article, see previous slide
- 13. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk 3 Big Risks 1. Do your customers care? 2. Are they willing to pay? 3. How do we scale?
- 14. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk What is the riskiest assumption in your product right now?
- 15. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk So, lets run a… …Small Experiment
- 16. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk 10 tips for Great Minimum Viable Experiments State your Assumption Make it Minimal Connect it to a Product Goal Have a Pass Condition Share Progress Visually Document What We Learned Run one at a time Sequence based on risk/investment Run in a timebox Think Creatively
- 18. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk We assume that … <x> Let’s define an MVE!
- 19. Connect Each Experiment to a Goal Image: Angel Medinilla
- 20. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk We assume that <doing x> will improve <goal metric> Let’s define an MVE!
- 21. Make the Experiment Minimal Image: http://signal.rcolinkennedy.com/
- 22. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk We assume that <doing x> will increase <goal metric> To verify that we will <do this small test> Let’s define an MVE!
- 24. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk We assume that <doing x> will increase <goal metric> To verify that we will <do this small test ….can we make the test smaller? Cheaper? Faster?> Let’s define an MVE!
- 25. Have a Pass Condition
- 26. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk We assume that <doing x> will increase <goal metric> To verify that we will <do this small test> We will know we were right if <pass criteria with qualitative/quant. metric> Let’s define an MVE!
- 27. Run Experiments in a Timebox
- 29. Document What We Learned
- 30. Run One Experiment at a Time
- 32. 10 tips for Great Minimum Viable Experiments State your Assumption Make it Minimal Connect it to a Product Goal Have a Pass Condition Share Progress Visually Document What We Learned Run one at a time Sequence based on risk/investment Run in a timebox Think Creatively SIGN UP to get the template: www.leanadvantage.co.uk LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk
- 33. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk And BTW, We Can Experiment with… Product Agile Teamwork Culture You get it!
- 34. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk How can we create an Experimentation Culture?
- 35. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk What is my point? Experiment to Build the Right Thing Why should you care? It is the only way to survive… Where should you go next? Come to our Experimenter Workshops
- 36. Enterprise Agility – Andrea Darabos, Lean Advantage Ltd. © What Experiment will You Start Tomorrow?
- 37. Andrea Darabos @ADARABOS Speaker, Trainer, Innovation Coach Leanadvantage.co.uk Improvement21.com I work at LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk Thank You! Questions?