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[Slides] Growth Analyzer Webinar
1.
© 2015 Agency
Revolution, All Rights Reserved The Growth Analyzer HowTo Build LongTermWealth & Equity In An Insurance Agency or Brokerage
2.
© 2015 Agency
Revolution, All Rights Reserved Remember, this is a‘live’ webinar. You can type your questions here.
3.
© 2015 Agency
Revolution, All Rights Reserved special thanks
4.
© 2015 Agency
Revolution, All Rights Reserved special thanks
5.
© 2015 Agency
Revolution, All Rights Reserved
6.
© 2015 Agency
Revolution, All Rights Reserved Introducing: Michael Jans, President and CEO, Agency Revolution.
7.
© 2015 Agency
Revolution, All Rights Reserved To provide agencies and brokerages a clear, simple (and free) tool that: Vision
8.
© 2015 Agency
Revolution, All Rights Reserved To provide agencies and brokerages a clear, simple (and free) tool that: Vision 1 Forecasts your next 5 years
9.
© 2015 Agency
Revolution, All Rights Reserved To provide agencies and brokerages a clear, simple (and free) tool that: Vision 1 2 Forecasts your next 5 years Helps create a comprehensive strategy based on the three ways to increase revenue
10.
© 2015 Agency
Revolution, All Rights Reserved Obstacles STOP
11.
© 2015 Agency
Revolution, All Rights Reserved Obstacles STOP Difficult to program such analysis on your own.1
12.
© 2015 Agency
Revolution, All Rights Reserved Obstacles STOP Difficult to program such analysis on your own. Novice marketers are inclined to have a "lead fixation”rather than a comprehensive approach to growth. 1 2
13.
© 2015 Agency
Revolution, All Rights Reserved Obstacles STOP Difficult to program such analysis on your own. Novice marketers are inclined to have a "lead fixation”rather than a comprehensive approach to growth. Most firms do not have Marketing SYSTEMS that reliably & predictably create positive results. 1 2 3
14.
© 2015 Agency
Revolution, All Rights Reserved Transformation
15.
© 2015 Agency
Revolution, All Rights Reserved Transformation Understand “Compound Growth”. 1
16.
© 2015 Agency
Revolution, All Rights Reserved
17.
© 2015 Agency
Revolution, All Rights Reserved Insurance firms grow three ways. ‣ Higher retention. ‣ More new customers. ‣ Higher revenue per customer. [Not just the knee-jerk reaction: "Leads, leads, leads”.]
18.
© 2015 Agency
Revolution, All Rights Reserved Transformation Understand the Power of Systems. 2
19.
© 2015 Agency
Revolution, All Rights Reserved The ACOR+ Marketing Model
20.
© 2015 Agency
Revolution, All Rights Reserved The ACOR+ Marketing Model C O RA
21.
© 2015 Agency
Revolution, All Rights Reserved Attract Convert Optimize Retain The ACOR+ Marketing Model Prospects Buyers Clients PromotersLeads C O RA
22.
© 2015 Agency
Revolution, All Rights Reserved Attract Convert Optimize Retain The ACOR+ Marketing Model Prospects Buyers Clients PromotersLeads C O RA +Delight At Every Stage in the Process
23.
© 2015 Agency
Revolution, All Rights Reserved Attract Convert Optimize Retain The ACOR+ Marketing Model Prospects Buyers Clients PromotersLeads C O RA More new customers Referral Campaign “Lost Soul”Campaign Yelp & Google + Campaigns DIO Launch Campaign Lead Warming Campaign Quote Form Follow-up Campaign Proposal Campaign Lost Lead Nurturing Campaign +Delight At Every Stage in the Process
24.
© 2015 Agency
Revolution, All Rights Reserved Attract Convert Optimize Retain The ACOR+ Marketing Model Prospects Buyers Clients PromotersLeads C O RA More revenue /customer. More new customers Referral Campaign “Lost Soul”Campaign Yelp & Google + Campaigns DIO Launch Campaign Lead Warming Campaign Quote Form Follow-up Campaign Proposal Campaign Lost Lead Nurturing Campaign Over 10 Cross Sell Campaigns Trust Campaign (Why I believe...) Account Review Campaign Testimonial Campaign +Delight At Every Stage in the Process
25.
© 2015 Agency
Revolution, All Rights Reserved Attract Convert Optimize Retain The ACOR+ Marketing Model Prospects Buyers Clients PromotersLeads C O RA More revenue /customer. Higher retention. More new customers Referral Campaign “Lost Soul”Campaign Yelp & Google + Campaigns DIO Launch Campaign Lead Warming Campaign Quote Form Follow-up Campaign Proposal Campaign Lost Lead Nurturing Campaign Over 10 Cross Sell Campaigns Trust Campaign (Why I believe...) Account Review Campaign Testimonial Campaign Newsletters Birthday Campaigns Claims Campaign Welcome Kit Campaign 5 Disaster Campaigns +Delight At Every Stage in the Process
26.
© 2015 Agency
Revolution, All Rights Reserved
27.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System
28.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System New Lead Warming Campaign New Lead
29.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System New Lead Warming Campaign Welcome Kit Campaign New Customer
30.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System New Lead Warming Campaign Cross Sell Campaigns Welcome Kit Campaign Ongoing Customer
31.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System New Lead Warming Campaign Cross Sell Campaigns Welcome Kit Campaign Claims Campaign Claim
32.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System New Lead Warming Campaign Cross Sell Campaigns Birthday Campaigns Welcome Kit Campaign Claims Campaign Birthday
33.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System New Lead Warming Campaign Cross Sell Campaigns Birthday Campaigns Welcome Kit Campaign Claims Campaign Account Review Campaign Renewal in 90 Days
34.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System New Lead Warming Campaign Cross Sell Campaigns Birthday Campaigns “Lost Soul”Campaign Welcome Kit Campaign Claims Campaign Account Review Campaign Lost Customer
35.
© 2015 Agency
Revolution, All Rights Reserved Agency Management System New Lead Warming Campaign Cross Sell Campaigns Birthday Campaigns “Lost Soul”Campaign Welcome Kit Campaign Claims Campaign Account Review Campaign Reinstated client Campaign Regained Customer
36.
© 2015 Agency
Revolution, All Rights Reserved Transformation Understand the Principle of Leverage. 3
37.
© 2015 Agency
Revolution, All Rights Reserved
38.
© 2015 Agency
Revolution, All Rights Reserved Convert C Optimize O Retain R Attract A
39.
© 2015 Agency
Revolution, All Rights Reserved Convert C Optimize O Retain R Attract A Wealth and Equity Reliable Income New Income Future Income
40.
© 2015 Agency
Revolution, All Rights Reserved Convert C Optimize O Retain R Attract A $$$$ $$$ $$ $ Cost Wealth and Equity Reliable Income New Income Future Income
41.
© 2015 Agency
Revolution, All Rights Reserved Convert C Optimize O Retain R Attract A $$$$ $$$ $$ $ Cost Value Wealth and Equity Reliable Income New Income Future Income
42.
© 2015 Agency
Revolution, All Rights Reserved Convert C Optimize O Retain R Attract A $$$$ $$$ $$ $ Cost Value Wealth and Equity Reliable Income New Income Future Income Low Leverage
43.
© 2015 Agency
Revolution, All Rights Reserved Convert C Optimize O Retain R Attract A $$$$ $$$ $$ $ Cost Value High Leverage Wealth and Equity Reliable Income New Income Future Income Low Leverage
44.
© 2015 Agency
Revolution, All Rights Reserved Transformation Understand the Heart-Wallet Client Index. 4
45.
© 2015 Agency
Revolution, All Rights Reserved
46.
© 2015 Agency
Revolution, All Rights Reserved HeartWallet Client Index.
47.
© 2015 Agency
Revolution, All Rights Reserved "Customer loyalty in P&C insurance" ‣ High Loyalty Clients: ‣ 7 TimesTheValue of Low Loyalty Clients. ‣ 3 TimesTheValue of Neutral Clients. ‣ Price Shoppers tend to have the lowest loyalty, highest churn. (and, our channel is 2.7% more expensive.)
48.
© 2015 Agency
Revolution, All Rights Reserved
49.
© 2015 Agency
Revolution, All Rights Reserved "Customer loyalty in P&C insurance" ‣ High Loyalty Clients: ‣ Tend to value "Peace of Mind" over“Price”. ‣ Give 90% of their insurance wallet to a single source. ‣ Own 25% more insurance products.
50.
© 2015 Agency
Revolution, All Rights Reserved
51.
© 2015 Agency
Revolution, All Rights Reserved "Customer loyalty in P&C insurance" ‣ High Loyalty Clients: ‣ Retain at 97%, Generate 2.5 net referrals. ‣ Neutral Clients: ‣ Retain at 88%, Generate 1 net referral. ‣ Low Loyalty Clients: ‣ Retain at 74%, Generate 0 net referrals.
52.
© 2015 Agency
Revolution, All Rights Reserved Transformation DoThe Math. 5
53.
© 2015 Agency
Revolution, All Rights Reserved
54.
© 2015 Agency
Revolution, All Rights Reserved SmallTweaks, Compounded.
55.
© 2015 Agency
Revolution, All Rights Reserved How DO you grow an agency?
56.
© 2015 Agency
Revolution, All Rights Reserved How DO you grow an agency?
57.
© 2015 Agency
Revolution, All Rights Reserved How DO you grow an agency?
58.
© 2015 Agency
Revolution, All Rights Reserved How DO you grow an agency?
59.
© 2015 Agency
Revolution, All Rights Reserved How DO you grow an agency? $2,226,000
60.
© 2015 Agency
Revolution, All Rights Reserved How DO you grow an agency? $2,226,000 $3,415,905
61.
© 2015 Agency
Revolution, All Rights Reserved How DO you grow an agency?
62.
© 2015 Agency
Revolution, All Rights Reserved How DO you grow an agency? $5,676,538
63.
© 2015 Agency
Revolution, All Rights Reserved Remember, this is a‘live’ webinar. You can type your questions here.
64.
© 2015 Agency
Revolution, All Rights Reserved Action 5 Steps
65.
© 2015 Agency
Revolution, All Rights Reserved
66.
© 2015 Agency
Revolution, All Rights Reserved Visit: www.thegrowthanalyzer.com Use 3 Scenarios: - Now, -The Big Future, -The Bigger Future. Plug in your numbers. 1
67.
© 2015 Agency
Revolution, All Rights Reserved
68.
© 2015 Agency
Revolution, All Rights Reserved Share with your team. 2
69.
© 2015 Agency
Revolution, All Rights Reserved
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