Running a Freelance WordPress Business
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Presented at WordCamp Wellington 2018 https://2018.wellington.wordcamp.org/speakers/
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Running a Freelance WordPress Business
- 1. Running a Freelance WordPress Business Presented by Caelan Huntress stellarplatforms.com
- 2. Running a Freelance WordPress Business Presented by Caelan Huntress stellarplatforms.com @caelanhuntress #WCWelly2018 stellarplatforms.com/wcw
- 5. People
- 6. Problem
- 7. Promotion Three most valuable pieces of content you can make How To Sell Your Services (Without Being Pushy) How To Deliver A Great Proposal How To Manage Client Communication How To Ask For Testimonials and Referrals
- 8. Productivity Getting Things Done by David Allen Habits of successful freelancers
- 9. Purpose Your Big Why How Your Why Helps You Sell How Your Why Helps You Promote
- 10. Process 4 Formulas to Calculate Success Time Tracking and Invoicing Laying Out the Money Pathway Calculating Your Hourly Rate Client Analysis spreadsheet
- 12. My Brand Journey
- 13. My Brand Journey
- 14. My Brand Journey
- 15. My Brand Journey
- 16. Success is not a straight line, it’s much more of a dance and being open to the possibilities. -Arianna Huffington
- 17. People
- 18. Customer Avatars
- 19. Customer Avatars
- 20. DIY Customer Avatar Kit https://stellarplatforms.com/wcw
- 21. Customer Journey
- 23. Problem
- 24. Prospecting is finding the person with the problem. - Ben Friedman
- 25. Find Communities
- 26. Elevator Pitch
- 27. I help artists sell more of their work online. Cory Huff
- 28. Elevator Pitch Formula I help [these people] solve [this problem] by [solution]
- 29. Elevator Pitch Formula I help WordPress bloggers who can’t get found on Google to rank on the first page.
- 30. Elevator Pitch Formula I help WordPress websites that are running too slow to go faster.
- 31. Elevator Pitch Formula I help WordPress sites that have complicated plugins to keep their site from breaking.
- 32. Elevator Pitch Formula I help WordPress websites produce content that keeps an audience engaged.
- 33. Elevator Pitch Formula I fix WordPress problems.
- 34. 30% Of Websites Are WordPress
- 36. Christine Tremoulet “I Named WordPress”
- 37. Promotion
- 38. Be Generous
- 39. Be Generous
- 40. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
- 41. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
- 42. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
- 43. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
- 44. How To Sell Your Services (Without Being Pushy)
- 45. How To Sell Your Services (Without Being Pushy)
- 46. How To Sell Your Services (Without Being Pushy) Free Consultation https://stellarplatforms.com/consultation
- 47. How To Sell Your Services (Without Being Pushy) Digital Marketing Strategy Session https://stellarplatforms.com/consultation
- 48. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
- 49. How To Deliver A Great Proposal Make One Great Template And Duplicate It
- 50. How To Deliver A Great Proposal
- 51. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
- 52. How To Manage Client Communication
- 53. Set Clear Expectations How To Manage Client Communication
- 54. Set Clear Expectations Talk About Problems Early & Often How To Manage Client Communication
- 55. How To Manage Client Communication Set Clear Expectations Talk About Problems Early & Often Send Weekly Reports
- 56. Set Clear Expectations Talk About Problems Early & Often Send Weekly Reports How To Manage Client Communication
- 57. Weekly Reports Accomplished Last Week Scheduled For This Week Invoice Notes Our Next Call
- 58. Weekly Reports
- 59. Weekly Reports
- 60. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
- 61. Case Studies
- 62. Case Studies Opening Problem Your Solution End Result Tools Used Testimonial
- 63. Case Studies
- 64. How To Ask For Testimonials and Referrals
- 65. How To Ask For Testimonials and Referrals Decide What To Ask Decide When To Ask It Introduce The Conversation
- 66. How To Ask For Testimonials and Referrals Decide What To Ask Decide When To Ask It Introduce The Conversation https://stellarplatforms.com/testimonials
- 67. How To Ask For Testimonials and Referrals https://stellarplatforms.com/wcw
- 68. Productivity
- 69. Measure Your Time Record your Hours in a Calendar or a Spreadsheet
- 70. What gets measured gets managed. Jim Rohn
- 71. Measuring Your Time Discover what works best Define your best projects Measure lost time
- 72. Big Rocks First Sand Fills In Later
- 73. Urgency and Importance Important Not Urgent Not Important Not Urgent Not Important Urgent Important Urgent Not Urgent Urgent Important Not Important
- 74. Urgency and Importance Important Not Urgent Not Urgent Urgent Important Not Important
- 75. If it's your job to eat a frog, it's best to do it first thing in the morning. And if it's your job to eat two frogs, it's best to eat the biggest one first. Mark Twain
- 76. Getting Things Done Inbox 2 minute rule Weekly Review Do it, Delegate it, Defer it, Delete it
- 77. Your mind is for having ideas, not holding them. - David Allen
- 78. GTD Apps
- 79. Your mind is for having ideas, not holding them. - David Allen
- 80. Productive Habits If you are the dependency, make it urgent Always test every link before you send it to a client Use one account for all auto-payments Get paid in one account, and pay yourself separately
- 81. Time Tracking and Invoicing https://stellarplatforms.com/freshbooks
- 82. Purpose
- 83. “People don’t buy what you do. They buy why you do it.” - Simon Sinek
- 85. Most Popular Page About Page
- 86. Aligning With Purpose 1. Talk with people who can say yes to you 2. Make it easy for them to say yes + pay you 3. Test your intake process with friends 4. ‘Let’s Do This’ message 5. Ask a closing question & shut up 6. Outstand - no contracts
- 87. Process
- 89. Email is admissible in court
- 90. How to Charge Hourly vs Project vs Retainer
- 91. Hourly Rates Advantage Disadvantage Paid for time worked Scares off clients
- 92. Hourly Rates Advantage Disadvantage Paid for time worked Scares off clients $200/hr
- 93. Project Rates Advantage Disadvantage All costs up front Scope creep
- 94. Project Rates Advantage Disadvantage All costs up front Scope creep $15,000 minimum
- 95. Retainer Rates Advantage Disadvantage Recurring revenue Constant re-proving
- 96. Retainer Rates Advantage Disadvantage Recurring revenue Constant re-proving $4,000/month
- 97. How to Charge Hourly vs Project vs Retainer
- 98. 4 Formulas for Client Analysis Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis
- 99. Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis Expense Ratio Expenses / Revenue
- 100. Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis Time to Completion Average (Completion date – Starting date)
- 101. Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis Closing Ratio Net cost to client / Proposals sent out
- 102. Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client
- 103. http://bit.ly/client-analysis 4 Formulas for Client Analysis
- 104. Presented by Caelan Huntress stellarplatforms.com/wcw Running a Freelance WordPress Business