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Lean branding at Branding DIY

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at BrandingDIY
Free Easy-Understanding Lean Startup Knowledge - www.leanstartupthailand.com

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Lean branding at Branding DIY

  1. 1. BRANDING STRATEGY IN A DYNAMIC ENVIRONMENT LEAN BRANDING
  2. 2. การสร้างแบรนด์...
  3. 3. คิดให้รอบ ครบทุกด้าน
  4. 4. โลโก้ สี ภาพ
  5. 5. ใช้เงินมหาศาล
  6. 6. LEAN
  7. 7. ABOUT ME “Entrepreneurs are everywhere” MD: Insure Expert Founder: LeanStartup Thailand Instructor: Software Park Mentor: SME Promotion Develop International Partner: CodeArmy Thailand Organiser: LeanStartupMachine Mobile: 089-1099877 LINE: @manchavayot Facebook: fb.com/leanstartupthailand
 Free Workshop: leanstartupthailand.com
  8. 8. • 270 COUNTRIES ESTABLISHED • 12 MONTHS SAVED ON BUILDING PRODUCT NOBODY USE • 4500 USD COLLECTED IN 3 DAYS • 2.2M USD FUND RASE • AND…. FACTS THROWN OUT 100% OF IDEA LEAN STARTUP MACHINE WORKSHOP
  9. 9. LEAN STARTUP MACHINE WORKSHOP
  10. 10. 80+Connected Startups 20+Speaker & Mentor 20+Workshop Launch 10+Idea Validated OUR PAST 6 MONTHS
  11. 11. LEAN BRANDING สร้างแบรนด์ยังไงไม่เสียเวลา
  12. 12. LEAN STARTUP SERIES
  13. 13. 95%
  14. 14. BRAND CHALLENGES BUILD SOMETHING NOBODY WANTS Source: static1.squarespace.com static Top_10_Business_Mistakes
  15. 15. WHY THIS HAPPEN?
  16. 16. TRADITIONAL WAY? The Cannon!
  17. 17. PERFECTION ADDICT
  18. 18. TRADITIONAL WORKS IF… We know exactly what to build - is this true? Customer behaviour will not change - is this also true? Technology will not change - and this?
  19. 19. LEAN STARTUP WAY : Homing Missile
  20. 20. LEAN STARTUP EMBRACE.. What we know is only hypothesis - Not truth We will discover what to build along the way - Not now Everything can change - Pivot, and find better ways
  21. 21. LEANSTARTUP THAILAND.com
  22. 22. EXPERIENCED
 WORKSHOP
  23. 23. 3 KEY Build - Measure - Learn
  24. 24. HOW YOUR PRODUCT HELP SOMEONE BECOME WHO THEY WANT TO BE STORY (don’t confuse with story telling)
  25. 25. BUILD STORY It’s True, not fantasy It’s Human, not product It’s Original, not copy It serves the customers It’s You
  26. 26. SELECT 1-2 COLORS THAT IS
 MEANINGFUL TO YOUR BRAND PERSONALITY SYMBOLS (except you’re providing “Variety”)
  27. 27. THE EASIEST WAY TO DELIVER
 MESSAGE TO CUSTOMER STRATEGY Be authentic The objective is to “test”whether the message to the customer is right or not
  28. 28. BUILD BRAND MVP 5 min. Create your first story (4 line max) Note down your 2 preferred colours Think of a way to tell the story
  29. 29. Is your story “Touch” customers?
 Is it relate with their problems? RESONANCE Measured by Interviewing
  30. 30. Do customer understand who you are? IDENTITY Measured by Checking
  31. 31. TRACTION Did your campaign generate traction? Measured by Tools TRACTION = The extent to which a product, idea, etc., gains popularity or acceptance.
  32. 32. MEASURE BRAND MVP 6 min. Get in pair, tells your story and aspiration Then switch, 3 min. each
  33. 33. Is this the right channel to communicate with target customer? If not, Where? RECHANNEL
  34. 34. Is this the right message or is this the right target target customer? If not, Who? REPOSITION
  35. 35. What should we redesign to test whether it; REDESIGN 1. Resonate with customers problem 2. Clearly identify who you are 3. Gain traction from customer
  36. 36. LEARNING - Give Feedback 2 min. each 1. Did it resonate you? Why? 2. What do you “feel” in your friends 3. Is it good for you enough to buy?
  37. 37. LEARNING?
  38. 38. LSM New York 142,200 BahtLean Conference, FL, US 99,400 Baht LSM BANGKOK
 3 DAYS WORKSHOP 12,500 Baht 3 seat only!
  39. 39. SLIDE:
  40. 40. Limit 4 seat

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