question 1 evaluation question a2 media

1. Question 1- In what ways does your
media product use, develop or
challenge forms and conventions of
real media products?

2. Lyrics and visuals
‘In the torn up town, no postcode envy’ We
filmed this shot in a rough part of Gloucester
near the quays so it related to the lyrics of the
song. It also provokes a feeling of melancholy
and shows the location that the homeless
character in the video has to live with.
‘We count our dollars on the train’
We filmed money in this shot so it would
relate to the lyrics. Putting the shots
side by side shows the contrast
between rich and poor lifestyles. In the
shot on the left the subjects hand is
shaking which shows suffering, whereas
the shot on the right has warm lighting
and the subject is wearing rings which
presents the comfort of being wealthy.
Conventions we used
We included some of Andrew Goodwin’s conventions of a normal music video to provide
a structure so the audience can understand the storyline.

3. Lip syncing
Katie lip syncs throughout our video, which
makes sure the lyrics link to the visual. To make
sure we got it on time we put the song on in the
background when filming, and Katie learnt the
words to the song. Her facial expressions
throughout the video presents how she is feeling
at a particular moment in the song.
Katie lip synced in the locations where we filmed the
rich person scenes. She looked enthusiastic and
energetic during these shots which shows the luxury
and happiness that the rich feel.
We also included her lip syncing in the location we
filmed the poor parts in. The same outfit and look was
kept to ensure house style. She looks cold so it reflects
the homeless theme and shows the cold and
unhappiness homeless people feel.

4. Star Iconography
To create star iconography Katie wore the
same outfit, makeup and hair in all the shots
of her. She also wore the flower crown that
we included in the digipack which creates
house style and helps identify her as an artist.

5. Intertexuality
In pre production of the video we decided to style
it similar to The A-Team music video by Ed
Sheeran. This shot of Amy being homeless is
much like the one from A-Team. However we didn’t
put the black and white filter over it because it
wouldn’t fit in with the rest of our video. We
dimmed the light on this shot to make the scene
meloncholy and depressing.

6. We thought this shot from The A-Team
video also fitted in quite well with our
concept. We recorded in Gloucester
Quays for around 2 minutes and then
sped it up for effect.

7. Genre
The genre of our video was a pop video so we
had to include conventions to make this clear.
Some examples are:
• vibrant colors
• clips to the beat
• on trend fashion
• young actors so it appeals to the youthful
target audience
• A performance aspect to the video from the
artist
• The artists motif, for example our artist wears
a flower crown
All of these features make the video more
aesthetically pleasing and fitting to the song

8. Conventions we decided to break
Voyeurism
• We decided not to include voyeurism because our
type of video is not explicit and is more based on
storyline rather than sex appeal.
Lyrics and visuals
• We didn’t include lyrics to match our visuals
because it looked unattractive and didn’t fit in with
our video.