Our band originally had an image that made them seem like a school band, but we wanted a more mature look. We decided to model our image after bands like McFly and Panic at the Disco that have a similar sound to our music and wear smart casual clothing like white tees, dark jeans, shirts and ties. Our brand color is red, a popular color among pop bands. This new image suits our target audience because it presents the band as more than just a boy band, showing they care about the music rather than just their appearance.

1. Brand Image

2. Original rand image

3. What is our Brand image?
Here are some images that represent our brand image:

4. Why we changed our image!
We wanted the band to look more mature and older
and not like they had just walked out of school. Our
original brand image gave this impression as we
wanted the narrative to be set in a school environment
at first. After discussing we thought it would make the
band look like a school band and they needed to look
older than their audience to get a good response.

5. …But what is our brand image?
Our brand image is how we want to present our band
to be. We have got inspiration from bands such as
McFly and Panic at the Disco, as they to are bands.
The reason we picked up from these bands is
because they have the similar kind of sounds to the
song we are using, and wear similar clothing to what
we want our band to wear. We wanted to go for the
smart casual look, with the band wearing white tees
and dark jeans for one outfit and shirts and ties for the
other outfit. The band colour will be red, as it is a
typical colour of the market of pop bands, and the
target audience like this.

6. How does this suit the target audience?
This brand image suits the audience because it is what
they expect and what we know they are happy to see
already. We want to stand out but be different so I
think we have achieved this because we have aspects
of smart and casual within the style we want our band
to wear. I think because the band have instruments we
are making them more than just a boy band and
people who care about the music they make and
people who enjoy it.