1. B Y M E G A N G O W M A N
Questionnaire Results – Young
Adults (18-30 years)

2. Question 1
40%
30%
20%
10%
Out of the options below, which is your
favourite music video?
Britney Spears- Toxic
McFly - Five Colours In
Her Hair
One Direction - What
Makes You Beautiful
Spice Girls - Wannabe

3. Question 2
80%
20%
Does a music video have any impact on
whether or not you buy the song?
Yes
No

4. Question 3
19%
59%
10%
12%
Which music channel do you visit the most?
MTV Dance
Kerrang!
Vintage TV
Capital TV

5. Question 4
20%
40%
30%
10%
What is your preferred method to watch a
music video?
Social Networking
YouTube
TV
DVD

6. Question 5
20%
50%
20%
10%
Which music genre do you prefer?
Pop
Rock
RnB
Classical

7. Question 6
40%
20%
40%
What appeals to you most in a music video?
Band/Singer Shown
Narrative
Performance

8. Question 7
30%
30%
40%
Which gender would you prefer a band to be
made up of?
Male
Female
Mixed

9. Question 8
40%
60%
Out of the performance options below, which
idea do you prefer?
Band are seen as
‘rebellious’ - school
environment
Band are seen as
‘professional’ - concert
environment

10. Question 9
50%50%
Out of the narrative options below, which do
you prefer?
Band/band member are
involved in the narrative
throughout
Band/band member are
not involved with the
narrative – the narrative
is made up of two/more
actors.

11. Conclusion
The results above tell us that male and female young adults
aged between 18 and 30 prefer music from the rock genre
and they mostly watch music videos which appear on the
Kerrang! TV channel.
They prefer band which have members of both male and
female genders who are seen as ‘professional’ in a concert
environment.
This age range is more inclined to watch a video which is
predominantly performance based instead of having a
narrative running through it.
We came to the conclusion that this age would not be our
target audience because we wanted to make a music video
for an all male, pop band.