Social Media Tools


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A walk through of key social media tools and association uses/examples.

Published in: Technology, Business

Social Media Tools

  1. 1. Social Media Tools Amy Hissrich Director, Knowledge Initiatives Connecting Great Ideas and Great People
  2. 2. What is Social Media <ul><li>The old one-way web: </li></ul><ul><li>The new ‘social’ two-way web: </li></ul>Organization controls the content Organization controls one website Organization & Members Co-create Not just a website-lots of outposts Control is shared (at best) Members/ Customers participate Members/ Customers are receivers
  3. 3. Why Social Media <ul><li>Your members are likely to already be there (if a tree falls…) </li></ul><ul><li>Identify prospects and reach new audiences </li></ul><ul><li>Support existing efforts (photo management, email, etc) </li></ul>
  4. 4. How can you benefit from social media? <ul><li>A three pronged approach… </li></ul><ul><li>As we walk through the tools, we’ll </li></ul><ul><li>provide examples of how you can apply each tenet within the different tools. </li></ul>Listen to your members/customers Engage your members/customers Influence authentically
  5. 5. Social Media Tools How much more exactly? Communication Collaboration Community/Networking Blogs Wikis Linked In MicroBlogs (e.g. Twitter) Social Bookmarking Facebook Flickr Social News Sites Ning YouTube More! More! More!
  6. 6. A LOT More! Social Media Tools
  7. 7. Why Social Media: Let’s Talk Market Share (traffic)
  8. 8. Let’s Talk Market Share (Cont’d )
  9. 9. One last thing before the tools… <ul><li>Have clear goals/objectives </li></ul><ul><li>Identify champions (internal/external) </li></ul><ul><li>Have an exit strategy </li></ul><ul><li>Identify measures of success (ROE) </li></ul>
  10. 10. Social Media Tools: Twitter <ul><li>What is it? Popular micro-blogging platform… … wanting an answer to what you’re doing in 140 characters or less </li></ul>
  11. 11. Twitter: Organizational Uses <ul><li>Distribute news and information </li></ul><ul><li>Identify hashtags (#) for events and topics to encourage the community to participate </li></ul>
  12. 12. More Twitter <ul><li>Create an organizational account or have individual staff accounts? </li></ul><ul><li>Customize, get involved (answer questions) and be authentic </li></ul>
  13. 13. Leveraging Twitter for your Website
  14. 14. Twitter Demo Video Twitter can also be configured to update your Facebook page
  15. 15. Tracking Twitter Success
  16. 16. Social Media Tools: Facebook Individuals Groups Fan Pages
  17. 17. Facebook: Individuals
  18. 18. Facebook: Groups & Fan Pages Pages=good for long term Relationships Groups-good for quick/active discussions Source: Search Engine Journal Feature Fan Page Group Hosting a discussion Yes yes Discussion wall, and discussion forum Yes Yes Extra applications added Yes No Messaging to all members Yes Yes Visitor statistics Yes Yes Video and photo public exchange Yes Yes “ Related” event creation and invitation Yes Yes
  19. 19. Facebook: Groups Source: Search Engine Journal Wall Postings: Read comments and listen for industry trends or direct member/customer feedback. Photos help your members connect!
  20. 20. Facebook: Fan Pages Source: Search Engine Journal Read comments and listen for industry trends or direct member/customer feedback.
  21. 21. More Facebook <ul><li>Questions </li></ul><ul><ul><ul><ul><li>Events in Facebook-pros and cons </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Messaging in Facebook-pros and cons </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Staff Policies </li></ul></ul></ul></ul>
  22. 22. Social Media Tools: LinkedIn Try a search on your industry…
  23. 23. Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer
  24. 24. Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer
  25. 25. More LinkedIn <ul><li>Questions </li></ul><ul><ul><ul><ul><li>Closed group versus open group? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>To show jobs or not to show jobs? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Staff Policies </li></ul></ul></ul></ul>
  26. 26. LinkedIn Groups
  27. 27. LinkedIn Groups
  28. 28. Points of Integration You can integrate an RSS feed to feed your stories (or events or jobs) directly into LinkedIn SlideShare ap lets you integrate your presentations
  29. 29. Social Media Tools: SlideShare It’s like YouTube for Power Point slides…
  30. 30. Social Media Tools: YouTube
  31. 31. Leveraging YouTube for Your Website
  32. 32. Social Media Tools: Flickr Photos can be collected by tag or via a pool
  33. 33. Social Media Tools: Wikis <ul><li>Possible uses </li></ul><ul><ul><ul><ul><li>Knowledge base </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Project collaboration </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Project Management </li></ul></ul></ul></ul>
  34. 34. Wikis <ul><li>Factors for consideration </li></ul><ul><ul><ul><ul><li>How to reward participation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How to explain new contribution and collaboration model </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Exit strategy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Identifying champions </li></ul></ul></ul></ul>
  35. 35. Wiki Examples
  36. 36. Putting it Together
  37. 37. Putting it Together
  38. 38. Closing Tips <ul><li>Content plan: which content goes in which vehicle… </li></ul><ul><li>Be involved and stay authentic… </li></ul>
  39. 39. On Last Tip <ul><li>Back to listening… </li></ul><ul><li>Google alerts—a great way to see what’s working! </li></ul>
  40. 40. Conclusion <ul><li>Explore how the tools work to accomplish your business objectives. What’s right for one organization may not be the right fit for another. </li></ul>
  41. 41. Resources <ul><li>Association Social Media wiki: </li></ul><ul><li>Web 2.0 Tools Entry on Associapedia: </li></ul><ul><li> </li></ul>