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Social Media Tools Amy Hissrich Director, Knowledge Initiatives Connecting Great Ideas and Great People www.asaecenter.org
What is Social Media ,[object Object],[object Object],Organization controls the content Organization controls one  website  Organization & Members  Co-create Not just a website-lots of outposts Control is shared  (at best) Members/ Customers participate  Members/ Customers are receivers
Why Social Media ,[object Object],[object Object],[object Object]
How can you benefit from  social media? ,[object Object],[object Object],[object Object],Listen  to your members/customers Engage  your members/customers Influence  authentically
Social Media Tools How much more exactly? Communication  Collaboration Community/Networking Blogs Wikis Linked In MicroBlogs (e.g. Twitter) Social Bookmarking Facebook Flickr Social News Sites Ning YouTube More!  More!  More!
A LOT More! Social Media Tools
Why Social Media: Let’s Talk Market Share (traffic)
Let’s Talk Market Share (Cont’d )
One last thing before the tools… ,[object Object],[object Object],[object Object],[object Object]
Social Media Tools: Twitter ,[object Object]
Twitter: Organizational Uses ,[object Object],[object Object]
More Twitter ,[object Object],[object Object]
Leveraging Twitter for your Website
Twitter Demo Video Twitter can also be configured to update your Facebook page
Tracking Twitter Success
Social Media Tools: Facebook Individuals  Groups Fan Pages
Facebook: Individuals
Facebook: Groups & Fan Pages Pages=good  for long term  Relationships Groups-good for  quick/active  discussions Source: Search Engine Journal Feature Fan Page Group Hosting a discussion  Yes yes Discussion wall, and discussion forum  Yes Yes Extra applications added  Yes No Messaging to all members  Yes  Yes Visitor statistics  Yes Yes Video and photo public exchange  Yes Yes “ Related” event creation and invitation  Yes Yes
Facebook: Groups Source: Search Engine Journal Wall Postings: Read comments and listen for industry trends or direct member/customer feedback.  Photos help your members connect!
Facebook: Fan Pages Source: Search Engine Journal Read comments and listen for industry trends or direct member/customer feedback.
More Facebook ,[object Object],[object Object],[object Object],[object Object]
Social Media Tools: LinkedIn Try a search on your industry…
Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer
Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer
More LinkedIn ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Groups
LinkedIn Groups
Points of Integration You can integrate an RSS feed to feed your stories (or events or jobs) directly into LinkedIn SlideShare ap lets you integrate your presentations
Social Media Tools: SlideShare It’s like  YouTube for  Power Point slides…
Social Media Tools: YouTube
Leveraging YouTube for Your Website
Social Media Tools: Flickr Photos can be collected by tag or via a pool
Social Media Tools: Wikis ,[object Object],[object Object],[object Object],[object Object]
Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wiki Examples
Putting it Together
Putting it Together
Closing Tips ,[object Object],[object Object]
On Last Tip ,[object Object],[object Object]
Conclusion ,[object Object]
Resources ,[object Object],[object Object],[object Object]

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