Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Hands on YouTube and Flickr Tips

2,400 views

Published on

Hands on overview of YouTube and Flickr

Published in: Technology, Sports
  • Be the first to comment

Hands on YouTube and Flickr Tips

  1. 1. Content Leaders: Amy Hissrich Peter Hutchins Connecting Great Ideas and Great People www.asaecenter.org Hands on Module: Flickr & YouTube November 5, 2009 3:00-3:45
  2. 2. Why Social Photo and Video? <ul><li>Benefits: </li></ul><ul><ul><ul><ul><li>Increased member and staff engagement </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hosting and asset management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ease of deployment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reach </li></ul></ul></ul></ul><ul><li>Considerations: </li></ul><ul><ul><ul><ul><li>Which tool is right for you? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rights </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Accessibility </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Vegas rule in reverse </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.youtube.com/watch?v=vPU4awtuTsk </li></ul></ul></ul></ul>
  3. 3. Have a Strategy <ul><ul><ul><li>What business goals are you trying to achieve </li></ul></ul></ul><ul><ul><ul><li>How will you measure success </li></ul></ul></ul><ul><ul><ul><li>How will these tools support other efforts </li></ul></ul></ul><ul><ul><ul><li>What can you reuse </li></ul></ul></ul><ul><ul><ul><li>What is your exit strategy </li></ul></ul></ul>
  4. 4. Video: Effective Practices <ul><li>Length: 3-5 Minutes </li></ul><ul><li>Audio: To Mic or Not to Mic and Ambient Sound </li></ul><ul><li>Selecting and working with participants </li></ul><ul><li>Editing: Taking video to the next level </li></ul>
  5. 5. YouTube: Creating an Account
  6. 6. Account Considerations <ul><li>Who has access to the account/password? </li></ul><ul><li>What’s the right Gmail Email </li></ul><ul><li>Single versus Multiple Account </li></ul><ul><li>508 Compliance </li></ul>
  7. 7. YouTube: Account Overview
  8. 8. YouTube: My Videos
  9. 9. YouTube: Upload Video
  10. 10. YouTube: Upload Video Entering keywords, title, and descriptions helps with findability
  11. 11. YouTube: Upload Video
  12. 12. YouTube: Upload Video
  13. 13. YouTube: Channel Settings
  14. 14. YouTube: Channel Settings
  15. 15. YouTube: Channel Settings
  16. 16. YouTube:Stats
  17. 17. YouTube: Video Library
  18. 18. YouTube: Video Library
  19. 19. Examples: IEEE
  20. 20. Examples: BarackObamadotcom
  21. 21. Examples: NRA
  22. 22. YouTube: Demos
  23. 23. YouTube: Video Blog
  24. 24. Flickr: Creating an Account
  25. 25. Account Considerations <ul><li>Who has access to the account/password? </li></ul><ul><li>What’s the right Yahoo! Email </li></ul><ul><li>Single versus Multiple Account </li></ul><ul><li>Payment / Do you need a pro account? </li></ul>
  26. 26. Flickr Account Overivew Email Upload Contacts Activity/Uploads Stats
  27. 27. Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools <ul><li>To resize or not to resize? </li></ul>
  28. 28. Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools Entering a title, description and tags Helps others Find your image Tip: Consider adding your URL as a link as part of the description to create inbound links—SEO loves it! <ul><li>Labeling, describing and tagging is key </li></ul>
  29. 29. Flickr: Get Organized Upload from local networks or memory cards Explore upload tools Entering a title, description and tags Helps others Find your image Tip: Consider adding your URL as a link as part of the description to create inbound links—SEO loves it! <ul><li>Sets and Collections </li></ul>Sets and collections are great for navigation and hierarchy and can be used for your signature events/conferences or different topics your photos may cover. Batch organizing makes it easy to quickly add photos to your sets
  30. 30. Flickr: Get Organized <ul><li>Batch Processing </li></ul><ul><li>Batch organizing lets you: </li></ul><ul><ul><li>Add tags </li></ul></ul><ul><ul><li>Set permissions and assign rights </li></ul></ul><ul><ul><li>Add to sets </li></ul></ul><ul><ul><li>Add to groups (and more) </li></ul></ul><ul><li>As a batch without touching </li></ul><ul><li>each photo </li></ul>
  31. 31. Flickr: Get Social <ul><li>Create Groups </li></ul>
  32. 32. Flickr: Get Social <ul><li>Create Groups: Setting Privacy for the Group </li></ul>
  33. 33. Flickr: Get Social <ul><li>Create Groups: Display to non-group members </li></ul>
  34. 34. Flickr: Get Social <ul><li>Create Groups: What’s in a name </li></ul>
  35. 35. Flickr: Get Social <ul><li>Create Groups: Deleting a group </li></ul>Leaving group as the last member lets you delete the group
  36. 36. Flickr: Get Social <ul><li>Create Groups: Pool </li></ul>
  37. 37. Flickr: Get Social <ul><li>Contacts </li></ul>
  38. 38. Flickr: Mapping <ul><li>Create Groups: Geotag your content </li></ul><ul><ul><li>By exact location or map it </li></ul></ul>
  39. 39. Flickr: Stats <ul><li>Daily Aggregate View </li></ul>
  40. 40. Flickr: Stats <ul><li>Referrers and Overall Breakdown </li></ul>
  41. 41. Addition Items to Consider <ul><li>Flickr versus Facebook </li></ul><ul><li>Signage at Events </li></ul><ul><li>Communicating preferred tags </li></ul><ul><li>Archiving / Backup [Flickr Downloadr] </li></ul>
  42. 42. Reuse Flickr Photos: Badges
  43. 43. Examples: Library of Congress
  44. 44. Examples: Smithsonian
  45. 45. Examples: NASA NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ’s photostream, all via tweets to the hashtag,#nasatweetup.
  46. 46. Conclusion <ul><li>Content integration/strategy </li></ul><ul><li>Reusable resources </li></ul><ul><li>Be open to change as these are evolving tools </li></ul><ul><li>Keep monitoring according to defined strategy </li></ul>
  47. 47. Contact Information Peter Hutchins Vice President, Social Media & Knowledge Initiatives ASAE & The Center for Association Leadership [email_address] @PeterHutchins Amy Hissrich Director, Web Strategy ASAE & The Center for Association Leadership [email_address] @ahissrich

×