Evaluation question 4 & 5

1. Question 4
Who would be the audience for your media product?

2. Our Audience
• Our chosen audience for our film ‘Missing’ is anyone aged between
15-34. We believed that this audience bracket would enjoy our
film, especially if they’re interested in thrillers and/or
independent British films. Our thriller also fits into the sub-genre
mystery thriller so this also widens our audience. We believe that
our audience would be particularly interested in social media or
use it a lot, because our film is a small film so it may not be
advertised well enough to reach other audiences outside of social
media as so much gets shared this way now. So, this is when we
decided our best distribution method would be through social
media, for example promoting the trailer on YouTube, etc.

3. Why we chose this audience
• We chose this audience because through previous research this is
possibly one of the widest audiences as for age range who are
currently interested in the new releases. Also, we decided to
begin at age 15 because then we could introduce some possible
violent scenes throughout the rest of the film to help build upon
the realism and atmosphere. We thought these scenes would be
inappropriate for younger audiences, especially because this
opening in particular is very true to life so it may scare the
younger audience as it’s possible to happen. We also found that
thrillers are very popular within this age range.

4. Question 5
How did you attract/address your audience?

5. Attracting our audience
• We believed that the opening of the film is the most important, as
it is where the audience may decide to carry on watching or not.
This is why we payed a lot of attention to the camera shots,
editing, mise en scene and sound. These factors also allowed the
audience to get an idea on what they’re about to watch as it sets
the scene and the atmosphere for the rest of the film. We tried to
focus upon people who enjoy mystery thrillers and incorporating
some conventions of these films so that people can identify the
film and hopefully tell whether they’d like it or not.

6. Sound
• For sound we kept it very conventional and built up the tension
throughout the shots until the climatic part of the kidnap. The
effect of giving the sound a bit of a “rollercoaster” effect when
the sound was building up until the antagonist fell over and then
suddenly stopped puts the audience on the edge of their seat and
makes them wonder if the protagonist is safe or not. This is an
important factor for people who enjoy thrillers as they enjoy
tension and a feeling of uncertainty as to what’s going to happen.

7. Editing
• Through editing we went off of the conventional ways of snap
cutting clips together to create a jumbled effect, especially
during the running scene and decided to keep it to a continuous
effect rather than quick snappy jump cuts. We believed that
sometimes, even though this is an appealing way to edit especially
in thrillers we thought that it may get too confusing for the
audience if not done correctly. Which may have put the audience
off, if they had no idea what was going on - this isn’t mystery!

8. Camera shots
• We used a range of shots throughout the opening to keep the
audience enticed and to keep the mystery of the antagonist.
For example, as you can see on the top right we used a point
of view shot of the antagonist, where you only see the hand,
but almost all of the victim. This creates a sense of danger
for the victim and lets the audience into the antagonists
perspective, people who enjoy mystery thrillers will find this
camera shot very intriguing.
• On the bottom right screenshot from our opening, it’s a long
shot of the woods and the victim walking right by her
kidnapper. The audience will appreciate this shot as they get
more and more involved into this character and feel like
they could imagine themselves in this situation.
• Another shot we used is the whip pan towards the ending of
the woods scene when the victim got kidnapped, we quickly
panned over from the point of view shot of the victim from
the phone to the bag going over her head. This creates a
shift in events and difference in atmosphere as before she
was reaching help but then suddenly she was caught off
guard. This will shock the audience and make the audience
feel sympathy for victim.

9. Mise en scene
• For mise en scene we kept it quite simple and realistic,
the victim and her friend was wearing weather
appropriate clothing for the weather, time of day and
location this helped to keep a sense of realism to give
the audience who appreciate a sense of realism in
thriller films rather an extraordinary events.
• For the antagonist we decided to dress them in all
black, including the sinister looking black leather gloves
shown on the right and a black large coat. This kept the
mystery, attracting the audience to keep watching
keeping them interested in finding out who the
antagonist is.
• Location was chosen in the streets and woods, moving
from a sense of a safe place (streets) with her friend to
an eerie location (woods).

10. Feedback
• From the feedback we got from a fairly large audience of 30 (our class), we can
see which parts in particular they enjoyed and from an audiences perspective
which scenes/shots/techniques caught there eye.
• Our audience particularly enjoyed the sound effects used, one person said "the
sharp sound effects and music instantly grabs the attention of the audience" and
another said "great choice of music to help build up tension and keep audience
on the edge of their seat."
• Also from our audience we received positive feedback a lot on the camerawork,
as we varied our shots throughout, a popular shot which kept the audience
interested was the point of view shots, one person said: "The chase in the
woods of the point of view shot of the killer was good as it built tension." Within
the point of view shots the whip pan which introduced the title on screen was
also received well by our audience, "good transition to the title 'Missing' as it
draws our attention to it" another said "the whip pan before the title was very
good."
• We were also positively reviewed on the continuity of our opening as it was very
"smooth", one person said: "very good, smooth continuity throughout."