The document discusses window displays created for the re-launch of Phaidon's book "The Fashion Book" at two London bookstores - Belgravia Books and Nomad Books. It provides details about the bookstores and constraints for the displays. The displays were curated to promote the book within the limitations of fixed furniture at both locations. A video was created showing the final window displays and feedback from collaborators.

1. The Window Display in Collaboration with London College of Fashion, University of the Arts London
The Fashion Book
David Foy, Phaidon Publications

2. TheWindow Display
The Fashion Book is a fashion bible as considered by Vogue represents 200 years
of entire industry from clothing, footwear designers, stylists, icons and retailers
including new category of educational institutions who have contributed in the
careers of many creative individuals. This new edition includes significant
changes on the fashion platform since the first edition with new entries of
important and renowned names of the industry like Phoebe Philo, Gareth Pugh,
contemporary icons like Lady Gaga and Tilda Swinton and many more. Each
entry of these renowned and important talents is illustrated with a photographs
and drawings. This edition of The Fashion Book have 568 coloured illustrations
of these artists.
Project Brief
The Fashion Book is re-launched by Phaidon publication in May. Two book
stores were chosen for creating window displays for the book.

3. We Observe,We Inspire,We Brainstorm…

4. The Ultimate Drug to Cure the Problem of keeping up with the trends of Dynamic Fashion Industry: The Fashion Book

5. Let’s Say it with Scrabble

6. Phrases & Polaroids

7. The ‘F’ Word

8. We Collate,We Collect…

10. Belgravia Books
Opened in September 2011 in Belgravia, is an independent book shop provides
hand picked collection of translated fictions and literature from independent
publishers (The Guardian, 2011). As per an article by Jimena Gorraez-Conolly in
LONDON SW1 (2016) “Belgravia Books has a great range of books from crime
fiction, children’s books, historical novels, classics, modern classics, nonfiction
and literature in translation. We are also the home of independent publishers
Gallic Books and Aardvark Bureau and considered as a paradise for book
lovers.

11. We Prepare,WeWork…
The Brave Souls That We Are!

13. We Create,We Capture…

14. We Overcame…
✤ The furniture and fixtures in and outside this book shop cannot be moved.
✤ The 2 panels on both ends cannot be moved, however, can be covered with
paper like the one done in the current display.
✤ The centre shelf has an arrangement of books on the inside, therefore it
can’t be moved either, however, there is a provision to insert shelves or
cover with paper as done in the display at the present
✤ The tables and chairs outside the book shop can’t be moved either so the
display needs to be done in a manner that despite the furniture being there,
the book should be able to create an impact on the consumer’s mind while
they pass by Display.

15. Nomad Books
20 years old independent book shop on the Fulham road, Nomad book shop is
like a stanford with a personal touch.(All In London). Nomad bookshop is
mostly famous for its collection of travel books but also have a huge collection
of fiction, non-fiction, children’s books & novels etc.

16. We Prepare,WeWork…
Only, This Time Like Nomads

18. We Create,We Capture…

19. We Overcame…
✤ No option of hanging backdrop or anything on the ceiling.
✤ All Fixed furniture in the window except podiums.

20. We have curated a video that shows how we curated the
windows and what our collaborators have to say. We’d be
glad if you would have a look at the same on the following
link or click on the thumbnail next to it!
https://youtu.be/q2nXcclQ6sg

21. Thank You
Cheshta Aggarwal: MA Strategic Fashion Marketing (AGG14428371)
Amrit Kaur: MA Retail Management (KAU14439699)
Collaborative Unit: The Fashion Book- Window Display
Academic Year: 2015-2016
Consultant: Andrew Tucker
London College of Fashion
University of the Arts, London
London, United Kingdom