Mont blanc

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Evolution of Mont Blanc

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Mont blanc

  1. 1.
  2. 2. Evolution Of The Name <br /><ul><li>MONT BLANC-Highest mountain in the ALPS i.e 4810 mts. meaning White Mountains
  3. 3. 6 rounded edges of the star signifies the same
  4. 4. Edelweiss- a European mountain flower “nobel whiteness”
  5. 5. A Bird Splat </li></li></ul><li>History <br />Founders of SIMPLO FELLER PENS IN 1908<br />Claus-Johannes Voss, Alfred Nehemias,AugustEberstein–GERMAN MAUFACTURERS OF HIGH CLASS GOLD & FOUNTAIN PENS <br />Technology used – Build-in ink well….<br />
  6. 6. NO BLOT ON THE BEST SUNDAY DRESS<br /> Safety fountain pen – “Rouge et Noir” in 1909<br /> became the pinnacle of writing instrument<br />
  7. 7. HISTORY <br /><ul><li>The ICON name –registered in 1910
  8. 8. A STAR IS BORN – MONTBLANC star emblem became the brand logo & trademark in 1913</li></li></ul><li>MILESTONE IN HISTORY<br /><ul><li>Launch of Montblanc “Meisterstuck” in 1924
  9. 9. After 1926 –global expansion in 60 different countries</li></li></ul><li>A Difference in Elevation <br />For the first time nib was engraved with number “4810” –height of mountain Mont Blanc <br />SIGN OF SUPREME QUALITY <br />
  10. 10. HISTORY<br /><ul><li>Official name launched in 1934 </li></ul> MONTBLANC SIMPLO GMBH <br /><ul><li>Post II WW started a Meisterstuck series in 1955 </li></li></ul><li>BOUTIQUES AROUND THE WORLD 350 IN 70 COUNTRIES<br />
  11. 11. <ul><li>DUNHILL acquired Montblanc in 1977
  12. 12. Further taken over by VENDOME LUXURY GROUP S.A
  13. 13. Presently known as Richemont group -2nd largest in the world </li></li></ul><li>CHARACTERSTICS<br /><ul><li>Models after 1990 has the following
  14. 14. Serial number located on top of clip
  15. 15. Written “made in Germany” & “Pix”
  16. 16. Barrel of pen reveals a reddish hue under strong lighting </li></li></ul><li>BRANDING-ART & CULTURE <br />Supporting UNICEF since 2004 – provide children with the access to quality education <br />
  17. 17. Social engagements & cultural commitments <br /><ul><li>149 celebrities wrote personal statements –later on engraved on pens were auctioned for all the proceeds going to UNICEF
  18. 18. Organized a charitable PHOTO SHOP PROJECT in 2009</li></li></ul><li>Product Profile – Initiated in 1995<br />
  19. 19. SPECIAL & LIMITED EDITIONS<br />A Fabulous masterpiece :The <br />Mont Blanc Limited Writers Edition Carlo Collodi<br />Mont Blanc honors theatre visionary Max Reinhardt <br /> Crowning moments :The Wedding Collection<br />
  20. 20. Is Mahatma Gandhi the ultimate brand-Mont Blanc strategy ???<br />Gandhi limited Edition to endorse a culture of greed in the name of a man who would have scorned it.<br />
  21. 21. SOUL MAKERS FOR 100 YEARS<br /><ul><li>Launched Anniversary edition featuring Mont Blanc Diamond
  22. 22. First brand worldwide to posses its own patented diamond cut derived logo</li></li></ul><li>CUSTOMER SERVICE <br /><ul><li>All repairs done within the boutique itself
  23. 23. NIB exchange service
  24. 24. Free engraving services to customers
  25. 25. 2 year warranty on all the products
  26. 26. Personalized embossing & packaging </li></li></ul><li>THANK YOU <br />

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