Digital Marketing presentation, City University, London - Fashion

1. London City University – 5th of December
Advanced Digital Marketing
Short Course

2. Starting point 1
We are four funny mates, let’s say smart too, that decided to attend an university class in
Advanced digital marketing … but not to deepen our skills or to learn something new…
But to become rich! 
OUR BUSINESS PROPOSAL IS NOT JUST TO SELL PRODUCTS BUT IS TO CREATE A COMMUNITY THAT
SHARES OPINION ON LAST TREND AND GRAFFITI STYLE, thanks to INTERNAL BLOG – FACEBOOK –
TWITTER and DIFFERENT CONTESTS on the best Street Art photos!
It’s an entire world… it represents style,
way of thinking and living
IT’S NOT JUST A WEB-SITE!
IT’S NOT JUST A BAG!

3. Starting point 2
E- COMMERCE COMMUNITY
1. Choose your urban design style from
famous designer or
2. Get creative and design your customised
bag
3. Select your style from over 15 styles of
eco-friendly canvas bags
4. Select your fabric over 100 different
fabrics to choose from
5. Printed in the UK and delivered to your
door within 5 working days
1. Upload your photos and give all the
details on the backstage!
2. Insert your comments and likes
3. You can win 2 tickets from the upcoming
Designer London Festival 2013!
4. You can just seen your photos printed on
our bags in all UK cities!
UPLOAD AND SIMPLY GET FAMOUS!

4. USP
It’s not just a bag... It is not just a website...
It’s where common people become the NEW TREND SETTER!
• Cool bag and keep in touch!
• Unique (printyourown design)
• Made by you or international designers
• Value for money
• Sustainable towards people and the environment
Have it! BagIT! But don't bin it!

5. When Design becomes THE bag
Mood Board

6. OUR TARGET: picture
AGE: Between 20 and 35 years
EDUCATION: highlyeducated
COUNTRY: live in UK
WILLINGNESS TO PAY: medium-high (value for money)
STYLE: colourful, urban design and graffiti style
FOLLOWER: the latest trend, catwalk and pantone institute
DRESSING CODE: distinctive with high attention to fashion details (like tote bag)

7. www.bagit.meOur domain:
Contest banner + POP-UP
Shopping info
SELL AREA
From Graffiti lovers to night urbanized: become a trend
setter!
Use designer creation already available or be creative and
design your customized bag.
Have it!BagIT! But don't bin it!
About Us UPLOAD
YOUR
PHOTO
AND
BECOME
FAMOUS!
Upload, share
and win!
News
META-TAG (homepage):
Customised Sustainable Bags
Bag.it is born!

8. From Graffiti lovers to night urbanized: become a trend
setter!
Use designer creation already available or be creative and
design your customized bag.
Have it!BagIT! But don't bin it!
About Us UPLOAD
YOUR
PHOTO
AND
BECOME
FAMOUS!
Upload, share
and win!
News
www.bagit.me
Bag.it is born!
Our domain:
META-TAG (section):
Sustainable Trend Setters

9. Name tag: Ale
Age: 28
From: Milan
Addicted to cookies!
About Us
META-TAG (section):
Name tag: Marina
Age: 30
From: Brazil
Currently missing the sunshine…

10. www.bagit.me
Bag.it is born!
Our domain:
From Graffiti lovers to night urbanized: become a trend
setter!
Use designer creation already available or be creative and
design your customized bag.
Have it!BagIT! But don't bin it!
About Us UPLOAD
YOUR
PHOTO
AND
BECOME
FAMOUS!
Upload, share
and win!
News
META-TAG (section):
Choose your Urban Style

11. Urban Designers
TXEMI
Designer information
Street Art
Do you like Txemi? Leave you
comments here!
Print your bag with Txemi’s
design!
Contact Txemi Directly!

12. www.bagit.me
Bag.it is born!
Our domain:
From Graffiti lovers to night urbanized: become a trend
setter!
Use designer creation already available or be creative and
design your customized bag.
Have it!BagIT! But don't bin it!
About Us UPLOAD
YOUR
PHOTO
AND
BECOME
FAMOUS!
Upload, share
and win!
News

13. Upload, share and win!
Hannah R. uploaded: London!!!!
Do you like it! Make Hannah the winner!

14. www.bagit.me
Bag.it is born!
Our domain:
From Graffiti lovers to night urbanized: become a trend
setter!
Use designer creation already available or be creative and
design your customized bag.
Have it!BagIT! But don't bin it!
About Us UPLOAD
YOUR
PHOTO
AND
BECOME
FAMOUS!
Upload, share
and win!
News
META-TAG (section):
Creative Initiatives

15. Meta tag homepage tips
• Title: Urban Trend Bag Design personalized style
• Description: Buyprintedcotton bags, canvas bags, jute bags. Chooseyoururban design mood or be
creative and make up yourowncustomisedversion!
• Identifier: URL
• Language: ENG –UK
To be written on homepage
 Customised design bag
 In homepage butlessrelevant
Select your style from over 15 styles of eco-friendly canvas bags. Select from 15 model shape and
over 100 different fabrics Printed in the UK and delivered to your door within 5 working days -
KEYWORDS: style/ bag/ design/urban/ customised/ personalised/printed
HOMEPAGE GOALS  sell bags…
Homepage  wepresentourbags: some alreadyprinted with some designer creation
and the other option is to upload and printyour personal/ uniquebag. The title and
the descriptionshould express thisdivision.
<title>Buya trendy bag from graffiti lovers style or design yourownpersonalised

16. SEO: links
INTERNAL
• FAQ
• Image links
• Effective footer
• In-content links: the links that are within your content that lead to other related content
• Navigation links: these are often overlooked as a means of internal linking and are a very important part
of search engine optimization
EXTERNAL
• To the urban designers blog, websites and their social media channels
• BagITFacebook, Twitter, blog
• Link to our suppliers website, showing their certification
• Endoserment Links:
 http://www.aiga.org/: professionalassociation for design
 www.surfacedesign.org: The Surface Design Association is an international community engaged in the
creative exploration of fiber &fabric.
 www.pantone.com/: pantoneinstitute
 www.sustainabilityprofessionals.org/
 http://londondesignfestival.com/

17. Social Media

18. Social Media
Upload your photo and win 2 tickets
for Designer London Festival!
Find out more on www.bagit.me
Vote the best photos on www.bagit.me or
go on our pinterest desk!
Have even been to
Give us your comments!