Civic Engagement = Community Power: SEO-Optimized Title for Empower San Diego Document
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Empower San Diego advocates for progressive civic values by promoting civic participation, public dialogue, voter education, leadership development, and coalition building. A presentation was given with recommendations to improve Empower San Diego's website and online presence, including optimizing the website design, increasing social media engagement, implementing search engine optimization strategies, and utilizing press releases and viral marketing. Suggestions were provided to make the website more visually appealing and user-friendly in order to engage more community members.
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Civic Engagement = Community Power: SEO-Optimized Title for Empower San Diego Document
- 1. EMPOWER SAN DIEGO.ORG Civic Engagement = Community Power Presented By: Kate Ammerman Darien Buc Alex Curry Ashley Shoshan Tyler Wilson
- 2. EMPOWER SAN DIEGO advances progressive values and fosters local civil society by promoting civic participation and facilitating collaboration among community-based organizations. To realize our mission, we use public dialogue, voter education, leadership development, and coalition building. Mission
- 3. Web Site Recommendations Current Homepage Fully Utilize Page Space DecreaseMarginSize
- 5. Donate
- 7. Live Stream
- 10. EMPOWER SAN DIEGO Home -Our Staff –Our Work – Calendar –Blog –Get Involved –Join –Contact Us –Media 3. The use of a Watermark Background Image of “Scenes of San Diego” -incite viewers with a sense of love and pride -inspire them to get involved to do their part in ensuring & protecting the town they love
- 12. Visibility
- 14. Web Site Recommendations Reorganize Toolbar To Become More User Friendly Current Toolbar Suggested Changes Media Our Staff Get Involved For: College Students High school Students Families Cultural Groups Special Interest Groups
- 17. Increase Web traffic- by performing as an information hub for San Diego’s politically & socially inclined.Expand Use of Calendar
- 19. Count-down Ticker on Home-Page for next upcoming event
- 23. Well organized and no clutter
- 25. Ways Increase link popularity
- 26. Press release
- 29. Using a popular topic
- 30. Showing a benefit to the consumer
- 32. More content means more keywords
- 33. Newer, more relevant content
- 39. Send Incentives to be a fan
- 40. Update the headlines frequently
- 42. Thank You For Your Time Any Questions???
Editor's Notes
- SEARCH ENGINES-helping your target audience find you-how to increase your search engine optimization-increase trafficGOOGLE ADWORDS-online ads-pay per click
- Popular keywords that Empower San Diego should be using are: empower, San Diego volunteering opportunities, family and community involvment, voter education, and budget cuts. Popular Keywords currently being used are: empower (10), San Diego (10), education (2) and advocacy (1).
- THINGS TO CHANGE-title tag (pic: screen shot of their title tag)- increase your link popularity -press release -create awareness on related sitesThings to keep-local address-no clutter-blogGOOGLE ADWORDS-online ads-pay per click
- Press Releases- an important part of the new media mix Attract Media attention -- from news media92% of journalist use the internet to research their next story B. Increase Search Engine RankingPress release must be optimized for keywords, products, & services C. Spark Interest and Awareness for the Consumer-Use a popular topic-Show benefit to the consumer-Strengthen Company Image
- NEW SLIDE --Ways the press release will help increase search engine ranking:More content means more keywords Newer, more relevant content Link Popularity
- Importance of Social Media Marketing pertaining to your field- Facebook, Twitter and a Blog- Great start, but improvement needed- Need more new Networks-Facebook-Main Image (coloring, logo)- Send incentive to become a fan-New headlines attached to requests each week- have photo albulm show more hands on work-Twitter- more followers, -involved facebook fans on twitter- New sites-Care2- a green living and social activism social site, and -get feed back or input on any topics or issues, and you can even start a petition- Kaioo.com, - a social network site that helps and gives all their profits to charities and nonprofits- Get more involved around local community sites- High schools- College (athletics and greek)- YMCACommunity gatherings
- -Facebook-Main Image (coloring, logo)- Send incentive to become a fan-New headlines attached to requests each week- have photo albulm show more hands on work-Twitter- more followers, -involved facebook fans on twitter- New sites-Care2- a green living and social activism social site, and -get feed back or input on any topics or issues, and you can even start a petition- Kaioo.com, - a social network site that helps and gives all their profits to charities and nonprofits- Get more involved around local community sites- High schools- College (athletics and greek)- YMCACommunity gatherings
- -Twitter- more followers, -involved facebook fans on twitter- New sites-Care2- a green living and social activism social site, and -get feed back or input on any topics or issues, and you can even start a petition- Kaioo.com, - a social network site that helps and gives all their profits to charities and nonprofits- Get more involved around local community sites- High schools- College (athletics and greek)- YMCACommunity gatherings