Blogging for Business - Wojo Design

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This slide deck covers the ways blogging can be used in a business environment. Issues covered include;

- SEO advantages of Blogging
- How to write compelling blog entries
- How to promote your blog

Published in: Technology, Design
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  • 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  • 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  • 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  • 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  • 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
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  • Blogging for Business - Wojo Design

    1. 1. hello@wojodesign.com (989) 750-1544Blogging for BusinessUsing a Blog to Promote and Grow Your Business
    2. 2. hello@wojodesign.com (989) 750-1544What is it?• A combination of “Web” and “Log”.• Began in 1999.• An interactive regular newsletter, posted on a website.
    3. 3. hello@wojodesign.com (989) 750-1544 What is it?• The act of creating, composing and publishing content.• “74% of businesses with fewer than 500 employees use Web 2.0 technologies. Blogs are the most-used technology, being employed by 87% of respondents.” (report by Awareness)
    4. 4. hello@wojodesign.com (989) 750-1544
    5. 5. hello@wojodesign.com (989) 750-1544Current Business Uses
    6. 6. hello@wojodesign.com (989) 750-1544Current Business Uses Announce Product Releases and Company News.
    7. 7. hello@wojodesign.com (989) 750-1544Current Business Uses Announce Product Releases and Company News. Get Feedback from Customers.
    8. 8. hello@wojodesign.com (989) 750-1544Current Business Uses Announce Product Releases and Company News. Get Feedback from Customers. Create Quality Content -> Credibility and Visibility.
    9. 9. hello@wojodesign.com (989) 750-1544Current Business Uses Announce Product Releases and Company News. Get Feedback from Customers. Create Quality Content -> Credibility and Visibility. Create Buzz
    10. 10. hello@wojodesign.com (989) 750-1544 Blogs and SEO• Blogs are a terrific way to grow traffic to your website, for several reasons.
    11. 11. hello@wojodesign.com (989) 750-15445 Ways Blogging Can Increase Your Rank 1. Consistent, quality content.• If you update your blog on a consistent basis, you will continue to develop more and more content.
    12. 12. hello@wojodesign.com (989) 750-15445 Ways Blogging Can Increase Your Rank 2. Links in and Links Out• Put relevant links in your posts. • Useful to readers • Increase search ranking
    13. 13. hello@wojodesign.com (989) 750-15445 Ways Blogging Can Increase Your Rank 2. Links in and Links Out• Put relevant links in your posts. • Useful to readers • Increase search ranking• Quality Content + Relevant Links = Incoming Links
    14. 14. hello@wojodesign.com (989) 750-15445 Ways Blogging Can Increase Your Rank 3. Good Page Structure• Blogs are automatically formatted with excellent page structure, and can be easily indexed by search engines.
    15. 15. hello@wojodesign.com (989) 750-15445 Ways Blogging Can Increase Your Rank 4. Effective Keywords• Relevant blog posts = more important keywords.
    16. 16. hello@wojodesign.com (989) 750-15445 Ways Blogging Can Increase Your Rank 4. Effective Keywords• Relevant blog posts = more important keywords.• Blogs also make it easy to highlight the truly important keywords. – Blog Post Titles – Headings – Categories/Tags
    17. 17. hello@wojodesign.com (989) 750-15445 Ways Blogging Can Increase Your Rank 5. Blog Comments• You can enable comments on most blogs.• Receive help from your audience – they are writing content for your site!• Commenters may also post some relevant outgoing links.
    18. 18. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.
    19. 19. hello@wojodesign.com (989) 750-1544 Building Your Blog Focus - What will you write about on your blog?  Informational Resource?  Company Information?  Customer Service?
    20. 20. hello@wojodesign.com (989) 750-1544 Building Your Blog Style - What writing style will you use?  Professional?  Casual/Personable?  Technical?
    21. 21. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.
    22. 22. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Choose Blogging Platform.
    23. 23. hello@wojodesign.com (989) 750-1544http://en.wordpress.com/signup/
    24. 24. hello@wojodesign.com (989) 750-1544https://www.blogger.com/start
    25. 25. hello@wojodesign.com (989) 750-1544http://www.typepad.com/
    26. 26. hello@wojodesign.com (989) 750-1544Joomla Component: MyBlog
    27. 27. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Choose Blogging Platform.
    28. 28. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Choose Blogging Platform.3. Manage a Team4. Write Quality Posts
    29. 29. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy.
    30. 30. hello@wojodesign.com (989) 750-15445 Headline Templates That Work Consistently
    31. 31. hello@wojodesign.com (989) 750-15445 Headline Templates That Work Consistently Warning: [blank] How [blank] Made Me [blank]  Use when relating a personal story.  The two "blanks" should sound curious to be related to one another, increasing the curiosity factor. Are you [blank]? [Blank] Ways to [blank] If Youre [blank], You Can [blank]  First blank addresses a particular type of person  Second blank addresses a beneficial promise to that person.
    32. 32. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy.
    33. 33. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline  On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually. Make Text Scannable  Lists  Bold words Add Hyperlinks within Text
    34. 34. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Choose Blogging Platform.3. Manage a Team
    35. 35. hello@wojodesign.com (989) 750-1544 Building Your Blog1. Choose a focus and a style.2. Choose Blogging Platform.3. Manage a Team4. Write Quality Posts5. Blog Maintenance (writing frequently)
    36. 36. hello@wojodesign.com (989) 750-1544 Blog Maintenance Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog.
    37. 37. hello@wojodesign.com (989) 750-1544 Blog Maintenance Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog. Good blogs -> updated at least once every other week.
    38. 38. hello@wojodesign.com (989) 750-1544 Blog Maintenance Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog. Good blogs -> updated at least once every other week. Use team structure to reduce burden.
    39. 39. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Directories  Paid Inclusion  Free (Open) Inclusion  Special Interest Inclusion
    40. 40. hello@wojodesign.com (989) 750-1544Best of the Web - Paid Inclusion http://botw.org/
    41. 41. hello@wojodesign.com (989) 750-1544Bloggapedia - Free Inclusion http://www.bloggapedia.com/
    42. 42. hello@wojodesign.com (989) 750-1544The Ethical Duck - Special Interest Inclusion http://ethicalduck.co.uk/
    43. 43. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings  Alerts Technorati every time you update new content (ping).
    44. 44. hello@wojodesign.com (989) 750-1544Technorati - World’s Most Popular Blog Site
    45. 45. hello@wojodesign.com (989) 750-1544Technorati - World’s Most Popular Blog Site
    46. 46. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings  Alerts Technorati every time you update new content (ping).
    47. 47. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings  Alerts Technorati every time you update new content (ping). Blog Carnivals  Blog event dedicated to a particular topic, published on a regular schedule.
    48. 48. hello@wojodesign.com (989) 750-1544
    49. 49. hello@wojodesign.com (989) 750-1544
    50. 50. hello@wojodesign.com (989) 750-1544Conclusion
    51. 51. hello@wojodesign.com (989) 750-1544 Conclusion Blogs can be a terrific business tool if used correctly. Think about how blogging could be implemented by your business to increase sales, visibility, and brand awareness.

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