Tawkon Lecture At Carmel Ventures

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tawkon - mobile application design

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Tawkon Lecture At Carmel Ventures

  1. 1. | Carmel Ventures 14.01.11
  2. 2. About us•  Management: Extensive mobile & telecom experience•  operating Nov 2008•  Working with a leading RF lab•  Funded by Israeli, US & Canadian private investors•  Patent pending technology•  Participating in cellular radiation research (US)•  Platforms supported: BlackBerry, Android, iPhone (soon…) | Carmel Ventures 14.01.11
  3. 3. About us | Carmel Ventures 14.01.11
  4. 4. tawkon is a unique approach to handling public concerns of mobile radiation | Carmel Ventures 14.01.11
  5. 5. tawkon is a unique approach to handling public concerns of mobile radiation reduce exposure… without reducing usage Drive Safely Eat Wisely Talk Responsibly | Carmel Ventures 14.01.11
  6. 6. How it all started…| Carmel Ventures 14.01.11
  7. 7. How it all started…| Carmel Ventures 14.01.11
  8. 8. Let PeopleSee Radiation 5 | Now keep talking...
  9. 9. Take Action 6| Now keep talking...
  10. 10. Know It Worked 7 | Now keep talking...
  11. 11. Avoid Cumulative Exposure 8 | Now keep talking...
  12. 12. Help Others 9 | Now keep talking...
  13. 13. During a Call 10 | Now keep talking...
  14. 14. Over Time 11| Now keep talking...
  15. 15. Building tawkon for iPhone (first version)| Carmel Ventures 14.01.11 15
  16. 16. Building tawkon for iPhone: outline•  Parallel Processes: Development vs. DesignScope Refinement: Early Documents -> Application MapUser Flow ReviewSchematic DesignVisual DesignDevelopment Team Integration | Carmel Ventures 14.01.11 16
  17. 17. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Final Prototype Mockups Integration | Carmel Ventures 14.01.11 17
  18. 18. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Final Prototype Mockups Integration | Carmel Ventures 14.01.11 18
  19. 19. Brand Identity •  Defining the brand & product look & feel •  Choosing the top messages to consider in the following processes Outcome: •  LogoVisual languageProduct guidelines | Carmel Ventures 14.01.11 19
  20. 20. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Final Prototype Mockups Integration | Carmel Ventures 14.01.11 20
  21. 21. Scope Refinement / User Flow Research S. Jobs: Im actually as proud of the many things we havent done as the things we have done. • Putting yourself in the user s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions Outcome: • Removed ~30% of planned features • Detailed map of precise user flows | Carmel Ventures 14.01.11 • Final PDR / MRD 21
  22. 22. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Final Prototype Mockups Integration | Carmel Ventures 14.01.11 22
  23. 23. Schematic Design | Carmel Ventures 14.01.11 23
  24. 24. Schematic Design | Carmel Ventures 14.01.11 24
  25. 25. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Final Prototype Mockups Integration | Carmel Ventures 14.01.11 25
  26. 26. Visual Design•  Choosing a visual theme•  Aligning with platform & technology limitations•  Define animationsOutcome:•  Designed screens 14.01.11 | Carmel Ventures 26
  27. 27. Visual Design | Carmel Ventures 14.01.11 27
  28. 28. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Final Prototype Mockups Integration | Carmel Ventures 14.01.11 28
  29. 29. Production & Dev. Integration•  Multiple iterations•  Getting the production items ready-made to development needs•  Performance optimizations | Carmel Ventures 14.01.11 29
  30. 30. tawkon for BlackBerry| Carmel Ventures 14.01.11 30
  31. 31. Building tawkon for BlackBerry: outline•  Main Task: Changing interaction - from touch to keyboardRetaining the look & feel of the brandThe ProcessMinimal SchematicsVisual DesignProductionIterative Integration | Carmel Ventures 14.01.11 31
  32. 32. tawkon for Android| Carmel Ventures 14.01.11 32
  33. 33. Building tawkon for BlackBerry: outline•  Platform ResearchScope RefinementSchematic Design (revisiting work from tawkon for iPhone)Visual Design (planning for good citizen + refining designs)•  Production | Carmel Ventures 14.01.11 33
  34. 34. Platform Research•  tawkon & nascent brainstormed possible implications of tawkon running in the background•  Different behaviors interaction styles were considered•  New platform, new questions:•  How does the app interact with other apps?•  How do notifications look?•  Where are the settings ?•  Widgets ?•  What are the best practices?•  What are the platform guidelines?Outcome: | Carmel Ventures 14.01.11 34
  35. 35. Schematic DesignSchematic designs were refined based on iPhone s to accommodate background running, notifications, Android guidelines best practicesSpecial care was given to being good citizen on Android, as well as using native controls UI elements where possible.•  Outcome:Application full mapUI use cases mapMust have reference for developer | Carmel Ventures 14.01.11 35
  36. 36. Visual Design(images of major tawkon for Android screens) | Carmel Ventures 14.01.11 36
  37. 37. Production•  Shortening development timeCompressing assetsGetting best performanceMinimal memory footprintRetaining quality | Carmel Ventures 14.01.11 37
  38. 38. thank you| Carmel Ventures 14.01.11 38

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