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User experience for the
enterprise: Fusion apps
Lonneke Dikmans
November 2011 | Nuremberg, Germany




                                     11||25
                                          x
Vennster

• Integrated approach from three perspectives
• Senior consultants with specific expertise and industry
  knowledge
• Add value, share knowledge
• Partnership
• Lonneke Dikmans is Oracle Ace Director

                                             Human



                                      Business       IT




                                                            22||25
                                                                 x
Agenda | User experience for the enterprise

  General
● The problem: UX versus BPM
● The solution: UX and BPM
● Architecture


  Fusion apps
● User experience
● Architecture
● Demo

  Conclusion


                                                33||25
                                                     x
General | The problem: UX versus BPM

  Expense process
● Scope is one item
● Different rules for different types of expenses




                                                    44||25
                                                         x
General | The problem: UX versus BPM




                                       55||25
                                            x
Agenda | User experience for the enterprise

  General
● The problem: UX versus BPM
● The solution: UX and BPM
● Architecture


  Fusion apps
● User experience
● Architecture
● Demo

  Conclusion


                                                66||25
                                                     x
General| The solution UX and BPM

User Experience
                   Market Research    Interaction Design


                                                        Website/
       Business                                        application



Brand Experience               Audience                      User Experience



         Service                                           Content


                     Service Design   Information Architecture
                                                                   ©Akendi

                                                                     77||25
                                                                          x
General | The solution: UX and BPM

User Experience Techniques – close the feedback gap
  USER INVOLVEMENT →




                                                                                                                            Tradeshows, Magazine reviews
                          Personas                 Scenarios




                                                                                                                                                           Customer support, feedback,
                                                                                                   USABILITY TEST
                                                                          USABILITY TEST
                        requirements
                          Stakeholder




                                                         Focus groups
                                          Survey




                                                                                                                                                           surveys
                       Planning         Analysis      Concept           Detailed           Build                    Test   Launch                          Support
                                                       Design            Design




                                                                                                                                                                                         88||25
                                                                                                                                                                                              x
General | The solution: UX and BPM

BPM Techniques




                                     99||25
                                          x
Agenda | User experience for the enterprise

  General
● The problem: UX versus BPM
● The solution: UX and BPM
● Architecture


  Fusion apps
● User experience
● Architecture
● Demo

  Conclusion


                                                10 ||25
                                                 10 x
General | Architecture




                  Presentation




                                                  Enterprise service bus
                    Process



                    Services



  Operational systems, components, applications


                                                                           11 ||25
                                                                            11 x
Agenda | User experience for the enterprise

  General
● The problem: UX versus BPM
● The solution: UX and BPM
● Architecture


  Fusion apps
● User experience
● Architecture
● Demo

  Conclusion


                                                12 ||25
                                                 12 x
Fusion apps | User experience

Fusion apps
● Big UX team because of acquisitions
● UX integral part of development process


Enterprise apps & User experience
● Accurately and efficiently complete tasks
● Business context is used for this
  •   Who you are
  •   What you are doing
  •   Where you are
  •   What information you need to complete the task



                                                       13 ||25
                                                        13 x
Fusion apps | User experience

    Research & Techniques
●   Contextual inquiry
●   Personas and scenarios
●   Card sorting
●   Tasks analysis
●   Quantitative methods
    • Eye tracking
    • keystroke level modeling




                                    14 ||25
                                     14 x
Fusion apps | User experience

    Analysis & Modeling
●   Right information at the right time
●   Different types of navigation
●   Collaboration and communication
●   Increased productivity and ease of use

    Testing
● Verify results




                                             15 ||25
                                              15 x
Fusion apps | User Experience

Right information at the right time




                                      16 ||25
                                       16 x
Fusion apps | User Experience

Different types of navigation




                                17 ||25
                                 17 x
Fusion apps | User experience

Collaboration and communication




                                  18 ||25
                                   18 x
Fusion apps | User experience

       Increased productivity and ease of use




Before: Several steps to        After: Easier navigation and a
complete a task                 streamlined workflow



                                                                 19 ||25
                                                                  19 x
Fusion apps | User experience
Before
• 60 seconds
• 13 clicks




After
• 37 seconds
• 7 clicks




                                  20 ||25
                                   20 x
Agenda | User experience for the enterprise

  General
● The problem: UX versus BPM
● The solution: UX and BPM
● Architecture


  Fusion apps
● User experience
● Architecture
● Demo

  Conclusion


                                                21 ||25
                                                 21 x
Fusion apps | Architecture

Based on Oracle Fusion Middleware




                                    22 ||25
                                     22 x
Agenda | User experience for the enterprise

  General
● The problem: UX versus BPM
● The solution: UX and BPM
● Architecture


  Fusion apps
● User experience
● Architecture
● Demo

  Conclusion


                                                23 ||25
                                                 23 x
Demo

Start demo




             24 ||25
              24 x
Conclusion

  User Experience techniques
● Increase productivity
● Increase accuracy
● Different techniques for different phases

  User experience in the enterprise
● Used in Commercial off the shelf applications (Fusion apps)
● Customizations
● Custom development

  Consider persuasive design, not just task driven
  Use in conjunction with BPM
  Helps you define the right architecture as well


                                                                25 ||25
                                                                 25 x
User experience for the
enterprise: Fusion apps
Lonneke Dikmans
November 2011 | Nuremberg, Germany




                                     26 ||25
                                      26 x

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Ux fusion apps

  • 1. User experience for the enterprise: Fusion apps Lonneke Dikmans November 2011 | Nuremberg, Germany 11||25 x
  • 2. Vennster • Integrated approach from three perspectives • Senior consultants with specific expertise and industry knowledge • Add value, share knowledge • Partnership • Lonneke Dikmans is Oracle Ace Director Human Business IT 22||25 x
  • 3. Agenda | User experience for the enterprise General ● The problem: UX versus BPM ● The solution: UX and BPM ● Architecture Fusion apps ● User experience ● Architecture ● Demo Conclusion 33||25 x
  • 4. General | The problem: UX versus BPM Expense process ● Scope is one item ● Different rules for different types of expenses 44||25 x
  • 5. General | The problem: UX versus BPM 55||25 x
  • 6. Agenda | User experience for the enterprise General ● The problem: UX versus BPM ● The solution: UX and BPM ● Architecture Fusion apps ● User experience ● Architecture ● Demo Conclusion 66||25 x
  • 7. General| The solution UX and BPM User Experience Market Research Interaction Design Website/ Business application Brand Experience Audience User Experience Service Content Service Design Information Architecture ©Akendi 77||25 x
  • 8. General | The solution: UX and BPM User Experience Techniques – close the feedback gap USER INVOLVEMENT → Tradeshows, Magazine reviews Personas Scenarios Customer support, feedback, USABILITY TEST USABILITY TEST requirements Stakeholder Focus groups Survey surveys Planning Analysis Concept Detailed Build Test Launch Support Design Design 88||25 x
  • 9. General | The solution: UX and BPM BPM Techniques 99||25 x
  • 10. Agenda | User experience for the enterprise General ● The problem: UX versus BPM ● The solution: UX and BPM ● Architecture Fusion apps ● User experience ● Architecture ● Demo Conclusion 10 ||25 10 x
  • 11. General | Architecture Presentation Enterprise service bus Process Services Operational systems, components, applications 11 ||25 11 x
  • 12. Agenda | User experience for the enterprise General ● The problem: UX versus BPM ● The solution: UX and BPM ● Architecture Fusion apps ● User experience ● Architecture ● Demo Conclusion 12 ||25 12 x
  • 13. Fusion apps | User experience Fusion apps ● Big UX team because of acquisitions ● UX integral part of development process Enterprise apps & User experience ● Accurately and efficiently complete tasks ● Business context is used for this • Who you are • What you are doing • Where you are • What information you need to complete the task 13 ||25 13 x
  • 14. Fusion apps | User experience Research & Techniques ● Contextual inquiry ● Personas and scenarios ● Card sorting ● Tasks analysis ● Quantitative methods • Eye tracking • keystroke level modeling 14 ||25 14 x
  • 15. Fusion apps | User experience Analysis & Modeling ● Right information at the right time ● Different types of navigation ● Collaboration and communication ● Increased productivity and ease of use Testing ● Verify results 15 ||25 15 x
  • 16. Fusion apps | User Experience Right information at the right time 16 ||25 16 x
  • 17. Fusion apps | User Experience Different types of navigation 17 ||25 17 x
  • 18. Fusion apps | User experience Collaboration and communication 18 ||25 18 x
  • 19. Fusion apps | User experience Increased productivity and ease of use Before: Several steps to After: Easier navigation and a complete a task streamlined workflow 19 ||25 19 x
  • 20. Fusion apps | User experience Before • 60 seconds • 13 clicks After • 37 seconds • 7 clicks 20 ||25 20 x
  • 21. Agenda | User experience for the enterprise General ● The problem: UX versus BPM ● The solution: UX and BPM ● Architecture Fusion apps ● User experience ● Architecture ● Demo Conclusion 21 ||25 21 x
  • 22. Fusion apps | Architecture Based on Oracle Fusion Middleware 22 ||25 22 x
  • 23. Agenda | User experience for the enterprise General ● The problem: UX versus BPM ● The solution: UX and BPM ● Architecture Fusion apps ● User experience ● Architecture ● Demo Conclusion 23 ||25 23 x
  • 24. Demo Start demo 24 ||25 24 x
  • 25. Conclusion User Experience techniques ● Increase productivity ● Increase accuracy ● Different techniques for different phases User experience in the enterprise ● Used in Commercial off the shelf applications (Fusion apps) ● Customizations ● Custom development Consider persuasive design, not just task driven Use in conjunction with BPM Helps you define the right architecture as well 25 ||25 25 x
  • 26. User experience for the enterprise: Fusion apps Lonneke Dikmans November 2011 | Nuremberg, Germany 26 ||25 26 x