SlideShare a Scribd company logo
1 of 38
Download to read offline
| Carmel Ventures 14.01.11
About us

•   Management: Extensive mobile & telecom experience
•   operating Nov 2008
•   Working with a leading RF lab
•   Funded by Israeli, US & Canadian private investors
•   Patent pending technology
•   Participating in cellular radiation research (US)
•   Platforms supported: BlackBerry, Android, iPhone
    (soon…)




          | Carmel Ventures 14.01.11
About us




      | Carmel Ventures 14.01.11
tawkon is a unique approach to handling public concerns of
                     mobile radiation




        | Carmel Ventures 14.01.11
tawkon is a unique approach to handling public concerns of
                     mobile radiation
        reduce exposure… without reducing usage




   Drive Safely                      Eat Wisely   Talk Responsibly
        | Carmel Ventures 14.01.11
How it all started…




| Carmel Ventures 14.01.11
How it all started…




| Carmel Ventures 14.01.11
Let People
See Radiation




                             5
     | Now keep talking...
Take Action




                        6
| Now keep talking...
Know It Worked




                            7
    | Now keep talking...
Avoid Cumulative
   Exposure




                            8
    | Now keep talking...
Help Others




                          9
  | Now keep talking...
During a Call




                          10
  | Now keep talking...
Over Time




                         11
 | Now keep talking...
Building tawkon for iPhone (first version)




  | Carmel Ventures 14.01.11                 15
Building tawkon for iPhone: outline



•   Parallel Processes: Development vs. Design
•   Scope Refinement: Early Documents -> Application Map
•   User Flow Review
•   Schematic Design
•   Visual Design
•   Development Team Integration




         | Carmel Ventures 14.01.11                       16
Parallel Processes: Development vs. Design




Brand                   Scope         User Flow    Schematics   Visual    Production
Identity                Refinement     Review       Design       Design




Initial         PDR /                      PDR /   Infra / BL   UI                Dev. &
Prototyping     MRD                        MRD     Prototype    Mockups           Integration
                                           Final




              | Carmel Ventures 14.01.11                                                        17
Parallel Processes: Development vs. Design




Brand                   Scope         User Flow    Schematics   Visual    Production
Identity                Refinement     Review       Design       Design




Initial         PDR /                      PDR /   Infra / BL   UI                Dev. &
Prototyping     MRD                        MRD     Prototype    Mockups           Integration
                                           Final




              | Carmel Ventures 14.01.11                                                        18
Brand Identity

 • Defining the brand & product look & feel
 • Choosing the top messages to consider in the following
   processes


  Outcome:
   • Logo
   • Visual language
   • Product guidelines




      | Carmel Ventures 14.01.11                            19
Parallel Processes: Development vs. Design




Brand                   Scope         User Flow    Schematics   Visual    Production
Identity                Refinement     Review       Design       Design




Initial         PDR /                      PDR /   Infra / BL   UI                Dev. &
Prototyping     MRD                        MRD     Prototype    Mockups           Integration
                                           Final




              | Carmel Ventures 14.01.11                                                        20
Scope Refinement / User Flow Research

                                   S. Jobs: “I'm actually as proud of the many
                                   things we haven't done as the things we
                                   have done.”

                                   •   Putting yourself in the user’s shoes
                                   •   User interaction/scenarios analysis
                                   •   Focusing on the product core values
                                   •   Making tough decisions


                                   Outcome:
                                       • Removed ~30% of planned features
                                       • Detailed map of precise user flows
                                       • Final PDR / MRD

      | Carmel Ventures 14.01.11                                                 21
Parallel Processes: Development vs. Design




Brand                   Scope         User Flow    Schematics   Visual    Production
Identity                Refinement     Review       Design       Design




Initial         PDR /                      PDR /   Infra / BL   UI                Dev. &
Prototyping     MRD                        MRD     Prototype    Mockups           Integration
                                           Final




              | Carmel Ventures 14.01.11                                                        22
Schematic Design




      | Carmel Ventures 14.01.11   23
Schematic Design




      | Carmel Ventures 14.01.11   24
Parallel Processes: Development vs. Design




Brand                   Scope         User Flow    Schematics   Visual    Production
Identity                Refinement     Review       Design       Design




Initial         PDR /                      PDR /   Infra / BL   UI                Dev. &
Prototyping     MRD                        MRD     Prototype    Mockups           Integration
                                           Final




              | Carmel Ventures 14.01.11                                                        25
Visual Design




• Choosing a visual theme
• Aligning with platform & technology limitations
• Define animations
Outcome:
  • Designed screens

        | Carmel Ventures 14.01.11                  26
Visual Design




      | Carmel Ventures 14.01.11   27
Parallel Processes: Development vs. Design




Brand                   Scope         User Flow    Schematics   Visual    Production
Identity                Refinement     Review       Design       Design




Initial         PDR /                      PDR /   Infra / BL   UI                Dev. &
Prototyping     MRD                        MRD     Prototype    Mockups           Integration
                                           Final




              | Carmel Ventures 14.01.11                                                        28
Production & Dev. Integration




• Multiple iterations
• Getting the production items ready-made to
  development needs
• Performance optimizations



       | Carmel Ventures 14.01.11              29
tawkon for BlackBerry




| Carmel Ventures 14.01.11             30
Building tawkon for BlackBerry: outline


• Main Task: Changing interaction - from touch to keyboard
• Retaining the look & feel of the brand

The Process
• Minimal Schematics
• Visual Design
• Production
  • Iterative Integration




        | Carmel Ventures 14.01.11                           31
tawkon for Android




| Carmel Ventures 14.01.11             32
Building tawkon for BlackBerry: outline

•   Platform Research
•   Scope Refinement
•   Schematic Design (revisiting work from tawkon for iPhone)
•   Visual Design (planning for good citizen + refining designs)
•   Production




         | Carmel Ventures 14.01.11                               33
Platform Research

• tawkon & nascent brainstormed possible implications of tawkon
  running in the background
• Different behaviors interaction styles were considered
• New platform, new questions:
  • How does the app interact with other apps?
  • How do notifications look?
  • Where are the settings ?
  • Widgets ?
  • What are the best practices?
  • What are the platform guidelines?
Outcome:
  • Acquiring the toolbox in order to make design decisions


         | Carmel Ventures 14.01.11                               34
Schematic Design


• Schematic designs were refined based on iPhone’s to
  accommodate background running, notifications, Android
  guidelines best practices
• Special care was given to being ‘good citizen’ on Android, as
  well as using native controls UI elements where possible.


Outcome:
• Application full map
  • UI use cases map
  • Must have reference for developer


        | Carmel Ventures 14.01.11                                35
Visual Design

(images of major tawkon for Android screens)




       | Carmel Ventures 14.01.11              36
Production




• Shortening development time
• Compressing assets
  • Getting best performance
  • Minimal memory footprint
  • Retaining quality

       | Carmel Ventures 14.01.11   37
thank you




| Carmel Ventures 14.01.11               38

More Related Content

What's hot

Solutions mobiles portails
Solutions mobiles portailsSolutions mobiles portails
Solutions mobiles portailsdteboul
 
Unosat19 April09
Unosat19 April09Unosat19 April09
Unosat19 April09guestf13366
 
Neodes Uxd Profile 2012
Neodes Uxd Profile 2012Neodes Uxd Profile 2012
Neodes Uxd Profile 2012Amogh Chougule
 
Kony-Forrester Webinar: The Evolution of Mobile First Development
Kony-Forrester Webinar: The Evolution of Mobile First DevelopmentKony-Forrester Webinar: The Evolution of Mobile First Development
Kony-Forrester Webinar: The Evolution of Mobile First DevelopmentKony, Inc.
 
The Agile Gap: Closing it with User Experience
The Agile Gap: Closing it with User ExperienceThe Agile Gap: Closing it with User Experience
The Agile Gap: Closing it with User Experiencekalebwalton
 
Design Management with RSA 8.5: Effective Collaboration for Better Design
Design Management with RSA 8.5: Effective Collaboration for Better DesignDesign Management with RSA 8.5: Effective Collaboration for Better Design
Design Management with RSA 8.5: Effective Collaboration for Better DesignRoger Snook
 
UX Architecture for the Small Guy
UX Architecture for the Small GuyUX Architecture for the Small Guy
UX Architecture for the Small GuyGary Barber
 
SADT & IDEF0 for Augmenting UML, Algile & Usability Engineering
SADT & IDEF0 for Augmenting UML, Algile & Usability EngineeringSADT & IDEF0 for Augmenting UML, Algile & Usability Engineering
SADT & IDEF0 for Augmenting UML, Algile & Usability EngineeringDavid Marca
 
Designing an MVP that works for your users - LeanUX NYC 2014
Designing an MVP that works for your users  - LeanUX NYC 2014Designing an MVP that works for your users  - LeanUX NYC 2014
Designing an MVP that works for your users - LeanUX NYC 2014Ariadna Font Llitjos
 
Certus - User Centred Design - Maximising the Use of Portal
Certus - User Centred Design - Maximising the Use of PortalCertus - User Centred Design - Maximising the Use of Portal
Certus - User Centred Design - Maximising the Use of PortalVincent Kwon
 
Codestrong 2012 breakout session leveraging titanium as part of your mobile...
Codestrong 2012 breakout session   leveraging titanium as part of your mobile...Codestrong 2012 breakout session   leveraging titanium as part of your mobile...
Codestrong 2012 breakout session leveraging titanium as part of your mobile...Axway Appcelerator
 
Nailing It Down: Detailed Design to Preserve the UX Vision
Nailing It Down: Detailed Design to Preserve the UX VisionNailing It Down: Detailed Design to Preserve the UX Vision
Nailing It Down: Detailed Design to Preserve the UX Visionjsokohl
 
Ux Meets Code Interaction Usability
Ux Meets Code Interaction UsabilityUx Meets Code Interaction Usability
Ux Meets Code Interaction UsabilityArabella David
 
Automating Business Processes with BPM
Automating Business Processes with BPMAutomating Business Processes with BPM
Automating Business Processes with BPMBonitasoft
 
Usability & Agile Development
Usability & Agile DevelopmentUsability & Agile Development
Usability & Agile Developmentbinuvt
 
Michael kennedy set-based decision making taming system complexity
Michael kennedy   set-based decision making taming system complexityMichael kennedy   set-based decision making taming system complexity
Michael kennedy set-based decision making taming system complexityAGILEMinds
 
What's A Creative Tech PT2
What's A Creative Tech PT2What's A Creative Tech PT2
What's A Creative Tech PT2Andrew Newman
 

What's hot (20)

Solutions mobiles portails
Solutions mobiles portailsSolutions mobiles portails
Solutions mobiles portails
 
Unosat19 April09
Unosat19 April09Unosat19 April09
Unosat19 April09
 
Neodes Uxd Profile 2012
Neodes Uxd Profile 2012Neodes Uxd Profile 2012
Neodes Uxd Profile 2012
 
Kony-Forrester Webinar: The Evolution of Mobile First Development
Kony-Forrester Webinar: The Evolution of Mobile First DevelopmentKony-Forrester Webinar: The Evolution of Mobile First Development
Kony-Forrester Webinar: The Evolution of Mobile First Development
 
The Agile Gap: Closing it with User Experience
The Agile Gap: Closing it with User ExperienceThe Agile Gap: Closing it with User Experience
The Agile Gap: Closing it with User Experience
 
User Experience 2: Talk@Stabilo
User Experience 2: Talk@StabiloUser Experience 2: Talk@Stabilo
User Experience 2: Talk@Stabilo
 
Design Management with RSA 8.5: Effective Collaboration for Better Design
Design Management with RSA 8.5: Effective Collaboration for Better DesignDesign Management with RSA 8.5: Effective Collaboration for Better Design
Design Management with RSA 8.5: Effective Collaboration for Better Design
 
UX Architecture for the Small Guy
UX Architecture for the Small GuyUX Architecture for the Small Guy
UX Architecture for the Small Guy
 
IBM design thinking @LeanUXNYC
IBM design thinking @LeanUXNYCIBM design thinking @LeanUXNYC
IBM design thinking @LeanUXNYC
 
SADT & IDEF0 for Augmenting UML, Algile & Usability Engineering
SADT & IDEF0 for Augmenting UML, Algile & Usability EngineeringSADT & IDEF0 for Augmenting UML, Algile & Usability Engineering
SADT & IDEF0 for Augmenting UML, Algile & Usability Engineering
 
Designing an MVP that works for your users - LeanUX NYC 2014
Designing an MVP that works for your users  - LeanUX NYC 2014Designing an MVP that works for your users  - LeanUX NYC 2014
Designing an MVP that works for your users - LeanUX NYC 2014
 
Certus - User Centred Design - Maximising the Use of Portal
Certus - User Centred Design - Maximising the Use of PortalCertus - User Centred Design - Maximising the Use of Portal
Certus - User Centred Design - Maximising the Use of Portal
 
Codestrong 2012 breakout session leveraging titanium as part of your mobile...
Codestrong 2012 breakout session   leveraging titanium as part of your mobile...Codestrong 2012 breakout session   leveraging titanium as part of your mobile...
Codestrong 2012 breakout session leveraging titanium as part of your mobile...
 
Nailing It Down: Detailed Design to Preserve the UX Vision
Nailing It Down: Detailed Design to Preserve the UX VisionNailing It Down: Detailed Design to Preserve the UX Vision
Nailing It Down: Detailed Design to Preserve the UX Vision
 
Ux Meets Code Interaction Usability
Ux Meets Code Interaction UsabilityUx Meets Code Interaction Usability
Ux Meets Code Interaction Usability
 
Automating Business Processes with BPM
Automating Business Processes with BPMAutomating Business Processes with BPM
Automating Business Processes with BPM
 
Wikipedia
Wikipedia Wikipedia
Wikipedia
 
Usability & Agile Development
Usability & Agile DevelopmentUsability & Agile Development
Usability & Agile Development
 
Michael kennedy set-based decision making taming system complexity
Michael kennedy   set-based decision making taming system complexityMichael kennedy   set-based decision making taming system complexity
Michael kennedy set-based decision making taming system complexity
 
What's A Creative Tech PT2
What's A Creative Tech PT2What's A Creative Tech PT2
What's A Creative Tech PT2
 

Similar to tawkon at Carmel Ventures

Are good SharePoint solutions only a myth?
Are good SharePoint solutions only a myth?Are good SharePoint solutions only a myth?
Are good SharePoint solutions only a myth?Adis Jugo
 
Codestrong 2012 breakout session mobile platform and infrastructure
Codestrong 2012 breakout session   mobile platform and infrastructureCodestrong 2012 breakout session   mobile platform and infrastructure
Codestrong 2012 breakout session mobile platform and infrastructureAxway Appcelerator
 
Distributed Software Development with Scrum and Social Coding
Distributed Software Development with Scrum and Social Coding Distributed Software Development with Scrum and Social Coding
Distributed Software Development with Scrum and Social Coding Intland Software GmbH
 
Verteilte SoftwareEntwicklung 2011 - von klassischen Modellen bis Scrum und S...
Verteilte SoftwareEntwicklung 2011 - von klassischen Modellen bis Scrum und S...Verteilte SoftwareEntwicklung 2011 - von klassischen Modellen bis Scrum und S...
Verteilte SoftwareEntwicklung 2011 - von klassischen Modellen bis Scrum und S...Intland Software GmbH
 
Mobile Usability: Why Great UX Matters More Than Ever
Mobile Usability: Why Great UX Matters More Than EverMobile Usability: Why Great UX Matters More Than Ever
Mobile Usability: Why Great UX Matters More Than EveruTest
 
Nascent tawkon ux design process
Nascent   tawkon ux design processNascent   tawkon ux design process
Nascent tawkon ux design processnascent
 
Product portfolio 2011
Product portfolio   2011Product portfolio   2011
Product portfolio 2011David Wolfe
 
Sdec 2011 ux_agile_svt
Sdec 2011 ux_agile_svtSdec 2011 ux_agile_svt
Sdec 2011 ux_agile_svtsdeconf
 
Zen and Enterprise Architecture
Zen and Enterprise ArchitectureZen and Enterprise Architecture
Zen and Enterprise ArchitectureRichard Green
 
Collaborating From Design To Experience: Introducing Centra
Collaborating From Design To Experience: Introducing CentraCollaborating From Design To Experience: Introducing Centra
Collaborating From Design To Experience: Introducing CentraApplitools
 
Case Study: Practical tools and strategies for tackling legacy practices and ...
Case Study: Practical tools and strategies for tackling legacy practices and ...Case Study: Practical tools and strategies for tackling legacy practices and ...
Case Study: Practical tools and strategies for tackling legacy practices and ...Alejandro S.
 
UXI Matrix (Jon Innes)
UXI Matrix (Jon Innes)UXI Matrix (Jon Innes)
UXI Matrix (Jon Innes)Balanced Team
 
Macadamian product camp sv-2012
Macadamian   product camp sv-2012Macadamian   product camp sv-2012
Macadamian product camp sv-2012Dan Arra
 
Lean & agile 101 for Astute Entrepreneurs
Lean & agile 101 for Astute EntrepreneursLean & agile 101 for Astute Entrepreneurs
Lean & agile 101 for Astute EntrepreneursClaudio Perrone
 
Bouc2009 d marks_1004_universe_design
Bouc2009 d marks_1004_universe_designBouc2009 d marks_1004_universe_design
Bouc2009 d marks_1004_universe_designmaqilahmad
 
ICONUK 2014 - From Idea To App
ICONUK 2014 - From Idea To AppICONUK 2014 - From Idea To App
ICONUK 2014 - From Idea To AppRené Winkelmeyer
 
Portfolio Sameer
Portfolio SameerPortfolio Sameer
Portfolio Sameersamahmedksa
 
Revolutionizing the user_experience
Revolutionizing the user_experienceRevolutionizing the user_experience
Revolutionizing the user_experienceQuestexConf
 

Similar to tawkon at Carmel Ventures (20)

Are good SharePoint solutions only a myth?
Are good SharePoint solutions only a myth?Are good SharePoint solutions only a myth?
Are good SharePoint solutions only a myth?
 
Codestrong 2012 breakout session mobile platform and infrastructure
Codestrong 2012 breakout session   mobile platform and infrastructureCodestrong 2012 breakout session   mobile platform and infrastructure
Codestrong 2012 breakout session mobile platform and infrastructure
 
Distributed Software Development with Scrum and Social Coding
Distributed Software Development with Scrum and Social Coding Distributed Software Development with Scrum and Social Coding
Distributed Software Development with Scrum and Social Coding
 
Verteilte SoftwareEntwicklung 2011 - von klassischen Modellen bis Scrum und S...
Verteilte SoftwareEntwicklung 2011 - von klassischen Modellen bis Scrum und S...Verteilte SoftwareEntwicklung 2011 - von klassischen Modellen bis Scrum und S...
Verteilte SoftwareEntwicklung 2011 - von klassischen Modellen bis Scrum und S...
 
Mobile Usability: Why Great UX Matters More Than Ever
Mobile Usability: Why Great UX Matters More Than EverMobile Usability: Why Great UX Matters More Than Ever
Mobile Usability: Why Great UX Matters More Than Ever
 
Nascent tawkon ux design process
Nascent   tawkon ux design processNascent   tawkon ux design process
Nascent tawkon ux design process
 
Product portfolio 2011
Product portfolio   2011Product portfolio   2011
Product portfolio 2011
 
Portfolio Pitch
Portfolio PitchPortfolio Pitch
Portfolio Pitch
 
Sdec 2011 ux_agile_svt
Sdec 2011 ux_agile_svtSdec 2011 ux_agile_svt
Sdec 2011 ux_agile_svt
 
Zen and Enterprise Architecture
Zen and Enterprise ArchitectureZen and Enterprise Architecture
Zen and Enterprise Architecture
 
Collaborating From Design To Experience: Introducing Centra
Collaborating From Design To Experience: Introducing CentraCollaborating From Design To Experience: Introducing Centra
Collaborating From Design To Experience: Introducing Centra
 
Case Study: Practical tools and strategies for tackling legacy practices and ...
Case Study: Practical tools and strategies for tackling legacy practices and ...Case Study: Practical tools and strategies for tackling legacy practices and ...
Case Study: Practical tools and strategies for tackling legacy practices and ...
 
UXI Matrix (Jon Innes)
UXI Matrix (Jon Innes)UXI Matrix (Jon Innes)
UXI Matrix (Jon Innes)
 
Macadamian product camp sv-2012
Macadamian   product camp sv-2012Macadamian   product camp sv-2012
Macadamian product camp sv-2012
 
Lean & agile 101 for Astute Entrepreneurs
Lean & agile 101 for Astute EntrepreneursLean & agile 101 for Astute Entrepreneurs
Lean & agile 101 for Astute Entrepreneurs
 
Bouc2009 d marks_1004_universe_design
Bouc2009 d marks_1004_universe_designBouc2009 d marks_1004_universe_design
Bouc2009 d marks_1004_universe_design
 
Android UI Design Tips
Android UI Design TipsAndroid UI Design Tips
Android UI Design Tips
 
ICONUK 2014 - From Idea To App
ICONUK 2014 - From Idea To AppICONUK 2014 - From Idea To App
ICONUK 2014 - From Idea To App
 
Portfolio Sameer
Portfolio SameerPortfolio Sameer
Portfolio Sameer
 
Revolutionizing the user_experience
Revolutionizing the user_experienceRevolutionizing the user_experience
Revolutionizing the user_experience
 

Recently uploaded

NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...Amil baba
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfChan Thorn
 
Presentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationPresentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationajroy0196
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Remy Rey De Barros
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidiLivengood
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headersekinlvnt
 
Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein
 
Design Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistDesign Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistYudistira
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...JIT KUMAR GUPTA
 
Bit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolioBit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfoliodhrumibshah13
 
Recycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfRecycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfjeffreycarroll14
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Mustafa
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationJaime Brown
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxDoraemon495609
 
iF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeiF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeCarlgaming1
 
BIT Khushi gandhi project.pdf graphic design
BIT Khushi gandhi project.pdf graphic designBIT Khushi gandhi project.pdf graphic design
BIT Khushi gandhi project.pdf graphic designKhushiGandhi15
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..GB Logo Design
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisPeclers Paris
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理cyebo
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentationssuser8fae18
 

Recently uploaded (20)

NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
NO1 Popular kala jadu karne wale ka contact number kala jadu karne wale baba ...
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdf
 
Presentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationPresentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentation
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD Portfolio
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headers
 
Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-IN
 
Design Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistDesign Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM Specialist
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
 
Bit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolioBit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolio
 
Recycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfRecycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdf
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptx
 
iF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeiF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythree
 
BIT Khushi gandhi project.pdf graphic design
BIT Khushi gandhi project.pdf graphic designBIT Khushi gandhi project.pdf graphic design
BIT Khushi gandhi project.pdf graphic design
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers Paris
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 

tawkon at Carmel Ventures

  • 1. | Carmel Ventures 14.01.11
  • 2. About us • Management: Extensive mobile & telecom experience • operating Nov 2008 • Working with a leading RF lab • Funded by Israeli, US & Canadian private investors • Patent pending technology • Participating in cellular radiation research (US) • Platforms supported: BlackBerry, Android, iPhone (soon…) | Carmel Ventures 14.01.11
  • 3. About us | Carmel Ventures 14.01.11
  • 4. tawkon is a unique approach to handling public concerns of mobile radiation | Carmel Ventures 14.01.11
  • 5. tawkon is a unique approach to handling public concerns of mobile radiation reduce exposure… without reducing usage Drive Safely Eat Wisely Talk Responsibly | Carmel Ventures 14.01.11
  • 6. How it all started… | Carmel Ventures 14.01.11
  • 7. How it all started… | Carmel Ventures 14.01.11
  • 8. Let People See Radiation 5 | Now keep talking...
  • 9. Take Action 6 | Now keep talking...
  • 10. Know It Worked 7 | Now keep talking...
  • 11. Avoid Cumulative Exposure 8 | Now keep talking...
  • 12. Help Others 9 | Now keep talking...
  • 13. During a Call 10 | Now keep talking...
  • 14. Over Time 11 | Now keep talking...
  • 15. Building tawkon for iPhone (first version) | Carmel Ventures 14.01.11 15
  • 16. Building tawkon for iPhone: outline • Parallel Processes: Development vs. Design • Scope Refinement: Early Documents -> Application Map • User Flow Review • Schematic Design • Visual Design • Development Team Integration | Carmel Ventures 14.01.11 16
  • 17. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 17
  • 18. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 18
  • 19. Brand Identity • Defining the brand & product look & feel • Choosing the top messages to consider in the following processes Outcome: • Logo • Visual language • Product guidelines | Carmel Ventures 14.01.11 19
  • 20. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 20
  • 21. Scope Refinement / User Flow Research S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.” • Putting yourself in the user’s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions Outcome: • Removed ~30% of planned features • Detailed map of precise user flows • Final PDR / MRD | Carmel Ventures 14.01.11 21
  • 22. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 22
  • 23. Schematic Design | Carmel Ventures 14.01.11 23
  • 24. Schematic Design | Carmel Ventures 14.01.11 24
  • 25. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 25
  • 26. Visual Design • Choosing a visual theme • Aligning with platform & technology limitations • Define animations Outcome: • Designed screens | Carmel Ventures 14.01.11 26
  • 27. Visual Design | Carmel Ventures 14.01.11 27
  • 28. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 28
  • 29. Production & Dev. Integration • Multiple iterations • Getting the production items ready-made to development needs • Performance optimizations | Carmel Ventures 14.01.11 29
  • 30. tawkon for BlackBerry | Carmel Ventures 14.01.11 30
  • 31. Building tawkon for BlackBerry: outline • Main Task: Changing interaction - from touch to keyboard • Retaining the look & feel of the brand The Process • Minimal Schematics • Visual Design • Production • Iterative Integration | Carmel Ventures 14.01.11 31
  • 32. tawkon for Android | Carmel Ventures 14.01.11 32
  • 33. Building tawkon for BlackBerry: outline • Platform Research • Scope Refinement • Schematic Design (revisiting work from tawkon for iPhone) • Visual Design (planning for good citizen + refining designs) • Production | Carmel Ventures 14.01.11 33
  • 34. Platform Research • tawkon & nascent brainstormed possible implications of tawkon running in the background • Different behaviors interaction styles were considered • New platform, new questions: • How does the app interact with other apps? • How do notifications look? • Where are the settings ? • Widgets ? • What are the best practices? • What are the platform guidelines? Outcome: • Acquiring the toolbox in order to make design decisions | Carmel Ventures 14.01.11 34
  • 35. Schematic Design • Schematic designs were refined based on iPhone’s to accommodate background running, notifications, Android guidelines best practices • Special care was given to being ‘good citizen’ on Android, as well as using native controls UI elements where possible. Outcome: • Application full map • UI use cases map • Must have reference for developer | Carmel Ventures 14.01.11 35
  • 36. Visual Design (images of major tawkon for Android screens) | Carmel Ventures 14.01.11 36
  • 37. Production • Shortening development time • Compressing assets • Getting best performance • Minimal memory footprint • Retaining quality | Carmel Ventures 14.01.11 37
  • 38. thank you | Carmel Ventures 14.01.11 38