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The world of mobile usability is quickly becoming a critical path for launching successful mobile apps. As the market matures and users become more sophisticated, apps must do more than function correctly, which is already an uphill battle in the ever-expanding mobile landscape. Apps must also be intuitive, efficient, easy-to-use and strategically designed to convert leads into revenue for m-commerce.
Yet, there's a lack of mobile usability standards and a complex matrix of form factors-- starting with the choice between mobile web versus native app-- that makes effective mobile interface development a daunting task. During this session, Peter Shih will frame the challenge of mobile usability and outline a range of technology solutions that can help marketing professionals and software developers launch mobile apps that delight end users and exceed expectations.