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Nascent tawkon ux design process

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Nascent tawkon ux design process

  1. 1. tawkon for iPhone, BlackBerry & AndroidUX Design Processwww.nascentgrp.comtawkon for iPhone: Design Process May 2011
  2. 2. A brand, product and service innovation consultancy.Working internationally for a wide range of global brands:Presenting:Guy Haviv / Lead Designer / nascent@stupidappOri Goshen / Co-Founder, Chief Architect / tawkon@origoshenPresentation at McKesson May 2011 www.nascentgrp.com
  3. 3. About tawkontawkon is a uniqueapproach to handlingpublic concerns ofmobile radiationtawkon for iPhone: Design Process May 2011
  4. 4. at nascentWe worked on the userexperience for tawkonapps for iPhone,BlackBerry & Android.We also designed tawkon’s brand identity.tawkon for iPhone: Design Process May 2011
  5. 5. tawkon for iPhoneDesign Processtawkon for iPhone: Design Process May 2011
  6. 6. UX driven process and workflowConcept to product: design processtawkon for iPhone: Design Process May 2011
  7. 7. Platform + User Research vtawkon for iPhone: Design Process May 2011
  8. 8. Ideation vtawkon for iPhone: Design Process May 2011
  9. 9. Scope Definitiontawkon for iPhone: Design Process May 2011
  10. 10. Schematic Designtawkon for iPhone: Design Process May 2011
  11. 11. Brand Identity Developmenttawkon for iPhone: Design Process May 2011
  12. 12. Visual Design: Exploration
  13. 13. Visual Design: Selected Concept
  14. 14. Development Process
  15. 15. Scope Refinement / User Flow Research S. Jobs: “Im actually as proud of the many things we havent done as the things we have done.” • Putting yourself in the user’s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions Outcome: • Removed ~30% of planned features • Detailed map of precise user flows • Final PDR / MRD
  16. 16. Schematic Design
  17. 17. Visual Design• Choosing a visual theme• Aligning with platform & technology limitations• Define animationsOutcome:• Designed screens 23
  18. 18. Production & Dev. Integration• Multiple iterations• Getting the production items ready-made to development needs• Performance optimizations 24
  19. 19. Thank You.www.nascentgrp.comwww.tawkon.comtawkon for iPhone: Design Process May 2011

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