Baby Boomers

Baby Boomers
As the Millennial generation heads into its prime family– and career–building years, its members
are expected to emerge as pragmatic spenders–seeking experiences over material status symbols
while continuing to rely heavily on technology to research, plan, collaborate, and make life easier at
home and at work.
And HR will need to continue to adjust from the late 20th century workplace model, experts say.
Gone are the days of working in one location from nine to five. This generation, which is the most
connected generation in history–to technology, to their peers, to information–will need to be
managed differently.
That's because Millennials, or Generation Y–adults now roughly ages 18 to 34–are projected to
exceed the number of Baby Boomers ... Show more content on Helpwriting.net ...
Fromm agreed, saying that Millennial parents will shift from crowdsourcing craft beers to
crowdsourcing baby food.
Stacy DeBroff, founder and CEO of social media consultancy Influence Central, told SHRM Online
that her firm's 2014 research into Millennials' consumer habits "demonstrated that this generation
puts its own stamp on consumer purchases. They see [purchasing] as intuitive, interactive and
experiential, and 58 percent consider themselves very engaged in consumerism."
They also typically consult their parents on major life decisions, from big purchases to job choices.
Half of Millennials live less than 30 miles from their childhood homes, "which paints an entirely
different picture than [Generation X], who would easily move cross–country for relationships or job
opportunities," said DeBroff.
All that research, collaboration, experience–seeking and quest for convenience translates into heavy
technology demand. While they're more pragmatic than members of Generation X and the Baby
Boomers, members of Generation Y are early adopters of mobile, digital technology and will
purchase apps and systems that simplify their lives at home and at work, Fromm
... Get more on HelpWriting.net ...

Self-Awaking And Identity In The Generation Of The Baby...
The "self" is an identity that is formed through an individual's experiences and exploration
throughout the course of their life; it is ever changing. In an individual's discovery of their "self",
self–esteem, one's confidence in their abilities as an individual or "self" can impact their level of
happiness. As a result, an individual's self–esteem in terms of performance, behavior, and body
image can weaken or strengthen their emotional stability.
There is a lot of pressure to be that "self", not only in present day, but also in the past, before the
Baby Boomer era. Many people try to find themselves without knowing what a "self" is. A "self" as
explained by Twenge, in the generation of the Baby Boom, is one's journey of learning and getting
to know who you truly are and is a new concept that arose when "social structures began to loosen
and people started to make more choices for themselves....an autonomous, free person" (Twenge
488–4899). Twenge's word choice such as, "loosen" and "free" creates a sense of awaking and
freedom in the term "self". A person is breaking out of an idealized image and becoming the "self".
However, Twenge's argument that it has become "a new concept" fairly recently, is debatable. Self is
an identity and it is not something that just popped up recently. People still struggle to find and
express themselves, the only thing that has changed, are the societal norms and people's decision to
speak up about their true "self". While trying to prove her

Communication Gap Between Generation Y And The Baby Boomer...
This paper reviews an article written by Elza Venter from the Department of Psychology of
Education at the University of South Africa. The article is titled "Bridging the communication gap
between Generation Y and the Baby Boomer generation.
The article examines the generational communication gap between generation Y and the Baby
Boomer generation with the intention to suggest ways to bridge the gap. Venter (2016) argues that
meaningful communication between the two generations is important because they have connected
channels of communication and the two can give meaning to each other's lives. For instance, "Baby
Boomer are the parents, employers, lecturers and teachers of Generation Y" (Venter, 2016: 2).
However, the two generations do not always maintain good channels of communication. According
to Venter (2016) the baby boomer generation and Generation Y often times find themselves engaged
in conflict as a result generational differences.
In order to understand the communication gap between the two generations, Venter (2016) studied
interpersonal communication style of the each generation. The author found that Generation Y and
the Baby Boomer generation value different communication styles and that creates a communication
gap between the two generations.
According to Venter (2016) the main differences in the two generations communications styles can
be summarised as follows:
Members of Generation Y are called digital natives because this generation grew up using

Baby Boomers Essay
Baby Boomers During the Great Depression and World War II many Americans delayed marrying
and having children because of the poor economy. The number of marriages and births soared after
the war. Many older couples who had delayed having children began having them when the war
ended. This increase in births among both younger and older American couples created the Baby
Boom Generation. This large group of people born in the U.S. from 1946 to 1964 amounted to 76
million children. Those born during this time make up approximately 36% of today's population
(Deutsch). What impact has this had on the economy? Read on to see how the baby boom
generation has affected the economy and what will happen as they retire.
This generation ... Show more content on Helpwriting.net ...
This has led them to invest large amounts into 401k plans and mutual funds.
Now that we've looked at the spending issues, let's see how the baby boomers have affected the
workforce. When baby boomers began entering the workforce, they increased the size of the labor
market. The job market has been greatly expanded with the coming of this generation, especially
with the addition of women to the workforce. At times, the baby boomers faced relatively high
levels of unemployment because they had to compete with one another for jobs. But eventually the
jobs materialized. The average age of the workforce is steadily climbing. The first of the baby
boomers will start to retire in large numbers after the year 2020.
The retirement tack boomers end up taking in coming decades will have a profound, but unknown
impact on the economy. As Peterson says, "The forecasts range from impending doom to
marketplace godsend." Some predict that as baby boomers retire unemployment will fall and that
this process should begin by the year 2002 and that labor shortages should emerge about 2005. This
will continue to get worse as the number of people who retire exceed the number who enter the
workforce (Generation).
Some economic observers predict financial disasters, both national and personal, when the baby
boomers retire. They say that as nations of workers and investors become nations of retired
consumers, withdrawals will far outweigh deposits in investment and savings vehicles.

What Makes A Baby Boomer?
Today, there are many Baby Boomers that live in the world. Most of these people have impacted a
lot of people currently. This is because of many things they have introduced to us and or gave us.
There are many people that can be shown to be very important to our culture and or history, but first
of all, what is a baby boomer?
During the end of World War Two, there was a so called "baby boom", and this had influenced many
different countries. But, it mostly it affected western countries during the time. So, a Baby Boomer
was someone born during this baby boom. This ranged from the time of 1946 to 1964, which 18
years is quite a long time.
Since we know what baby boomers are, they are a very huge impact on todays society. To give
example, they make impacts economically, Socially, and also Psychologically. There are many
different reasons for this, and they are easy to understand exactly the impact they make on our daily
lives.
One of the biggest Baby Boomers out there is Steve Jobs. Steve Jobs has impacted us in many ways,
but one of the things that he has impacted is economics and society. He was one of the biggest
people to make us more social and nonsocial. It depends usually on the consumer, but he has made
us social with the invention of his Iphones, which has made us more connected with the outside
world. But, it had made us less social with people around us.
He has impacted economy, for the fact that Steve Jobs had started one of the biggest

Baby Boomers Research Paper
Baby Boomers
Introduction:
Baby Boomers have greatly impacted and shaped society to what it is today. Specifically health
care, social issues, and the market place. All these things will immensely effect upcoming
generations' lives.
Who are Baby Boomers?
Baby boomers are adults born in 1946–1964, and the largest demographic in America with around
76 million. They are the children born to parents who served in WWII. After WWII the increase in
wages spurred the belief that they could afford many children. When in reality they could at the
time, but not for long. Now, many boomers will be lower class because of mortgage debt and health
care costs. Boomers are reaching their retirement age soon meaning they will depend heavily on the
government ... Show more content on Helpwriting.net ...
In 2009 one in three adults were unmarried. This impact their view on marriage a lot. They grew up
in a time when conservatives were becoming more tolerant. Boomers and their family are becoming
less likely to be a part of religious institutions. Boomers are responsible for being the most lenient
for gay and POC equality and women's rights. Without Boomers many laws that protest POC, gays,
and women would not exist. Boomers daily life include exercising at the gym and adult adventure
programs. They are also the main market for plays and concerts. Their influence has shaped
mainstream music to where it is today. The Baby Boomers reached their retirement age in 2011.
Boomers plan to move to southern and western cities. Many Boomers wish to own a second home
for their second home for their personal retirement after paying off their first house. Climate, cost,
and health care are the most important aspects for moving Boomers. Boomers are the highest
earners in The United States. This contributes to 77% of wealth in America.
Summary

The Gap Between Generation Y And The Baby Boomer Generation
This paper reviews an article written by Elza Venter from the Department of Psychology of
Education at the University of South Africa. The article is titled "Bridging the communication gap
between Generation Y and the Baby Boomer generation.
The purpose of this research was to answer one key research question: "How can the generational
communication gap between the Baby Boomer generation and Generation Y be closed in order to
allow them to have meaningful interpersonal communication?"
According to Venter (2016), meaningful communication between the Baby boomer generation and
Generation Y is important because these generations have connected channels of communication
and can bring meaning to each other's lives. "Meaningful communication ... Show more content on
Helpwriting.net ...
On the contrary, Baby Boomers value face–to–face communication. Baby Boomers are "digital
immigrants" who grew up without technology. They had to migrate to using technology. According
to Prensky cited in Venter (2016), "members of the Baby Boomer generation had to learn the digital
language in order to communicate with the digital natives. Some members still experience difficulty
in maintaining their digital immigrant accent (p.3). Baby Boomers prefer face–to–face
communication because of the presence of body language and non–verbal cues which are important
to them (Walmsley cited in Venter, 2016, p.4).Therefore, members of the Baby Boomer generation
will only resort to computer–mediated communication if the context does not allow for face–to–face
communication. For example, "the Baby Boomer generation will send emails or phone another
person if they cannot walk or drive to that person, they rarely resort to only instant messaging to fill
their interpersonal communication" (Venter, 2016, p. 2). Members of the Baby Boomer generation
do not appreciate technological skills of Generation Y because they prefer learning in a step–by–
step process instead of multitasking. (Prensky cited in Venter, 2016, p.4).
The research was conducted as a literature review using the cues–filtered–out approach and the
social presence theory (Venter, 2016, p.2). "The

The Baby Boomers Generation and Their Characteristics
Work centered, independent, goal–oriented, and competitive, these are just a few characteristics of
Baby Boomers (cite). While it is often times easy to lump a group of people into one category and
assume similarities, it is important to recognize that differences within each generation do exist. Not
only are the differences important from a general standpoint, but they also play a role in
consumption behavior. By analyzing two individuals from the Baby Boomer generation, those born
between 1946 and 1964, a clearer understanding of these differences and similarities can be
obtained (cite).
The overall goal of the interview is to address similarities and differences between two people of the
same generation. With that being said, the questions asked were mainly focused on how each person
viewed themselves in context to their generation. Each question will be presented and discussed,
comparing and contrasting the answers given. This organization will foster a clearer outlook on how
similar or different the respondent's answers are.
Before discussing the questions and answers, a demographic comparison of both interviewees is
necessary. This will help display some variables and controls when comparing the differences and
similarities among the two people. Some similarities among the individuals include: gender, race,
education, location of residence, socioeconomic status, religion, and language. Both interviewees
are white females born and raised in southwestern North

Essay On Baby Boomers
Baby Boomers have been one of the most powerful forces in shaping the economic environment and
are the wealthiest generation in the United States (Kotler and Armstrong, 2015). "In their early
years, "Leading Edge" Boomers enjoyed economic prosperity, and their resulting financial power in
their prime years drove rising trends in everything. However, the recessionary years of the early
1970's also added cautionary realities to their youthful consumption and employment dreams"
("America's Oldest Boomers", n.d.). Baby boomers control approximately 70% of the disposable
income in the United States, therefore, they are known as being one of the most influential financial
forces in the marketplace ("Baby Boomers Report", 2015). As they reach their ... Show more
content on Helpwriting.net ...
A few of the most common occupations for baby boomers include, but are not limited to, office
clerks and administrative support services, accounting and bookkeeping, sales management/business
management/middle management, manual labor and construction workers, law enforcement,
elementary school teachers and nurses ("Selected Post", n.d.). Women were typically the ones found
working clerical jobs because of the financial stability and convenient work schedule that these jobs
provided ("Selected Post", n.d.). Throughout the baby boomer generation, many of the college
graduates pursued careers in bookkeeping and accounting, as well as in middle management, sales,
and business ("Selected Post", n.d.). For those who didn't receive a college education, manual labor
and construction jobs were popular due to the fact that workers could start without having an
education and could easily learn the required skills while on the job ("Selected Post", n.d.). Law
enforcement was yet another common career path chosen by baby boomers because they wanted to
make a difference in their

Essay about Baby Boomers Are Jealous
Baby Boomers are Jealous
Generation X'ers have been described as "fanatically independent individuals pathologically
ambivalent about the future, and brimming with unsatisfied longings for permanence, for love, and
for material possessions."
(Lauren, p.64) This less–than–flattering description of our generation has since been expanded by
the media to the point that myself and my peers are described as a bunch of apathetic slackers
unconcerned with family values, godless cynics resentful of the preceding generations.
Since Douglas Coupland's Book Generation X came out in 1991, many things have been said about
the twentysomethings. Labeled by Coupland and the media as Generation X. Although the name has
stuck, ... Show more content on Helpwriting.net ...
John P. Robinson recently supervised a telephone survey and concluded that 57 percent of 18– to
29–year–olds said that having a neat and clean house was "very important" to them
(Carnoy, p. 80).
When compared to the Baby boomers, only 48 percent of the 30– to 49–year–olds felt the same way
(Carnoy, p.80)
Examples proving that Generation X is not a bunch of 'slackers' are prevalent all through our society
today. Swing, Might, Paper, Curio, and myriad other magazines are all published by X'ers, for X'ers.
T.A.G. formally known as 'The Alternative Group' is after representation. " For too long our
needs
(Generation X) have gone ignored in our local, state, and national governments.
In truth, we hope to be a grassroots lobbying force for our age group." (TAG,
Objectives) Adam Werbach (23) is breathing new life into the Sierra club,
America's oldest, largest, and most middle aged environmental group. Thousands of X'ers are
popping up all over the place, taking the reins of society and quietly changing America.
"Young People are less commited to their jobs now. My father started working for AT&T
as soon as he graduated from college and he just retired last year, at 55, I don't know anyone my age
who is likely to have the same situation. These days, three or four years is the longest

Baby Boomers Argumentative Analysis
While they will increasingly care more about how they live than how they look, women now ages
37 through 57 will likely continue to consume apparel with gusto, fortified by their having the most
disposable income of any U.S. generation ever and assets that already account for roughly half of
Americans' wealth, marketing sources projected. Too, generation expert Ken Dychtwald has
calculated Boomers currently ages 40 through 59 will inherit more than $ 10 trillion, further
boosting the spending clout of the cohort with the most economic power in the U.S. Roughly 25
percent of Boomers, or 20 million of the generation's 80 million members, are expected to possess
what life–stage expert Geoff Meredith terms an "age accepting" mentality by 2008. This is
anticipated to spur the rise of more realistic marketing images aimed at the generation, which
continues to be overlooked in fashion ad campaigns that cater mostly to young shoppers. Indeed, he
observed, "Baby Boomers look at today's ads and say 'That's not me."' ... Show more content on
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Evidence of such changing attitudes is already surfacing, he said, in the continued appeal of actors
such as Harrison Ford and Sylvester Stallone, cast as action heroes much as they had been 20 years
ago, and in the enduring fashion influence of actresses such as Diane Keaton and Candice Bergen.
"Diane Keaton is a [Boomer] cohort icon and will influence fashion forever," Meredith added.
Marketing executives such as Jill Glover, president of Glover Group, whose clients include Eileen
Fisher –– a brand that features multigenerational models in its ads –– anticipate the rise of realistic
ad imagery that will be more reflective of how Boomers will reshape the way people experience
mature life

Gen Y And Baby Boomer Generational And Group Dynamics At...
When looking at what makes a company successful, one main contributor is a solid organizational
culture. Organizational culture is impacted by generational groups that differ in their communication
styles, beliefs, and values as well as a preference between working alone or as a member of a team.
This paper will compare and contrast the Gen Y and Baby Boomer generational groups in terms of
organizational culture and interpersonal and group dynamics at Pick 'n Save.
According to Reynolds, Campbell, & Greist (2008) Baby Boomers are considered those that were
born between the years of 1946 and 1964. They also consider Generation Y to be those that were
born between the years of 1982 and 2000. Generation Y is the offspring of Baby Boomers. These
two generations are very important to companies since in the next decade, Baby Boomers will be
retiring and Generation Yers will be entirely integrated into the global workplace (Reynolds,
Campbell, & Greist 2008).
Nicholson (2008) states that as about 80 million Baby Boomers retire, companies could face a major
"brain drain" as so many senior and skilled workers walk out the door. Companies have to start
thinking now about how they intend to fill the gabs left by retiring Baby Boomers. This leaves
companies having to come up with plans on how they want to transition their workforce, not only to
replace those that will be retiring, but to also make sure that their replacements are fully qualified
and can take their job over

Baby Boomer
"Baby Boomers ranked the highest when it comes to being a productive part of their organizations
(69% of respondents agree), "hardworking" (73% of respondents agree), a "team player" (56% of
respondents agree), and mentoring others (55%)" (Giang, 2013). In view of the aforementioned
citation, it delivers a perspicacious frame of reference into the purpose of this case assignment. A
case assignment that will be evaluating the aging workforce from a human resource (HR) mindset.
Along with a deliberation, of the increased worthiness baby boomers provide a company. When
said, company is acquiring contemporary employees with unique skills. In their efforts, for
compensating for the impending loss, they will have to endure upon the departure ... Show more
Quantitative data is based upon statistics, while qualitative reports contain anecdotal, or casual,
observations. By reviewing such information, you can quickly identify issues that are impacting
your business's productivity. You can then develop resolutions to increase the company's efficiency"
(Ciaran, n.d.). For the purpose of this study topic, it is my speculation that the HRM team should
capture very explicit details, besides merely numbers and statistics, concerning the members of an
organization. I suppose the best method of doing so, would be to exploit data discovered in a
qualitative report. As alluded to in the above–mentioned reference, this technique will gather
intricate details of an employee's trait, characteristics, habits, and any relevant information
pertaining to the value an employee supplies their perspective entities. Thereupon, in this case HRM
will be capable of precisely gathering pinpoint data. That management could utilize in determining
the added value, in this case those of the baby boomers, as has been described throughout this entire
case assignment. Therefore, in the upcoming final analysis of this assignment, a reflection of the
specifications of this paper will ensue in the following portion of this case

Baby Boomers
Outline
I. The Babyboomers in Sheer Numbers
a. Generation Explosion
i. The signicance of 1946 ii. Amazing Multiples
b. The Pharmaceutical Industry and the Boomers
i. Viagra ii. Celebrex
II. The Younger Baby Boomer
A. Beating the Boomer Rush
i. Boomer Demands and Soaring Prices ii. 77 Million to Retirement iii. Sport Utilities, Rock and
Roll, Mutual Funds, and Everything Else iv. The In's and Out's with Baby–Boomer Buying
B. Boomer Economics
v. Retail Stores and Party Stores are Having a Blast vi. Online Boomer Shopper vii. Cruiseline
Boomers
III. Baby Boomer's Retirement
A. 77 million will retire by 2010
i. Strain on nation's retirement system ii. Planning for retirement iii. After work iv. Long – term
care
IV. Long – Term Care
A. ... Show more content on Helpwriting.net ...
When boomer demand slams into the market place, prices soar (until the fad passes). Nothing stops
the baby–boomer. There is somewhat of a bright side to all the spending and boomer traffic. Being
just a few steps ahead of the boomer can make an individual very well off if you know which way
they are headed. Boomers have always acted this way. Still the largest generation in the United
States has been shifting markets ever since the diaper and baby food industries in the late 1940's
(Geoffery 59–64). Construction of elementary facilities exploded for municipal budgets—Los
Angeles was spending $1 million a week on new schools in the mid–1960's (Geoffery 59–64). After
that happened, the boomer moved on abandoning a huge amount of those facilities. When younger
boomers wanted cars, the Mustang and Camaro were considered a phenomenon and as the boomer
herd passed so did the sales. Suburban homes in beautiful areas were next since boomers were doing
the family thing. Prices on suburban homes exploded in the 80's and as usual; when the boomer left,
so did the sales. Baby–boomers have dominated American culture for nearly five decades. Likened
by demographers to a pig moving through a python, boomers account for one

Baby Boomers Research Paper
Baby Boomers Shopping: Shopping for the Baby Boomers would have been somewhat limited. The
traditional Macy's experience would be about as dynamic as a Baby Boomer could get in terms of
choices. If the local Sears didn't have what they needed, they'd have to go to a specialty store and
take the number from the catalog, and if they were lucky, get the correct item ordered in about 4 – 6
weeks! Telephones: While the Baby Boomers are/were way more advanced than a carrier pigeon,
they still had the rotary phone which is still underwhelming. If you placed a call to someone and the
line was busy that was it, call back later. No call waiting, no call forwarding, and no voice mail.
This would be considered the "meat & potatoes" phone technology. ... Show more content on
Helpwriting.net ...
America was a big manufacturer then, so there were many factory jobs to be had in that generation.
Many women were stay–at–home mothers who raised the children while the fathers went of to
work. The work place was not as diverse culturally, sexually, or racially. Generation X Shopping:
Shopping for the Generation X started with the trip to the mall. If your local department store didn't
have "the cool stuff", you'd have to take a trip to the mall where there are more options for the Gen
X'er. Later the rise of E–commerce came into play, so now Generation X members are seasoned
enough to know where to physically find the goods they need, but also know where to find a good
deal on–line. Telephones: The Generation X folks had some experience with the rotary phone, but
also saw the rise of the extended phone cord, and even push–button–dialing! Answering machines
came onto the scene, with their analogue tapes, and were the thing to have until call waiting. Job
Market: The job market for the Generation X folks started to slow, with a little bit of foreign trading
starting in addition to a more diverse workforce. For the most part jobs were plentiful, but steadily
starting to decline. There is/was more diversity both racially and sexually, and many laws began to
be put into place for equality in the

The Influence Of The Baby Boomer Generation
The baby boomer generation is getting older, according to most statistics the people born between
1946–1965 are considered baby boomers. These feisty adults are now in their 50's to 70's and
learned about sex from the old fashion way. Many grew up on the farm learning from watching
animals, or some may have learned from war time experiences. Most have been in long
relationships with the same sex partner for many year, these partners may now be becoming either
unable to have sex or dying. When a person comes back on the market from being in a long
relationship, they may have forgot a lot about the dangers of sexually encounters. Studies show that
"since 2007, incidence of syphilis among seniors is up by 52 percent, with chlamydia up 32
percent." (Weiss, Robert). Wiess also points out that the sexual content that was taught during the
baby boomers generation taught more about hygiene and not about disease prevention. Most men
learned about condoms in the military, and where thought that it was for use in foreign ports and for
the red–light district only. An international design consultancy called IDEO, has developed a public
service campaign to help get the word out to people in baby boomer age group. Most are pretty
tongue in cheek type of ads, that tend to get the message across without being vulgar or offensive. It
is centered around getting the usage of condoms up in this age group to prevent sexually transmitted
disease or STD's. This high–risk age group is not as

Baby Boomer Culture
Bristow offers a cultural analysis of Baby Boomer mass media cultural scripts. This British study
identifies an emerging conflict model between Baby Boomer generation cohorts and subsequent age
segments. An analysis of media materials from 1986 to 2011 categorizes the cultural scripting
associated with Baby Boomers during the period. It notes the recent change towards negative
scripting characterizing the Baby Boom as a problem. It concludes that the overt conflict orientation
of cultural scripts like "Boomergeddon" are politically motivated devices, and ambiguously
generalized. Orrenius, P. M., & Zavodny, M. (2012). THE ECONOMIC CONSEQUENCES OF
AMNESTY FOR UNAUTHORIZED IMMIGRANTS. Cato Journal, 32(1), 85–106. Retrieved from
http://proxy–wcupa.klnpa.org/login?url=http://search.proquest.com.proxy– ... Show more content
on Helpwriting.net ...
Data is cited showing that, in an aging population, individuals rely on state support in their
retirement years. Suggested policies include financial literacy programs, delayed retirement,
automated personal saving, and financial advisory reform. Nishiyama et al. (2014) proposes that a
key problem regarding personal savings, assets, and retirement are the very state funded programs
designed to help retirees. The research concludes that median income levels among the Boomer
generation will not be able to support it's level of "consumption based on it's own assets"
(Nishiyama et al. p. 65) in the retirement years. In conclusion, this study asserts that the financial
education and reflexive retirement delay components provide the most broad and effective measures
to mitigate budget shortfalls in an aging

Leadership Style And Behavior Among Baby Boomers,...
LEADERSHIP STYLE AND BEHAVIOR AMONG BABY BOOMERS, GENERATION X AND
GENERATION Y
By Nortini I
Table of Contents Page
Introduction 2
1.0 Work Behavior Characteristic between Baby boomers, Generation X and Generation Y
1.1 Baby Boomers 3
1.2 Generation X 4
1.3 Generation Y 5
2.0 The Challenge
2.1 Characteristics of each generation 6
2.2 Perception of other generations 7
3.0 Leadership Styles for Different Generational Groups 9
4.0 Recommendation 11
Conclusion 13
References 14
ABSTRACT
Generation Y (born 1981 and 2000) is young worker, Generation X (born 1965–1980) is middle
generation and Baby Boomers (Born 1946–1964) is older employers. ... Show more content on
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The Baby Boomers rarely complain about their work load or other members of staff.
Baby boomers tend to be more diligent on the job and prefer a more stable working environment
(Loomis, 2000). The Baby boomers tend to work hard and are generally loyal to their employer.
Baby boomers are willing and expecting to work with others. In term of leadership style, Baby
boomers accept the chain of command. In addition, they expect their managers to give direction and
to lead them towards organizational goals. They prefer teamwork directed by leaders in positional
authority, and a task–oriented leadership style. Baby boomers are however, not highly
technologically savvy, nor do they generally like change ( Raths, 1999).

1.2 Generation X
Born between 1965 and 1980, Generation X has strong ties to the Baby Boomers, but grew up in
more prosperous times. As children, this generation was busy playing outside with their friends –
home was a place for dinner and sleep. They share a sense of respect and duty similar to their older
counterparts, and also prefer to keep home and work separate. However, they are more comfortable
using technology even though their lack of formative education in IT means that most are self–
taught or have developed their skills in the workplace. They had a colour TV at home, and probably
more than one. They can be known as, "techno–immigrants‟. When researching projects and ideas,
they dig deep and are thorough in

The Impact Of Baby Boomers On Long-Term Care System
The challenges and impact of Baby Boomers on long–term care systems are going to modify the
manner in which traditional health care, patient access, financial payments and treatment are
delivered. Baby Boomers will have an extensive amount of care maintenance needs involving
various rehabilitation conditions, acute and chronic illnesses, which will require a significant
amount of thoroughly trained gerontologists, skilled nurses, nurse practitioners, social workers,
community advocates, and family involvement. This article explores options sought to reduce the
costs to society and Baby Boomers as innovative savings, tax credit options, and other alternative
long–term care financing choices lessening the impact on the long–term care system. ... Show more
With home care becoming the next wave of long–term care services that will help keep Baby
Boomers out of institutional programs and skilled nursing facilities, it will require a supplemental
add–on support for family members or the at home caregiver as respite care and compensation for
this care will have to be financially addressed. Adult day services provide the aging adult with
physical exercise, social activities, and cognitive engagement. The Baby Boomers independence and
acknowledgment of traditional long–term care institutions will bring change to the style and type of
adult day care activities offered, as they are more engaged with technology, and at keeping
themselves as active as

Booming Effect : The Baby Boomer Generation Essay
Booming Effect: The Baby Boomer Generation The ending of World War II led to one of the most
influential generations today. Young males upon returning to the United States, Canada, and
Australia following tours of duty overseas during World War II began families. This brought about a
significant number of new children into the world. "In 1946, the first year of the Baby Boom, new
births in the U.S. skyrocketed to 3.47 million births" (Rosenburg). This led to many events such as
an increase in housing and the development of the suburb, consumerism multiplying, health care
system, issues and a more recent topic: retirement. Men and women had to postpone any ideas for
having a family because of the prolonged era of the Great Depression and World War II. In 1945,
when World War II ended, the men came home, and they could finally resume their wishes to start a
family. Almost exactly nine months after World War II ended, Historian Landon Jones said, "A cry
of the baby was heard across the land" ("Baby"). By the end of the Baby Boom, children made up
almost 40 percent of the nation's population ("Baby"). This many children will have an impact on
society no matter what. After the literal baby boom, families started moving start the suburb boom
as well. The Baby Boom was a great way for developers to start up a business and buy land to make
modest homes. This led to developers such as William Levitt becoming the most

Baby Boomer 's Goals And Goals
After World War II, between the years of 1946 and 1964, there was a surge of birth. After that period
and the influx of children being brought into the world, the world was severely affected by these
dubbed "baby boomers". Baby Boomers, in a sense, were consider part of the growing middle class
we know today. What were these baby boomer's goals and aspirations? What were their values?
What actions did they take to make sure they had a good life for themselves and their families?
Were their decisions based in politics? Some would say that these baby boomer's goals and actions
contributed to the success of America's middle class. Others would argue that their actions caused
our middle class to decline. Maybe it is in the middle of the spectrum? The goals and actions of our
"Baby Boomer" generation contributed to the decline of America's current middle class. Today's
American Middle Class is made up of some baby boomers, generations X and Y and millennials.
The middle class was severely impacted by the decisions of Baby Boomers. Today, the American
Middle Class is said to be declining. Some that are part of the middle class feel that because of
economic and financial turmoil, the class as a whole is failing; more and more people today and
dropping out of the middle class and identifying as lower class or upper class. Others believe that
because of the generation known as Baby Boomers, contributed to the decline of the middle class
because of the Boomer's financial, political

Baby Boomers And Baby Boomers
Baby boomers and millennials, are they oil & water or two peas in a pod? There have been large
shifts in society and culture between when the baby boomers were born (1946–1964) and when the
millennials were born (1981–1996). There are many factors that have influenced and molded each
of these two generations such as technology, trends, debt and economy. Who exactly are millennials
and baby boomers? What I know emphatically is that they both have strong opinions of one another.
The Baby Boomers were promised the American Dream; they worked hard and are perceived as
greedy and ambitious. Baby Boomers are "Perhaps the most influential generation in history, this
"flower power" generation is known for their pivotal roles in the civil ... Show more content on
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"Only 24% of Baby Boomers are confident they will have enough savings to last throughout
retirement, down from 36% in 2012." (Frankel) This is the reason more Baby Boomers are working
longer before retiring. At the same time the Millennials were growing up through the recession,
acquired student loan debt and were entering a very competitive job market. Robin Lewis captured
this reality through this quote. "This is a generation that is bigger than the boomers in population,
but their wallets are smaller, and they are more into the style of life than the stuff of life." This backs
up a study conducted by Bank of America Merrill Lynch that shows "A whopping 82% of
millennials are investing in a retirement savings account and 75% of the baby boom generation does
so." (Abrams) The main reason for this pattern is the Millennials are investing in retirement
accounts at work many of which have matching programs and Baby Boomers are skitish of the
market and losing more of thier retirement. If there is one place these generations are struggling is
working together. Baby Boomers are extremely hardworking, competitive and workaholics, working
50+ hours a week. They made sacrifices to achieve professional accomplishments and further their
careers. At work Millenials have a sense of empowerment, are ambitious and feel somewhat
entitled, after all that is how they grew up. They are

The Baby Boomers Generation
There are many challenges facing managers and leaders in current workforce. The variety of
cultures, races and generations in today's environment is making work harder. "Managing will also
get even more difficult because of globalization, multi–generational workforce, dependency on
technology, unethical behaviors and practices." (Kaifi,2013,pg.217). In this paper I will talk about
the three generations that we have had over the past sixty years – the Baby Boomer Generation,
Generation X and the current Generation Y, known as Millennials. This rich mix of generations in
the workforce can be attributed primarily to labor shortages experienced in many industries and the
rising average age of retirement.
First, let us talk about Baby Boomers. It is not unusual for Baby Boomers (born between 1946 and
1964) like to be in control. Moreover, it is understandable why because they have years of
experience. Baby Boomers attempt to develop a spirit of friendship with team members whose on–
the–job experience is very small. Members of the Baby Boom Generation tend to have a strong
work ethic, good communication skills, and emotional maturity. "The Baby Boomers are also one of
the most educated generations."(Colquitt, Lepine, &Wesson,2011,p.85) Boomers continue to hold
most of the power and control. Trained as thinkers, they will continue to have surprising influence
on the workplace for at least another two decades and this is why it is important to balance their
input by clearly

Youth Generation: The Baby Boomers
For my assignment this week I am writing about China and India trends and how they are copying
the Western–style for the past several decades. In this paper I will talk about the United States
economy and how it has overcome several hardships of the past. I will talk some about the youth
and their generation of China and India and how they are affecting the economy in their homeland.
Last but not least I will discuss the trend that the United States is setting on these countries through
their younger generation.
My assignment will cover the up and coming marketing strategies that will be used and aimed
towards the new younger oriented consumer markets. These marketing techniques that are being
used in China and India are formatted to the styles in which the United States have been using to
offer the younger generation of consumer for the past sixty years. "Consumer economy refers to the
concept that evaluates an assortment of adjusts in recent consumption stages as well as the alteration
taken place in capital, demography and society over a period of time", White, S., 2012. This allows
us to see the whole picture of variables and the social activities that are present in the consumer
economy.
The American budget is one of the largest budgets in the world. The United States budget level has
an elevated output and the leading buying power equivalence. Appropriate strategies assumed by the
government could not affect the market even during the era of the recession in the

Baby Boomer Generation Thesis
What if i were to ask you a question? What makes you capable to think about your answer? What do
you think makes you capable of reading this paper? Do you remember learning skills you still use
today like learning to talk or walk even think? What if i were to ask you to recall your favorite
memory of your happiest or saddest day would you remember it clearly? Clearly your brain is at
work in all these examples but how does your brain understand this jumble of words in this paper? I
'll explain how that works and how the brain of a certain generation can affect everything even the
economy
The baby boomer generation can put a strain on everything from money to the healthcare industry.
Who are the baby boomer generation that 's a real ... Show more content on Helpwriting.net ...
also by 2030 approximately 14 million will have diabetes according to aha.org on the baby boomers
and health care predictions. Other health conditions would be one out of three will be obese of the
baby boomers generation and a lot will have arthritis that the will have to live with all of this
requires lifelong medical care and treatment. All these health issues will end up costing insurance
companies millions and the government million for those who are covered by medicare or any other
form of government insurance. all of these will impact medical resources highly next will be the
advantages to the healthcare industry would be more profit that could most likely be put into
research for incurable disease. More doctors needed creating new jobs all of these would be ups for
the healthcare industry. Not only will the healthcare system be affected, retiring baby boomers will
also take a big dent out of social security. first off as all these people get older what do most people
do retire. Well as they retire they start to use up what money. The last 5 Trustees Reports have
indicated that Social Security 's Old–Age, Survivors, and Disability Insurance (OASDI) Trust Fund
reserves would become depleted between 2033 and 2037 You say it won 't work for generation x the
baby boomer will most likely be the last generation to have social security as the pot is already
drying up and the government is already trying to solve the question of what happens when it

Marketing For The Silent Generation, Baby Boomers, And...
Marketing for the Silent Generation, Baby Boomers, and Female Harley Davidson riders
Today's marketer must take into consideration many generational differences when considering a
marketing strategy for a product. Most products are intended for a massive audience, requiring the
marketer to utilize an integrated marketing scheme to encompass all generations. Specialized
products, being marketed to a specific sector, also have a unique opportunity to market directly to a
target audience. Being aware of the differences in marketing to mass audiences and the targeting of
specific groups, is a valuable arrow in the quiver of a marketer. Comparing the differences in the
older generations gives the marketer an insight into how to mass market, while targeting the groups
as a whole. There is also an interesting opportunity for the marketer to target a very specific group
for specialized products. While the job of the marketer remains the same, the methodology must be
different to reach the intended audiences.
The Silent Generation
The silent generation consists of those born between 1928 and 1945. This group grew up during the
Great Depression and World War II. These two major facts helped to shape the attitudes and habits
of the generation. This sector of the population encompasses approximately fifty–five million
consumers, the majority being retirees with great amounts of savings. Due to the fact they grew up
during The Great Depression, has led to a very

Role Of The Baby Boomers Generation Through Time
The "pig in the python" describes the role of the baby boomers generation through time. As the baby
boomers creep towards retirement age, a problem comes in being able to provide retirement services
for a large population from a comparatively smaller population of workers. The baby boomers were
a generation that defined America, contributing much to it's growth but in return created plenty of
problems that we will deal with for years to come. Baby boomers grew up in a generation that had
high hopes for the future of their country. More people mean't more education, higher levels of
income and thus more buying and spending than any previous generations in history. It was in itself,
a generational movement of people who believed they were ... Show more content on
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This effect may last for generations past the baby boomers, as social security benefits rely on taxes,
and the large amount of baby boomers have more ability than anyone to deplete these resources for
future generations. Improvements in medicine will surely increase how long the average person
lives, and it will take an increasing amount of money to anticipate these changes. At the same time,
the older a person lives, the more risk they are to needing assistance from other publicly funded
services such as caretakers, and also to provide them with the medicine they need to get by. The
financial collapse is a very complex issue rooted in multiple causes, making it hard to put into a
single sentence. However at it's core the reason for the collapse is that many investors and banks
tried to get rich by taking on assumptions about the housing market and taking on huge risks that
they didn't realize the full extent of. The beginning of the crisis is rooted in banks giving out
subprime loans to people who would have not otherwise been given these loans. The banks assumed
that these loans could be bundled and the numbers proved that they were safe investments, because
enough people would pay their loans back. Another assumption that people held was that, because
the housing market had a history of continual rise, that history would repeat itself and the value of
housing would always rise. The Efficient–Market hypothesis seemed to claim that economic
bubbles are not

Generational Differences Between Baby Boomers and...
Generational Differences Between Baby Boomers and Millennials and The Impacts on HR
Kimberly Senkler
September 14, 2010
Human Resource Management BA 421 KP Normally we tend to think of diversity in relation to age,
race, gender and religion. These days there is more focus being given to diversity in the form of
generational differences.
While the other factors in diversity (age, race, gender and religion) tend to lead to legal issues,
generational diversity is generally more of a performance issue. Generations can be loosely defined
as bodies of individuals born and living at about the same time. "Each generation is molded by
distinctive experiences during their critical developmental periods" (Twenge, 2008). The ... Show
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Millennials tend to be technologically advanced and eager to learn. They also value social
responsibility and team–work. They are often seen as impatient and quick to express opinions
without having all of the data. Millennials are quick to jump–ship if they do not feel if they are
progressing fast enough, often at speeds that might be seen as unreasonable. Dayan (2005) says that
about 5.6 million Millennials are about to enter the employment market. Millennials are said to be
the most challenging generation for employers. Attracting Boomers and Millennials "The number of
employees over the age of 55 has increased by 30 percent; however, the number of 25– to 54–year–
olds has only increased by 1 percent" (Claire, 2009). In 2008 the eldest of the 77 million baby–
boomers turned 62. Estimates are that by the end of the decade about 40 percent of the work force
will be eligible to retire. As people begin to reach the age of retirement there may be not be enough
new employees to fill the gap (Clare, 2009). Companies need to find ways to attract Boomers and
Millennials. Companies that want to attract Boomers and Millennials need to be creative in their
culture, HR policies and work environments. According to the U.S. Census Bureau the number of
people 65 and older will possibly double by the year 2030. According to Yager (2008) forecasts are
showing that the United States could reach a labor shortage by 2030. As

How Do Baby Boomers Affect Society
Baby boomers are making a huge impact on our society and here is an article of why. The name
baby boomers was given to the babies that are being born now, now being after the World War II.
Right now there has been approximately 3.7 million babies born this year. The question still
remains. Why are so many people having babies? Many believe that by having children their life
will return to normalcy. For others it is a way to outnumber the amount of communists, so
communism would not spread. Many people during World War II and the Great Depression decided
to hold off on marriage and having children because there was a lot of insecurity around the world.
Now that the war and depression are over they feel comfortable having children. Most baby
boomers are growing up in the suburbs, so they grow up knowing many other children around the
same age. The G.I. Bill that was passed a few years ago reduced the cost of living for soldiers who
returned home. The children in these homes knew each other because when you live in the suburbs
your mother gets together with other women during the day. This occurs once these women got
everything done they needed to for the day. ... Show more content on Helpwriting.net ...
When these kids are growing up and becoming teenagers they are very worried about their
appearance. Children are more worried about their appearance and reputation then their school
work. Girls being worried if their chest is big enough and if their towels were trendy enough. Men
are worried about if they are in style or not. With all of this self consciousness many kids do not
know how they are expected to act in

Aging Baby Boomer Consumer Behavior
Consumer Behavior:
Aging Baby Boomers are the biggest spenders because they are the wealthiest and most educated
with a large portion of disposable income (Business Insider, 2015). Boomers are seen as
"workaholic" and as retirement comes around many individuals are taking active retirement which
allows them to continue working and make additional money (Williams and Page, 2010). Baby
Boomers are price conscious, but are more focused on receiving a product that best suits them.
When they find a brand or style that they like, they continue to purchase that item (Williams and
Page, 2010).
Retailers and designers often find a specific target group to appeal to, and four out of five retailers
attribute 50% of their sales to Baby Boomers (Business ... Show more content on Helpwriting.net ...
Events such as the Civil Rights Movement, the Sexual Revolution, several wars, and space travel
shaped the way the generation thought about the world and the rights that human beings deserved
(WMFC, n.d.). Social issues that were important to the Boomers as they matured into young adults
were civil rights and social justice, free speech, and sexual freedom. The Free Speech Movement
which began in 1964, a time when many Baby Boomers would be attending college, was fueled by
college aged individuals and involved students protesting on campus for the right to free speech and
academic freedom (California Digital Library,

Stereotypes And Perceptions Of Baby Boomers In The United...
In 1946, a surge in births began. The increase in birth rate continued until 1964. "By then, there
were 76.4 million "baby boomers" in the United States. They made up almost 40 percent of the
nation's population" (History, 2014). Baby boomers have unique needs, perceptions, and attitudes
requiring a tailored promotional message. The baby boomers are now ages 50–68 and still comprise
a large segment of the population. The baby boomers also have disposable income to spend making
them prime targets for marketers.
Consumer Needs, Perceptions, and Attitudes
Baby boomers enjoy getting the most out of life. They take their disposable income and spend it on
the things that make them happy. "Often preferring to spend on today's lifestyle rather ... Show more
This group of people is viewed as vulnerable, old, lonely, and poor. Ingrained in the culture these
perceptions are false and are causing marketers to miss out on an abundant target group. "Why are
perceptions so far off? Why have we failed to set the record straight? Why does our advertising
continue to show old people as ancient, twisted, limping people in wheelchairs with canes, wrinkled
and covered with gray hair, or no hair at all? Is this why marketers have ignored the emerging
mature markets? There is an obvious marketing opportunity here for us" (Leventhal, 1997). An
effective marketing communication message to baby boomers explains how the product meets their
needs. Baby boomers are not interested in the latest fashions or technology. They are not appealed to
something because it shiny and new. Baby boomers need time to make a purchase decision. A
mature consumer needs facts and data to convince them of a purchase. Flashy gimmicks and peer
pressure may work on younger generations, but baby boomers are not sold with these tactics.
Examples
There are some examples of marketing communication messages geared towards baby boomers. In
the 2010 Super Bowl, Dove launched its first campaign targeted to older men. The Dove
advertisement states, "be comfortable in your own skin" (Wong, 2010). The advertisement shows
men rapidly going through the steps of life and encourages now that they have

Welcome To The World, Millennials! Following The Baby Boomer
Welcome to the world, Millennials! Following the Baby Boomer generation, they are characterized
by a welcome into a world with technological advances. "They are the Millennials. Different from
any previous generation, distinctive in thought, perceptive, and powerful." (Howe)
The word millennial is used to describe this generation of people because of it's original meaning. A
millennial is a period of one thousand years or an anniversary marking one thousand years. Either
way, just remember it has to do with the number 1,000. Millennial is also defined as a person
reaching young adulthood in the early 21st century. "The term millennial, referring to the generation
entering adulthood around the turn of the 21st century, has been around ... Show more content on
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Although technology existed years before this generation, millennials were able to experience life
completely altered as a result of different technological discoveries. As a result of technology
becoming so popular in the late 80s, but mainly the early 90s, many hands–on activities were
quickly fading away as this generation began allowing technology to simplify difficult tasks.
There are two sides to every argument, and when it comes to technology's impact on the millennial
generation, there is compelling evidence on the positive and negative attributes. For example, on the
positive side the people looking in on the situation believe that technology is allowing this
generation to remain connected. The word connected can have various meanings but the positive
side of the argument touches on how technology has enabled millennials to stay connected with
family members and the people they care about. "Studies show the average Millennial spends 18
hours per day using any type of digital media" (Zachos 1). This fact is not one that is looked down
upon because of what was previously mentioned. This being is the idea that technology allows
generations to stay connected through the use of apps such as Facebook or even Snapchat. Not

Baby Boomer Generation Essay
Baby Boomers are the most powerful demographic group in history. Businesses thrives or fails
based on their ability to keep pace with the likes and dislikes of this economic powerhouse known
as the baby boomers. At 76 million strong, boomers have the influence to rule the marketplace and
make sure they keep a place set just for them as the largest generation. Due to its large size, the
Baby Boom generation has had a significant impact on society, business, and the economy. The
impact of the generation has been felt in all areas of consumer spending, from increased sales of
baby products when they were young; to rising demand for houses as they set up their own
households; to growth in retirement savings vehicles as they prepare for ... Show more content on
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Many people in the "baby boomer" generation are staying active as they age. By either jogging,
swimming or becoming part of a sports team. They strive to remain youthful and mentally young
and view retirement as an active period of their life. Theirinterest in health , fitness, looking young
and attractive and longevity is quite phenomenal. They can expect to live longer due to medical
advances however stress and burnout could impact on this expectation of longevity. They are well
educated, thirsty for information interested in travel and will want to stay involved in the political
processes. In addition they are optimistic, forward thinking and undoubtedly redefine old age. As
the oldest of the nation's 75 million baby boomers approach the age of 60, a Pew Research Center
survey finds many are looking ahead to their own retirement while balancing a full plate of family
responsibilities either raising children or providing financial and other forms of support to adult
children.
Baby boomers provide an outstanding overview of this market. To date, baby boomers have the
highest median household incomes in the U.S. Baby boomers may have been best known for
hippies, flower children and other counter–cultural types, but like other generations of the past baby
boomers have strong passions for personal and social improvement. The baby boomers were the
first generation of children and teenagers with significant spending power, and that

Pros And Cons Of Baby Boomers
The group of people who are referred to as the baby boomers, are people who were born in the
recent years following World War II. This boom in the population took place form 1946 until 1964
when the birth rate finally tapered off. By 1964 there were 76.4 million "baby boomers" in the
United States which made up almost forty percent of the nation population at the time (Baby
Boomers). Baby Boomers make up about 30 percent of the workforce today. Due to the proximity of
their ages this means they will all be retiring around the same time. This causes a major issue for
organizations: how will they transfer the knowledge base and skill set of their retiring employees,
the Baby Boomers, without the loss of production and efficiency? This question needs to be
answered and for these organizations, this means coming up with a plan in order to transfer the ...
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This type of one on one training would be the best way to minimize loss of production and to
maintain efficiency. Due to the one on one nature of the mentor solution, the new employees would
be able to get a full picture of the position through their opportunity to ask important clarifying
questions. In this way, the mentor program is individualized to the employee. They are able to learn
the job at their own pace, and manner. However, the biggest con to this plan is the cost. This plans
makes the organization increase their number of employees therefore they would be losing money
through payroll. Another downside is the time consuming nature of this solution. Due to the
individualization of the plan it takes a lot of time, which costs the company money. This plan would
take months to execute effectively, and because the new employees would be learning on the job,
there would also be a risk of error in their daily

Generational Differences Between Baby Boomers And Millennials
Today, the workforce is made up of many different generations, which is affecting and effectively
changing the workplace culture as a whole. The major generational differences between millennials
and baby boomers can be either positive or negative depending on whom you ask. Boomers may
categorize millennials as lazy and entitled, while millennials may call themselves innovative. No
matter what they call themselves or each other, they all have to work together now as simply as that.
This topic has sparked a lot of discussion as to how it's best for each generation to act and deal with
their other generational coworkers.
Workplace culture is the way your company operates and the personality it possesses. A Forbes
article stated three ways to ... Show more content on Helpwriting.net ...
Companies need new strategies to utilize the strengths of each employee. Once boomers do retire
there will be a large void in the workforce since there is so many of them. This will create another
change in business culture because younger people will be needed to fill those spots.
All of these situations are becoming more and more common in the new workforce. In order for a
business to run smoothly all of the workers, managers and subordinates need to be able to find
common ground to accomplish the set tasks. There is no avoiding your coworkers so this is
inevitable.
I don't see the change of culture to stop anytime soon. I believe that people will continue to develop
new ideas to make things easier and faster. There are also more generations entering the workforce,
and while one may think that they are similar because they know technology they are all vastly
different. The old saying of "turning into your mother/father" may come true for the millennials as
they become older in the workforce. I can see there always being disagreements among different
generations because each thinks that their way is better. Still, people will obviously need to learn to
work together and adjust to different generational

Baby Boomers Book Report
The search for information on a vast generation known as "baby boomers," was quick and easy. The
History Channel, once again provided attractive information such as text and audio clips. Nine
months following the end of World War II, a new type of generation kicked off. Prior to this
generation the population increased linearly, but now it was growing at an exponential rate. This
large generation was praised for preventing recessions but may possibly cause problems in social
welfare in the future. The statistics and story on the generation of baby boomers is provided by both
the website and on page 807 of America: A Concise History. People were getting married younger,
and part of their civic duties was to repopulate like they were saving ... Show more content on
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"Baby boomers" made up approximately 40% of the U.S. population in 1964. Additionally, only 8%
of women choose not to have children compared to the 15% just 10 years prior. Lastly, the book
mentions a rise in children, but the website gives the number of a 20% increase in children between
the year 1946 and 1945. While unimportant, another interesting fact during that time period is that
Time magazine designated in 1966, that everyone under the age of 25 would be "Persons of the
Year. Lastly, the baby boomers held very different cultural values compared their parents. Many
think of the boomer generation as hippies and rebels. However, this generation was even more split
than their parent's generation. A larger percentage of the boomer generation was in favor of the
Vietnam War compared to their parents. This interesting fact is important because this is still evident
in today's society. Betty Friedan was the most interesting person found on the website. While
mentioned in America: A Concise History, her influence on the rebirth of the feminist movement
never dulls. In her book, "The Feminine Mystique," Friedan describes the difficulties of women in
the suburbs. She inspired women to desire for a more fulfilling

Baby Boomer Generation Research Paper
A Contemporary Issue of an Aging Baby Boomer Generation on Health Care
The baby boomer generation will have tremendous impacts on health care as they continue to age
and experience health issues. The impacts will show a significant financial difference in the very
near future than what the impacts look like today for all health care organizations across the country.
The baby boomer generation began between 1946 and 1964. Throughout the 18 year time span, over
76.4 million people were born. By 1964, this made up over 40 percent of the total US population.
Today, this generation is between 53 and 73 years old and by 2020 there will be one and five people
over the age of 65. As this time approaches and this generation becomes Medicare and ... Show
Depending on the illness and chronic conditions that the baby boomer generation will have, health
care costs will rise to receive these services. The top 5 chronic conditions are hypertension, high
cholesterol, diabetes, arthritis and obesity. It is the perception that gatekeeping reduces health care
costs in the United States and it is a very effective strategy that exists today in most organizations. A
dedicated primary care physician will take the time to spend with their patients to review their
concerns and go over their basic preliminary findings such as blood pressure, weigh and personal
issues as an attempt to build a relationship. Patients' satisfaction with and trust in their doctors will
remain high only if the public believes the trusts are acting on their behalf, rather than making
decisions in their own financial interests. In the United States, some of the harshest criticism of
gatekeeping has resulted from the public's perception that medical decision making was unduly
influenced by financial considerations (Forrest, 2003). Over 37 million baby boomers will
experience having to manage more than one chronic condition by 2030 resulting in an annual cost of
$13,000 annually ("American Hospital Association", 2007). The forecasted costs for health care
from a national perspective were $2579 in 2003 and will continue to rise 20 percent by 2030
(Martini,

Baby Boomers Effect on Health Care
Baby Boomers' Effect On Health Care
Salvatore Manzella
May 27, 2013
HCS Health Care Consumer–Trends and Marketing
Jacqueline Jeff
Baby Boomers' Effect in Health Care
As the baby boomer generation begins to reach retirement age, there has been much speculation as
to what affect they will have on the health care industry. The baby boomer generation is the group of
people born between 1946 and 1964. At one point, there were more than 76 million of them, of
which 4 million died before 2000. With all this in mind, I will discuss what specific effects they will
have now they are getting to that "elderly" stage. One word used by many people when they
describe how the baby boomers will affect health care is apocalyptic. We all know that ... Show
The effects of smoking and drinking are a major part of that. Part of this is the decrease in the
number of primary care physicians and pension plans that are disappearing due to the economy.
That means there is a smaller number of doctors and smaller amounts of funds to take care of these.
If there will be an evolution in this, there must be new models of management of these illnesses as
well. This includes the delivery of innovative services through Medicare and private sector plans.
"Transformative changes are particularly critical for the baby boomer generation, of which nearly
two–thirds (35 million people) have at least one chronic health condition," (Blumenthal, S., 2013).
Another thing about this particular generation is that they are technology savvy. While things like
the internet were not around when they were little, the older they got, the more technology as a
whole grew. The internet came along as well as television. They have become starving for
information. Therefore, when it comes to marketing, the best place to do this is on the internet and
also on television advertisements. They do also enjoy reading the newspaper, so taking out portions
of those would be beneficial. Making sure that there is as much information as possible about a
particular service or product available is vital. If there is something that they see or want, they will
do their research on it

Baby Boomer Generation Research Paper
Generation after generation have contributed to society and life some way or another; some more
than others. The Baby boomer generation has had the most impact on the United States than any
other generation. A Baby boomer is someone born between 1946 and 1964. They are considered to
be too busy for neighborly involvement yet with strong desires to reset or change the common
values for the good of all. They are optimistic, dream chasing and not satisfied with what they know
and want more. The Baby boomer generation is the most creative generation because it gave birth to
the creative minds of Bill Gates, Steve Jobs and Edwin Catmull. One of the most popular innovators
is Bill Gates, the founder of Microsoft.
Bill Gates was born on October 28, 1955 in Seattle Washington. He was the son of William H.
Gates, a successful attorney. As a child Gates was a wealthy kid who enjoyed sports and the Cub
Scouts. William wanted his son to have a career in law, but Bill had other things in mind. Bill was
very interest in computer science and started studying it in the 7th grade at Seattle's Lakeside School
in 1968. At Lakeside school Bill Gates met a boy named Paul Allen, who had the same interest in
technology as Gates did. Bill Gates ... Show more content on Helpwriting.net ...
His job was to develop state–of–the–art computers for the film industry. There, he was reunited with
an old friend Aly Ray Smith. Catmull's group of computer scientist created the Pixar Image
Computer, which revolutionized the animation film industry. Soon after, Catmull and Aly Ray Smith
started their own independent company with Edwin Catmull as the president and Aly Ray Smith as
Vice President (Lundy 2). With success and persistence, Edwin Catmull became a computer
scientist, the founder of Pixar Animation Studios and is currently president of Walt Disney
Animation Studios. The creative minds of these advances can only be attributed to the Baby boomer

Baby Boomers

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