2. Our media products challenge typical codes and conventions of existing media products in several ways. Here is some examples of
the conventions that Andrew Goodwin created and if we followed them or not.
In the music video we didn't’t
focus on star appeal as we
couldn't’t get Fall Out Boy in the
video. However we created out
own band to replace the look of
Fall Out Boy.We used one of our
models as the main actor in our
music video.This is both
challenging and taking on the
conventions of media products.
Here I have shown the
similarities between my
creations compared to an
exiting video and digipak.The
fact that my products are
similar in some ways to
existing makes it effective
because it helps the audience
create recognition to Fall Out
Boy and the genre.
Existing Fall Out Boy products Our Products
3. Another media convention is notions of looking. We actually
followed this convention as we have several scenes in the
music video that reference notions to looking for example,
the scene when camera shows Jack looking at social media,
but a mirror is placed for the audience to see.
In the magazine advert and the digipak the group is looking
directly at the camera/audience. We followed this
convention because when we did research on the band and
watched existing videos, and we found that Fall Out Boy
often used notions of looking in their videos as they often
look directly at the camera and they often have similar
poses on their magazine adverts/digipaks.
As a group we decided that we weren't going to use
intertextuality as it wasn’t a main focus of ours as this
challenged the conventions of media products. However we
linked lyrics and visuals as the lyrics had some deep
meanings and we thought we could make the narrative very
interesting. This could also creative a storyline that is
understandable.
Existing
Our
product
