Five UX Myths to Avoid
Nov. 3, 2016•0 likes•745 views
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Slides from my talk at Product Tank Bristol on 1st November 2016. I explore five common myths that exist within the field of user experience and how to address them.
Bonny Colville-HydeFollow
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Five UX Myths to Avoid
- 1. FIVE UX MYTHS TO AVOID Bonny Colville-Hyde Product Manager & UX Architect @almostexact
- 2. WINTERTemplate ALL RESEARCH IS GOOD 01
- 3. WINTERTemplateRESEARCH DATA IS USEFUL IF: • It uses your real audience(s) • It is unbiased • It is triangulated 01
- 4. 02 USERS KNOW WHAT THEY NEED
- 5. 02 USERS ONLY KNOW THEIR PROBLEMS: • People are bad at predicting their behaviour • We can be objective about a problem space
- 6. 03 IF AMAZON DOES IT, WE CAN DO IT
- 7. 03 COPYING FEATURES IS WASTED EFFORT: • You’re probably not a global super power retailer • No value beyond ‘hygiene’ • You’re not competing
- 8. 04 UX WORK IS A PHASE IN A PROJECT
- 9. 04 EXPERIENCE DESIGN IS ITERATIVE: • Learn and repeat • Get feedback frequently • Never stop listening
- 10. 05 UX ‘EXPERTS’ CAN DESIGN WITHOUT EVIDENCE
- 11. 05 YOUR AUDIENCE MATTERS MORE THAN AN EGO: • Test assumptions • Evidence trumps opinion • Value failure
- 12. THANK YOU @almostexact