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Five UX Myths to Avoid

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Five UX Myths to Avoid

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Slides from my talk at Product Tank Bristol on 1st November 2016. I explore five common myths that exist within the field of user experience and how to address them.

Slides from my talk at Product Tank Bristol on 1st November 2016. I explore five common myths that exist within the field of user experience and how to address them.

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Five UX Myths to Avoid

  1. 1. FIVE UX MYTHS TO AVOID Bonny Colville-Hyde Product Manager & UX Architect @almostexact
  2. 2. WINTERTemplate ALL RESEARCH IS GOOD 01
  3. 3. WINTERTemplateRESEARCH DATA IS USEFUL IF: • It uses your real audience(s) • It is unbiased • It is triangulated 01
  4. 4. 02 USERS KNOW WHAT THEY NEED
  5. 5. 02 USERS ONLY KNOW THEIR PROBLEMS: • People are bad at predicting their behaviour • We can be objective about a problem space
  6. 6. 03 IF AMAZON DOES IT, WE CAN DO IT
  7. 7. 03 COPYING FEATURES IS WASTED EFFORT: • You’re probably not a global super power retailer • No value beyond ‘hygiene’ • You’re not competing
  8. 8. 04 UX WORK IS A PHASE IN A PROJECT
  9. 9. 04 EXPERIENCE DESIGN IS ITERATIVE: • Learn and repeat • Get feedback frequently • Never stop listening
  10. 10. 05 UX ‘EXPERTS’ CAN DESIGN WITHOUT EVIDENCE
  11. 11. 05 YOUR AUDIENCE MATTERS MORE THAN AN EGO: • Test assumptions • Evidence trumps opinion • Value failure
  12. 12. THANK YOU @almostexact

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