www.allthetopbananas.com The online job technology experts. Dave Martin, Dave@Allthetopbananas.com Twitter: @TopBananas
Smart phone history 2000 first MS mobile. 1996 first smart phone Nokia 9000. http://www.smartphonehistory.com/ 2005 o2 XDA 2007 iPhone released PDA tech like Apple Newton, Compaq iPaq and Windows Mobile merged with Mobile Phone Mobile & iPod & PDA all come together
4 yeas to Standard MP3 device Lets take a quick look at iPod take over of the MP3 world Apple announced in April 2007 the 100 millionth iPod had been sold. http://www.macworld.com/article/57233/2007/04/ipodmilestone.html More than 2 in 3 of 2007 model year cars offer iPod integration. http://www.macworld.com/article/53456/2006/10/q4analysts.html During 2006, Apple sold 7.3 iPods per Apple Mac Computer. http://www.macworld.com/article/53456/2006/10/q4analysts.html By 2007 iTunes Store accounted for 85% of the songs downloaded in the U.S. http://www.macworld.com/article/53456/2006/10/q4analysts.html By 2010 iTune Store available in 94 countries.
iPod went from nothing to a Standard MP3 device Quarters from launch Millions of units sold
iPhone sells quickly and big Quarters from launch Millions of units sold http://www.slideshare.net/ravenme/kleiner-perkins-ifund-presentation-at-iphonedevcamp-3
Windows Mobile not moving – will Win 7 mobile change this? Millions of units sold http://gigaom.com/2010/03/18/the-mobile-os-market/
Can anything stop iPhone growth? What will 2010 do? Following the trend iPhone and Blackberry devices will be equal market share.
Mobile Internet Use Only about 1 in 6 smart phones generate two thirds of all mobile web browsing – the iPhone. Nokia have the most devices, the second largest footprint of smart phones is about 1 in 5 of all smart phones from Blackberry Google phones have only 4% of the market share, but generate nearly 1 in 10 of all mobile web browsing. Palm and Windows Mobile fail to generate significant App Downloads. 50% of all apps downloaded to a smart phone are downloaded to an iPhone Source: (Net Applications, AdMob, Gartner)
What does iPhone market Growth mean? If iPhone reached 30% of smart phone market at current activity other mobile traffic would be as significant as Yahoo is to Google. http://gigaom.com/2010/03/18/the-mobile-os-market/
What about Opera Mini? But, Opera Mini is now on the scene – a Blackberry and Android browser that works. Watch out iPhone? http://www.opera.com/mobile/
Apple are a marketing channel iTunes / AppStore is estimated to have between 100m to 150m users worldwide. Each of these can buy services with one click. AppStore is a Marketing Channel
The rest of the stores / market places? Nokia, Blackberry and MS have equivalent AppStores. But they are smaller, they have less choice, less users and smaller marketing from the manufactures. PC based app browsing is a must that is not available across the application stores. Advertising of the apps and choice is still small compared to AppStore – there needs to be a challenger for “there is an app for that” Perhaps a 3 rd party will help out – what if I can buy Apps and Music for my smart phone from Amazon?
Global Mobile Internet Africa, China, Latin America, India – emerging mobile Internet markets. Circa 21.9% of the global population online. 87% of new subscribers to Internet are Mobile. Chile huge growth, in 60 days went from 450GB to 4TB a day ! Chile connections, 315% in 2008 from 56,156 to 233,011 (source: atelmo, Chilean mobile association) New traffic growing from outside urban areas. Philippeans 6x more subscription over 9 months growing to 750,000
Real world iPhone App Impact <ul><li>Working with leading UK job boards we have witnessed fantastic return on launching an iPhone app. </li></ul><ul><li>Branding exposure in AppStore / iTunes </li></ul><ul><li>Users downloading the app to their phones </li></ul><ul><li>High level of activity on the app </li></ul><ul><li>Increase of iPhone users visiting the main site from their phones </li></ul><ul><li>Capturing a slice of users web consumption that previously was left to other sites. </li></ul>
2010 planned mobile developments.. <ul><li>Allthetopbananas.com Mobile Road Map for white labeled Job Board applications: </li></ul><ul><ul><li>Q2 Launch iPad App & enhancements on iPhone app. </li></ul></ul><ul><ul><li>Q3 Launch Google Phone app </li></ul></ul><ul><ul><li>Launch Blackberry app </li></ul></ul><ul><ul><li>Q4 Launch Windows Mobile 7 app </li></ul></ul><ul><li>See more information: </li></ul><ul><li>http://www.allthetopbananas.com/MediaPack/Technology.aspx </li></ul>
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