Using social media design your dream practice april 2014

•

0 likes•408 views

Allissa Haines

Technology Business

why be online?
❖ Online marketing = word
of mouth!
❖ Your clients are there!
❖ Email is non-intrusive,
convenient and affordable!
❖ Social media is a
megaphone

control your reputation
❖ You’re already there

the digital handshake
❖ Your online presence is your
ﬁrst impression

components of online presence
❖ Website!
❖ Email marketing!
❖ Social media

what’s the point of social?
❖ connecting with the
community you want to serve!
❖ educate!
❖ be useful!
❖ be personal

social media options
❖ Google +!
❖ more males!
❖ technical backgrounds: engineers, IT professionals,
designers, photographers, and teachers.!
❖ varied, news and ideas! !
integrates with google places (map locations)

social media options
❖ LinkedIn!
❖ Slightly more male!
❖ Consistently older, better educated, and more highly
paid than users of any other network!
❖ More structured and formal!
LinkedIn has 2x the growth of facebook & twitter

social media options
❖ Pinterest!
❖ More female, higher income.!
❖ Image-based, ideas more than news!
❖ Sharing recipes, decorating ideas, ﬁtness

social media options
❖ Twitter!
❖ slightly more females!
❖ varied, news and ideas!
❖ fast!
❖ useful

social media options
❖ Facebook!
❖ slightly more female, 60% of user are over 35 years
old!
❖ casual!
❖ varied, news and ideas!
❖ more & more small businesses have pages

facebook
❖ interacting AS your page!
❖ interacting with other
businesses!
(demo!)

putting it together
✤ being a resource!
✤ sharing others’ content!
✤ seek ﬁrst to CONNECT

Resources
!
❖ Resource list here: http://goo.gl/ZJwLhS

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Using social media design your dream practice april 2014

1. Design your Dream Practice Using Social Media Allissa Haines! April 23, 2014

2. why be online? ❖ Online marketing = word of mouth! ❖ Your clients are there! ❖ Email is non-intrusive, convenient and affordable! ❖ Social media is a megaphone

3. control your reputation ❖ You’re already there

4. the digital handshake ❖ Your online presence is your ﬁrst impression

5. components of online presence ❖ Website! ❖ Email marketing! ❖ Social media

6. what’s the point of social? ❖ connecting with the community you want to serve! ❖ educate! ❖ be useful! ❖ be personal

7. social media options ❖ Google +! ❖ more males! ❖ technical backgrounds: engineers, IT professionals, designers, photographers, and teachers.! ❖ varied, news and ideas! ! integrates with google places (map locations)

8. social media options ❖ LinkedIn! ❖ Slightly more male! ❖ Consistently older, better educated, and more highly paid than users of any other network! ❖ More structured and formal! LinkedIn has 2x the growth of facebook & twitter

9. social media options ❖ Pinterest! ❖ More female, higher income.! ❖ Image-based, ideas more than news! ❖ Sharing recipes, decorating ideas, ﬁtness

10. social media options ❖ Twitter! ❖ slightly more females! ❖ varied, news and ideas! ❖ fast! ❖ useful

11. social media options ❖ Facebook! ❖ slightly more female, 60% of user are over 35 years old! ❖ casual! ❖ varied, news and ideas! ❖ more & more small businesses have pages

12. facebook ❖ proﬁle are for people

13. facebook ❖ pages are for businesses

14. facebook ❖ interacting AS your page! ❖ interacting with other businesses! (demo!)

15. putting it together ✤ being a resource! ✤ sharing others’ content! ✤ seek ﬁrst to CONNECT

16. Resources ! ❖ Resource list here: http://goo.gl/ZJwLhS

Using social media design your dream practice april 2014

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