We are leading a bold new approach in preventative care. The Body of
Knowledge makes it easy to adopt and sustain healthy life habits.
Proven diet and exercise choices become habits through a progressive,
highly actionable system without journaling or calorie counting.
2. THE PROBLEM
90% of people who go on a diet
gain the weight back within 2 years.
*1 -Abstract Journal of American Medicine (JAMA)
*2 -Report on Critical Health issues (CDC)
MOST PEOPLE SIMPLY RETURN TO THEIR OLD HABITS
60% of the US population struggles with weight loss issues
Over 50% of population at levels of risk for key health indicators: BMI,
Hypertension, Cholesterol and Fitness/Activity levels.
We are engaging with people through a series of achievable steps that gradually
increase their health and ﬁtness by inﬂuencing their daily routines. We then
introduce awareness of the causes and effects of their choices and activities.
We begin with the most rapid path to noticeable results: meal frequency We
then go to work on adjusting diet choices and ﬁnally, add progressively
challenging levels of exercise, designed to build muscle mass.
Exercise / Muscle MassMeal Frequency Nutrition
1. 2. 3.
Anyone can beneﬁt from the Body of Knowledge. We are primarily
focused on the 60M average people who are overweight. We can
make a signiﬁcant difference by simply giving people the tools to
adopt healthy live habits…
60 Million (average) people
Reduce FAT STORAGE
Reduce Insulin Spikes
Reduce Bad Cholesterol
5-6 Meals x Day
2-3 Hours apart
2:1 and 1:1
Carbs to Protein Ratio
1. No Changes
2. B-OK A+B Sub
2-4 days a week
2-3 Days Rest
B-OK Switch Training
B-OK 123-ABC Plans
1. No Changes
2. BOK Core/Link/Extr
Control Fat Storage Hormone
Even out insulin spikes,
maintain steady blood sugar
THE FAT COCKTAIL
FAT BURNING METABOLISM
Exercise designed to
build muscle mass.
THE B-OK APP
FIRST: Engaging meal frequency reminders
simply deliver rapid, tangible results.
SECOND: incorporates exercise reminders in
gradual path to ﬁtness.
THIRD: Wisdom that reinforces healthy
habits is more actionable and easier to retain
than reading books or watching videos.
ONGOING: Continues to educate and
prompt about what to eat, when to eat and
and how to exercise and how often so people
stay on track, and succeed longterm.
Who would you most like to
help you to meet your
Take half the food portion
you would normally eat
Save it in a baggie for
a late morning snack...
Alert by device at breakfast
time message spoken and
delivered by the selected
Link to online content >>
Knowledge bite #1 of
10 About meal
a simple clear
show how this
TIP: Pack a spare baggie for lunch
soundbites pop-up to
give meaning to the
actions people follow
THE B-OK APP
ACCELERTATED PROGRESS AND SUBSCRIPTION SERVICES
Coaching is offered as part of an optional paid subscription. The
system is designed to keep people on track through a process
of checklists and actions designed to keep people on track.
The model is similar to Uber drivers, in that does not require
experienced taxi drivers, so much as enthusiastic, trustworthy
people with interest and motivation.
We include at least two tiers of food options as
part of our diet, nutrition subscriptions.
1. High quality, selections of full meals delivered
2. Curated boxed snack products that are head-
and shoulders above leaders in the weight-
loss food business.
SNACK/ MEAL SNACK/ MEAL
APP AS A HUB FOR SUBSCRIPTIONS
CROSS-SELL FOOD AND
CURATED SNACKS, COMPLETE DELIVERED
MEALS SUPPLIMENTS ETC. BRING
CUSTOMERS, CROSS-SELLS COACHING AND
GYMS HEALTH CLUBS BRING
COACHING AND FOODS.
We deliver multiple points of value. Each of our channel partnerships is an inbound
source of high-conversion customers. Each channel also reinforces sustained
subscriptions to our services and products. The simple prompts and reminders from
the app keep people on track and function as an ongoing point of contact.
HEALTH AND WELLNESS PROGRAM
PARTNERS (we have identiﬁed several
that drive trafﬁc)
METRICS & MONITORING
REINFORCEMENT & REWARD
12. CUSTOMER ACQUISITION
1. Customer acquisition through product and service partnerships. We
have worked these referrals into the business model, where partners
have an interest in directing customers to us in what we believe will
be a relatively frictionless marketing environment.
2. Groups and Friends & Family plans with shared coaching
3. Sharing and social media mechanisms at key milestones announcing
4. Health and Wellness programs as consultative and subscription
services (sales and outbound).
5. Direct marketing model through SEO/ SEM promotion, targeted
advertising and PR.
1. DELIVERED FULL MEALS $150 - 250 PM local meal services
2. CURATED PACKAGED GOODS speciﬁc meals, snack foods and
beverages delivered on a regular basis as a subscription. $30-50 PM
3. COACHING SUBSCRIPTIONS $5 - 39 PM per seat
4. Licensing of content and Application to Health and Wellness programs.
1. Customer acquisition and channel partner support.
2. Revenue share with coaches
3. Sales and management staff
Guide to Health and Fitness Apps -2015
Fooducate Site - - - Y
Y - - -
Y Y Y Y
- - Y -
Y - Y -
Y - Y Y
Cal Y Y -
Cal Y Y -
Cal Y - -
- Y - -
Y 1/2 Y -
- - Y Y
PROGRAMS / Apps
Dr. Robert Moore Founder and Author of the Body Of
Knowledge and the Fit Family Forever series. Health and ﬁtness
expert. Doctor and Surgeon and head of his own practice.
David Shantz CMO, has had a key role in the early stages
of over 25 venture-backed start-ups, including several leading
mobile apps. Creative Director at WildOutWest (incubator)
Steve Latham COO, Co-Founder and serial
entrepreneur. Founder of Encore Metrics and CEO of Spur
Interactive, Harvard MBA
Tech Lead CTO, lead tech has background in mobile
technologies and mobile web
ADVISORS / CONTRIBUTORS
Jenna Anding, Ph.D., R.D., L.D.
Extension Associate Department Head - Department of Nutrition and
Food Science, Texas A&M University
Director - Patient Clinical Services, Clinical Application Development
Services, Baylor College of Medicine
Manager - Wellness Programs, M.D. Anderson Cancer Center
President, Archimage, Inc.
CEO, Chisholm Capital Management LLC
John P. Foreyt, Ph.D.
Professor - Department of Psychiatry and Behavioral Sciences /
Department of Medicine, Baylor College of Medicine
CEO, Houston Northwest Medical Center
Rohit Kashyap, M.D.
Partner, IKP Family Medicine
S. Keith Klein IV CCN, CN
CEO, Institute of Eating Management
Kenneth Goodrick. Ph.D.
Associate Professor - Family & Community Medicine Department,
Baylor College of MedicineÂ
Attorney at Law - Corporate Legal counsel
Executive Director, Houston Wellness Association
Suzanne Kneuper, MS
Senior Research Assistant - Family and Community Medicine, Baylor
College of Medicine
Catherine Kruppa, MS, RD, LD
Nutritionist, Advice For Eating
President, The Wellﬁt Group
Principle, Health Task
Carmen Mikhail Ph.D.
Director - Eating Disorders Clinic, Texas Childrens Hospital Assistant
Professor, Baylor College of Medicine
Mark Natoskie, M.D., M.B.A.
Vice President and Chief Medical Ofﬁcer, Humana Houston Operations
Protechnics Division, Core Laboratories
Assistant Professor, Center for Health Promotion & Prevention
Research,UT-School of Public Health
Ofﬁce of Intellectual Property Management, University of Houston
CEO, Apex Fitness
Richard R. Suminski, Ph.D., M.P.H.
Associate Professor of Physiology, Kansas City University of Medicine
Wendell Taylor, Ph.D.
Associate Professor, Behavioral Sciences and Health Promotion School
of Public Health Center for Health Promotion and Prevention Research,
University of Texas Health Science Center at Houston
William W. Wong, Ph.D., F.A.C.N.
Professor - Department of Pediatrics, Baylor College of Medicine
Director - Gas-Isotope-Ratio Mass Spectrometry Laboratory,
USDA/ARS Children's Nutrition Research Center
Abraham Winkelstein, M.D.
Partner, Digestive Specialists, PA
First Edition of Body of Knowledge Book
Published by BridgeWay Books
2007 Haliburton Health and Wellness Program
2008 Fit Family Forever series multimedia / TV production
2016 B-OK Application Launch
2009 BOK system Incorporation / Metrics Lab Partnership
USE OF FUNDS
$500 k Seed round
$ 150k App completion optimization and testing: IOS / Android
$ 75k Infrastructure - using existing ofﬁces in Dallas
$ 150k Marketing and Promotional
$ 125k Operations
Introductions to Nutritional Products and Food services
For the majority of people - patterns of behavior are
entrenched and difﬁcult to break out of.
We have developed the tools and structure to guide people
step-by-step through gradual adoption of healthy life habits.
Starting with simple changes, then through contextually
relevant soundbites giving the rationale for change and
rewards for actions. We help people to make adjustments that
make it easier to get to each new level of health and ﬁtness.