1. WELL - BEING
FOR HAPPY - HEALTHY EATING

2. Website and Mobile application
Delivery Healthy food + Nutrition detail
A meal or daily/weekly meal program
Personal NUTRITIONIST to advice daily calorie and
nutrition intake base on the customer purpose
Personal TRAINER to work out either lean fat or being
healthy
Healthy - Life Balance information platform
WELL - BEING
THE ONLINE FOOD SERVICE

3. Thai Health Report 2014
World Health Organization
THAI - 2 OBESITY IN SEA
nd

4. 1990 20091996 2003
The latest statistic in 2009 by Thailand - National Statistic Office
THAI - 2 OBESITY IN SEA
Age 15 - 59
nd

5. URBANIZATION
To support ASEAN
Economic community
(AEC) in 2015
2014 Overall GDP
growth average 0.7 %
from 2013
Economy likely to
expand at 3.9% in 2015
Fiscal Policy Office - Thailand

6. GROWTH OF FAST FOOD MARKET

7. GROWTH OF FAST FOOD MARKET
27,000
30,000
32,500
35,000
37,500
0
10000
20000
30000
40000
2013 2014 2015 2016 2018
Market value of fast food - million thai baht
By National Food Institute - Thailand

8. GROWTH OF READY MEAL MARKET

9. GROWTH OF READY MEAL MARKET
4,086
4,620
5,248
5,769
6,248
7,129
2012 2013 2014 2015 2016 2017
Market value of reday meal - Million Thai baht
By Economic Intelligence Center of Siam Commercial Bank

10. MEAL REPLACEMENT MARKET
2014 money circulating 4.8 billion Baht and expect to grew to
6.3 billion Baht in 2018
Economic and business intelligence - Siam Commercial Bank

11. Healthy Clean Eating
By Kaowhom Pinto
KAOWHOM PINTO

12. The more you eat,
The more you lose weight
DJ. POOM MENU

13. DJ. POOM MENU

14. WELL - BEING
Menu
Nutrition
Kcal
Meat Veggie
http://www.wellbeing.co.th
Stir fry with Thai basil and chili
Rice
00 g.Carb
Fat
Pro
Sugar
00 g.
00 g.
00 g.
Hi ! Alin
Total

15. COOKED TO ORDER

16. WELL -
BEING
Happy Healthy Log inEating
Well-Being update
Quick order
Healthy Tip
Nutrition Information
Work - Life Balance Tip
MOBILE APP.