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Tweeting to improve 
writing & expand the 
learning environment 
Dr. Alice Louise Kassens & Dr. Michael Enz, Roanoke College 
NETA 2014
Introduction 
• Assessment results suggested 
deficiencies in student writing 
• Framing an argument biggest issue 
• Assigning additional writing assignments 
(traditional) is not always feasible/effective 
• Need for frequent, small-scale 
assignment(s)  Twitter
Twitter in the classroom 
• Twitter has been shown to improve: 
– Engagement 
– Participation 
– Writing 
– Community 
– Learning 
– Memory
Twitter 101 
• Online microblogging 
technology 
• Post “tweets” up to 
140 characters 
• Over 200 million 
active users, over 400 
million tweets/day 
• Free service, 
www.twitter.com 
• Accessed through 
variety of portals: 
cellphone, computer, 
tablet 
• Tweets can include 
pictures and videos 
• User’s twitter page 
can be customized 
using templates
Roanoke College 
• Small liberal arts college in Salem, VA 
(~2,000 students) 
• Economics major and minor 
• Principles (micro and macro) required for 
BUAD, International Relations, Health 
Care Administration, …
Framingham State University 
• A slightly larger state university that 
attempts to prepare students for a 
productive life (~4,000 undergraduate and 
2,000 graduate students) 
• Economics major and minor 
• Intermediate microeconomics WAS 
required for all Business Majors
The sample 
Roanoke College 
•Principles of 
Macroeconomics (1) 
•No prerequisites 
•Freshmen  Senior 
•Economics majors, minors, 
BUAD, other 
•N = 18 (24) 
•@kassensecon122, 
#kassensecon122 
FSU 
•Intermediate 
Microeconomics (2) 
•Principles of 
Microeconomics and 
Macroeconomics Required 
•Economics and Business 
Majors 
•N = 49 (53) 
•@enzec302, #enzecon
Methods 
• Pre-test (writing assignment) 
– Enz: part of presentation score 
– Kassens: in class writing assignment, not graded 
• Ten graded twitter assignments during semester 
– Enz: 10% 
– Kassens: 10% 
• Post-test (writing assignment) 
– Enz: same assignment, weight as pre-test 
– Kassens: graded blog post (5%)
Sample Assignment 
Twitter assignment #2 
Use the economic principle of comparative 
advantage to argue in favor of a volunteer 
military over conscription. 
Student A: A volunteer army has a comparative 
advantage over conscription because more desire 
to fight will lead to productive soldiers 
#kassensecon122
Rubric
Results
Results
Results
Results
Helpful tools 
Live streaming twitter feed 
Hootfeed (https://hootsuite.com/hootfeed) – “free” ( 
http://ow.ly/DNEsQ ) 
Others 
•TweetBeam (www.tweetbeam.com) – “free” ( 
http://www.tweetbeam.com/show?id=EBG5l)
Helpful tools 
Archiving tweets (grading) 
Tweet Archivist (www.tweetarchivist.com) - paid 
Others 
•Request from www.twitter.com 
•Tweet Book (www.tweetbook.in) – “free”, only your tweets, 
favorites 
•TAGS (https://tags.hawksey.info/) - “free”, Google sheet
Lessons learned 
• Twitter uses an algorithm to block 
accounts; a process to get reset 
• Unique hashtag (test it before you use it) 
• Set up account for class only 
• Emphasize difference between @ and # 
• Great feedback, students enjoyed the 
asignments
Positive externalities 
• Expand the classroom 
• Teach responsible social media use 
• Increased student interaction
Questions? 
Alice Louise Kassens 
Roanoke College 
@RnningEconomist 
kassens@roanoke.edu 
Related work: 
The Journal of Economic Education, 
2014, vol. 45, issue 2, pages 101-109 
Michael Enz 
Roanoke College 
@enz_mike 
enz@roanonke.edu

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NETA 2014 Presentation (Kassens, Enz)

  • 1. Tweeting to improve writing & expand the learning environment Dr. Alice Louise Kassens & Dr. Michael Enz, Roanoke College NETA 2014
  • 2. Introduction • Assessment results suggested deficiencies in student writing • Framing an argument biggest issue • Assigning additional writing assignments (traditional) is not always feasible/effective • Need for frequent, small-scale assignment(s)  Twitter
  • 3. Twitter in the classroom • Twitter has been shown to improve: – Engagement – Participation – Writing – Community – Learning – Memory
  • 4. Twitter 101 • Online microblogging technology • Post “tweets” up to 140 characters • Over 200 million active users, over 400 million tweets/day • Free service, www.twitter.com • Accessed through variety of portals: cellphone, computer, tablet • Tweets can include pictures and videos • User’s twitter page can be customized using templates
  • 5. Roanoke College • Small liberal arts college in Salem, VA (~2,000 students) • Economics major and minor • Principles (micro and macro) required for BUAD, International Relations, Health Care Administration, …
  • 6. Framingham State University • A slightly larger state university that attempts to prepare students for a productive life (~4,000 undergraduate and 2,000 graduate students) • Economics major and minor • Intermediate microeconomics WAS required for all Business Majors
  • 7. The sample Roanoke College •Principles of Macroeconomics (1) •No prerequisites •Freshmen  Senior •Economics majors, minors, BUAD, other •N = 18 (24) •@kassensecon122, #kassensecon122 FSU •Intermediate Microeconomics (2) •Principles of Microeconomics and Macroeconomics Required •Economics and Business Majors •N = 49 (53) •@enzec302, #enzecon
  • 8. Methods • Pre-test (writing assignment) – Enz: part of presentation score – Kassens: in class writing assignment, not graded • Ten graded twitter assignments during semester – Enz: 10% – Kassens: 10% • Post-test (writing assignment) – Enz: same assignment, weight as pre-test – Kassens: graded blog post (5%)
  • 9. Sample Assignment Twitter assignment #2 Use the economic principle of comparative advantage to argue in favor of a volunteer military over conscription. Student A: A volunteer army has a comparative advantage over conscription because more desire to fight will lead to productive soldiers #kassensecon122
  • 15. Helpful tools Live streaming twitter feed Hootfeed (https://hootsuite.com/hootfeed) – “free” ( http://ow.ly/DNEsQ ) Others •TweetBeam (www.tweetbeam.com) – “free” ( http://www.tweetbeam.com/show?id=EBG5l)
  • 16. Helpful tools Archiving tweets (grading) Tweet Archivist (www.tweetarchivist.com) - paid Others •Request from www.twitter.com •Tweet Book (www.tweetbook.in) – “free”, only your tweets, favorites •TAGS (https://tags.hawksey.info/) - “free”, Google sheet
  • 17. Lessons learned • Twitter uses an algorithm to block accounts; a process to get reset • Unique hashtag (test it before you use it) • Set up account for class only • Emphasize difference between @ and # • Great feedback, students enjoyed the asignments
  • 18. Positive externalities • Expand the classroom • Teach responsible social media use • Increased student interaction
  • 19. Questions? Alice Louise Kassens Roanoke College @RnningEconomist kassens@roanoke.edu Related work: The Journal of Economic Education, 2014, vol. 45, issue 2, pages 101-109 Michael Enz Roanoke College @enz_mike enz@roanonke.edu