John S. Shannon Endowed Professor of Economics at Roanoke College
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Gansters, scoundrels, and thieves – teaching economics using nefarious historical characters
Sep. 28, 2016•0 likes•613 views
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Teaching the concept of product differentiation using Gold Rush confidence man 'Soapy' Smith; presented at UNCW Economics Teaching Conference October 2016
Gansters, scoundrels, and thieves – teaching economics using nefarious historical characters
1. GANSTERS, SCOUNDRELS, AND THIEVES –
TEACHING ECONOMICS USING NEFARIOUS
HISTORICAL CHARACTERS
Alice Louise Kassens
Roanoke College
Soapy Smith
2. Storytelling in the classroom
• History is rich with stories that bring economic principles to
life
• Captivate audience/memorable class experience
• Improve retention of ideas/learning
• Added pleasure to teaching
• People love “bad guys”
• Share a story I learned while on a class trip to Alaska
• Provide context/background
• Apply economic principle(s)
• Share resources
Soapy Smith
3. The Story: Klondike Gold Rush and Soapy
Smith
Panic of 1893
Several factors led to the panic of 1893
and the subsequent recession
Thousands of banks, businesses, and
farms failed; stock market plunged
People lost jobs, savings
Unemployment high (ex. Michigan 43%,
New York 35%, Pennsylvania 25%)
Soup kitchens opened to feed the
destitute, starving
4. The Story: Klondike Gold Rush and Soapy
Smith
Gold in the Yukon
Gold discovered in Canadian Yukon
Territory in 1896
Opportunity cost of staking your claim
low for those suffering the effects of the
recession
Between 1896 and 1899 an estimated
100,000 prospectors began the journey
to Dawson
Spent last dime or borrowed to get there
dream of staking claim gave hope to
many
5. The Story: Klondike Gold Rush and Soapy
Smith
Getting to Dawson
Three ways to make the trip:
All water (rich man’s route)
Skagway/Dyea (poor man’s route)
All Canada
Poor man’s route included a choice:
Skagway and White Pass
Dyea and Chilkoot Pass
6. The Story: Klondike Gold Rush and Soapy
Smith
Getting to Dawson
Three ways to make the trip:
All water (rich man’s route)
Skagway/Dyea (poor man’s route)
All Canada
Poor man’s route included a choice:
Skagway and White Pass
Dyea and Chilkoot Pass
7. The Story: Klondike Gold Rush and Soapy
Smith
Chilkoot Pass Trail
Chilkoot Trail 33 miles from Dyea to
Bennett, British Columbia
Originally a trading route for Tlingit
Chilkoot Pass (point 7) through
Boundary Range of Coastal Mountains
into Canada
Highest point on Trail (3,057 feet)
Canadian officials required 1,000
pounds of supplies to cross into Canada
over the Pass (food and equipment)
8. The Story: Klondike Gold Rush and Soapy
Smith
Chilkoot Pass Trail
Chilkoot Trail 33 miles from Dyea to
Bennett, British Columbia
Originally a trading route for Tlingit
Chilkoot Pass (point 7) through
Boundary Range of Coastal Mountains
into Canada
Highest point on Trail (3,057 feet)
Canadian officials required 1,000
pounds of supplies to cross into Canada
over the Pass (food and equipment)
9. The Story: Klondike Gold Rush and Soapy
Smith
Chilkoot Pass Trail
Chilkoot Trail 33 miles from Dyea to
Bennett, British Columbia
Originally a trading route for Tlingit
Chilkoot Pass (point 7) through
Boundary Range of Coastal Mountains
into Canada
Highest point on Trail (3,057 feet)
Canadian officials required 1,000
pounds of supplies to cross into Canada
over the Pass (food and equipment)
10. The Story: Klondike Gold Rush and Soapy
Smith
Chilkoot Pass Trail
Chilkoot Trail 33 miles from Dyea to
Bennett, British Columbia
Originally a trading route for Tlingit
Chilkoot Pass (point 7) through
Boundary Range of Coastal Mountains
into Canada
Highest point on Trail (3,057 feet)
Canadian officials required 1,000
pounds of supplies to cross into Canada
over the Pass (food and equipment)
11. The Story: Klondike Gold Rush and Soapy
Smith
Chilkoot Pass Trail
Chilkoot Trail 33 miles from Dyea to
Bennett, British Columbia
Originally a trading route for Tlingit
Chilkoot Pass (point 7) through
Boundary Range of Coastal Mountains
into Canada
Highest point on Trail (3,057 feet)
Canadian officials required 1,000
pounds of supplies to cross into Canada
over the Pass (food and equipment)
12. The Story: Klondike Gold Rush and Soapy
Smith
White Pass Trail (Dead Horse
Trail)
Skagway to chain of lakes along Yukon
River
William Moore and son staked a
homesteaders claim ~1890
Easier route than Chilkoot Pass
(especially with the completion of the
White Pass and Yukon Railroad)
‘Animal killer’ as people pushed horses
to their limits (>3,000 died)
Dealt with criminal element including
Randolph ‘Soapy’ Smith’s gang
13. The Story: Klondike Gold Rush and Soapy
Smith
Skagway
Those taking the White Pass Trail to
Canada brought their 1,000 pounds of
supplies to Skagway
First boat of prospectors landed in the
summer of 1897
Between 1886 and 1897 the town grew
from a population of 2 to over 20,000
“grown from a concourse of tents to a fair-sized town
with well-laid-out streets and numerous frame
buildings, stores, saloons, gambling houses, dance
houses and a population of about 20,000” (NW
Mounted Police Report)
14. The Story: Klondike Gold Rush and Soapy
Smith
Skagway
Town plotted into 360 lots, each 50 x 100
feet
Streets 60 feet wide
Suppliers for transient population
demands filled the town
Large demand for vices of young men
At the peak of the rush there were at
least 80 saloons in the small town
15. The Lesson: Product differentiation
Product differentiation
How did saloon owners signal their
establishment?
location
prostitutes/dancers
gambling
“free” food
wonders and marvels
confidence games
16. The Lesson: Product differentiation
Product differentiation
Soapy Smith and his gang specialized in
the confidence game (he developed a
reputation across America)
One of his Skagway saloons was
Jeff.Smiths Parlor
Numerous cons to entice unsuspecting
visitors into the saloon
Given the transient nature of the
population, the game was repeatable
17. The Lesson: Product differentiation
Product differentiation
Soapy Smith and his gang specialized in
the confidence game (he developed a
reputation across America)
One of his Skagway saloons was
Jeff.Smiths Parlor
Numerous cons to entice unsuspecting
visitors into the saloon
Given the transient nature of the
population, the game was repeatable
18. The Lesson: Product differentiation
Product differentiation
Soapy Smith and his gang specialized in
the confidence game (he developed a
reputation across America)
One of his Skagway saloons was
Jeff.Smiths Parlor
Numerous cons to entice unsuspecting
visitors into the saloon
Given the transient nature of the
population, the game was repeatable
19. Conclusion
Share story either before, during, or
after lecture on product differentiation
Ask students how saloon owners might
attract customers and differentiate
themselves from their 80+ competitors
Plethora of photos, videos available
online to put the story in context and
bring it to life
If Soapy is not your ‘thing’ there are
endless Gangsters, Scoundrels, and
Thieves to choose from to enrich and
embellish your lecture
Editor's Notes
Drawing of frenzied stockbrokers on May 5, 1893, from Frank Leslie's Illustrated Newspaper
Prospectors in the Yukon (http://www.discovery.com/tv-shows/gold-rush/photos/klondike-gold-rush-pictures/)
Chilkoot trail map 1. Dyea, 2. Finnegan's Point, 3. Canyon City, 4. Pleasant Camp, 5. Sheep Camp, 6. Scales, 7. Chilkoot Pass, 8. Stone Crib, 9. Happy Camp, 10. Deep Lake, 11. Lake Lindemann, 12. Bare Loon Lake, 13. Lake Bennett
National Park Service (http://www.nps.gov/klgo/planyourvisit/images/BIGtrailmap.jpg)
Stampeders pose with their gear on Dyea waterfront in 1897. National Park Service, Klondike Gold Rush National Historical Park, George and Edna Rapuzzi Collection, KLGO 55746a. Gift of the Rasmuson Foundation.
What should you take to the Klondike in 1897-1898?The Northern Pacific Railroad Company published the Chicago Record's Book for Gold Seekers in 1897 and included the following supply list:
150 lbs. bacon400 lbs. flour25 lbs. rolled oats125 lbs. beans10 lbs. tea10 lbs. coffee25 lbs. sugar25 lbs. dried potatoes2 lbs. dried onions15 lbs. salt1 lb. pepper75 lbs. dried fruits8 lbs. baking powder2 lbs. soda1/2 lb. evaporated vinegar12 oz. compressed soup1 can mustard1 tin matches (for four men)Stove for four menGold pan for eachSet granite bucketsLarge bucketKnife, fork, spoon, cup, and plateFrying panCoffee and teapotScythe stoneTwo picks and one shovelOne whipsawPack strap
Two axes for four men and one extra handle Six 8 inch files and two taper files for the party Draw knife, brace and bits, jack plane, and hammer for party200 feet three-eights-inch rope8 lbs. of pitch and 5 lbs. of oakum for four menNails, five lbs. each of 6,8,10 and 12 penny, for four menTent, 10 x 12 feet for four menCanvas for wrappingTwo oil blankets to each boat5 yards of mosquito netting for each man3 suits of heavy underwear1 heavy mackinaw coat2 pairs heavy machinaw trousers1 heavy rubber-lined coat1 dozen heavy wool socks1/2 dozen heavy wool mittens2 heavy overshirts2 pairs heavy snagproof rubber boots2 pairs shoes4 pairs blankets (for two men)4 towels2 pairs overalls1 suit oil clothingSeveral changes of summer clothingSmall assortment of medicines
Hegg, E.A (1867-1948) - This image is available from Library and Archives Canada under the reproduction reference number C-005142 and under the MIKAN ID number 3192704