The document discusses how the Lego Movie franchise incorporated other products to increase revenue. It explains how the Lego Movie was adapted into video games, apps, soundtracks, merchandise, toys, and a website to promote the film and Lego brand further. Adapting the film into multiple products allowed Lego to capitalize on the movie's popularity in a low-risk manner.

1. Lego Movie
How Lego Movie
incorporates with other
products

2. LEGO MOVIE
 Lego has always been very popular amongst
children as it has no limitations as to what you
can do with it.
 This quality also enables a seemingly endless
amount of adaptations to the product, for
example it has been made into: films, games,
merchandise etc.
 By adapting films into other products they can
create more revenue with reasonable
certainty that they aren’t creating futile
products.

3. VIDEO GAMES
• Like a lot of films, Lego Movie, has
been made into a video game
aimed at children.
• While the games from the list on
the right are not from Lego Movie
it shows us how adaptable Lego
as a whole is…
… It perhaps suggests why Lego
Movie was so popular. If they were
able to successfully make this
many games based on Lego it
implies that making the film was of
low risk.

4. APPS
• Smartphones allow companies to use different mediums for
their products. Here we have an example of Lego apps
which would allow them to promote their products further. It
also lets them gain more profit through advertising.

5. SOUNDTRACKS
• A sound track was also produced for the
film and is available to buy. It includes songs
from the film which people may be
interested in listening to even if they aren’t
watching the film.

6. MERCHANDISE & TOYS
• Merchandise is a popular method
businesses use to increase revenue.
• Also, as Lego Movie is aimed at children,
selling merchandise is the perfect
opportunity to sell more Lego toys.

7. WEBSITES
• Creating a website is a good way for a
company to promote its products.