PAGE Us and Them ‘Us and Them’ is a story done by David Sedaris in the year 2004. The story is about a family that lived in North Carolina. It comprised of mother, father and two children. This was the first time they had settled in this area. The family first occupied a rental house that was only several blocks from where the children went to school. However, plans were that this would be a temporary place where they would live for a while before moving out. For this reason, the mother saw no reason to make good friends with the neighbors. After a while the family moved out to a house that was only a mile from their previous homestead. There were no hard feelings amongst the family members as they left their first abode in North Carolina. The distance between the first and second homes was too short to necessitate any emotional goodbye. Before moving into North Carolina, this family lived in New York State. Here, they were no street lights or sidewalks. The author states that the streets were isolated for majority of the time. For North Carolina, the case was a little bit different. There were many houses neighboring them. After dark, the majority of the families stayed indoors to watch television. However, this was not the case for one of their neighbors by the name Mr. Tomkey. It was believed that Mr. Tomkey had no believe in television. This was according to a friend of the family. This lady had a weird way of giving information or stories. That day she came to tell about Mr. Tomkey, she carried a basket containing okra. She was the kind of people who would tell you anything and then leave it up to you decide on whatever she had said. To her everything she did was always like a test. The basket containing okra was also a form of test. For the case of Mr. Tomkey, believing in television was way much different than saying that you do not totally care about television. The author states that the move by Mr. Tomkey to refuse to buy a television was selfish and unjust. He acted selfish by forcing his family to live under circumstances just because of what he believed in. However, for the case of the blind, the lack of sight helps them to develop a strong sense of hearing. The same must have applied to the family of Mr. Tomkey. If they did not watch television, there had to be another method they used for them to obtain information. It could have been through reading or listening to the radio. None of the neighbors was particularly sure of the method they used to obtain information. This led to high levels of curiosity in one of the children. To satisfy his curiosity, this kid began to sneak into Mr. Tomkey’s backyard and peep through the window as they took their supper. During day time, he would stand at a position right across Tomkey’s house and watch them through the windows. The young child noticed that during supper, Mr. Tomkey would pound the table while at the same time point the children with a fork. The kid got the impression t.

1. PAGE
Us and Them
‘Us and Them’ is a story done by David Sedaris in the year
2004. The story is about a family that lived in North Carolina. It
comprised of mother, father and two children. This was the first
time they had settled in this area. The family first occupied a
rental house that was only several blocks from where the
children went to school. However, plans were that this would be
a temporary place where they would live for a while before
moving out. For this reason, the mother saw no reason to make
good friends with the neighbors. After a while the family moved
out to a house that was only a mile from their previous
homestead. There were no hard feelings amongst the family
members as they left their first abode in North Carolina. The
distance between the first and second homes was too short to
necessitate any emotional goodbye.
Before moving into North Carolina, this family lived in New
York State. Here, they were no street lights or sidewalks. The
author states that the streets were isolated for majority of the
time. For North Carolina, the case was a little bit different.
There were many houses neighboring them. After dark, the
majority of the families stayed indoors to watch television.
However, this was not the case for one of their neighbors by the
name Mr. Tomkey. It was believed that Mr. Tomkey had no
believe in television. This was according to a friend of the
family. This lady had a weird way of giving information or
stories. That day she came to tell about Mr. Tomkey, she carried
a basket containing okra. She was the kind of people who would
tell you anything and then leave it up to you decide on whatever
she had said. To her everything she did was always like a test.
The basket containing okra was also a form of test.
For the case of Mr. Tomkey, believing in television was way

2. much different than saying that you do not totally care about
television. The author states that the move by Mr. Tomkey to
refuse to buy a television was selfish and unjust. He acted
selfish by forcing his family to live under circumstances just
because of what he believed in. However, for the case of the
blind, the lack of sight helps them to develop a strong sense of
hearing. The same must have applied to the family of Mr.
Tomkey. If they did not watch television, there had to be
another method they used for them to obtain information. It
could have been through reading or listening to the radio. None
of the neighbors was particularly sure of the method they used
to obtain information.
This led to high levels of curiosity in one of the children. To
satisfy his curiosity, this kid began to sneak into Mr. Tomkey’s
backyard and peep through the window as they took their
supper. During day time, he would stand at a position right
across Tomkey’s house and watch them through the windows.
The young child noticed that during supper, Mr. Tomkey would
pound the table while at the same time point the children with a
fork. The kid got the impression that the father was probably
imitating someone because the family would all laugh as soon
as he finished his antics.
In school, Mr. Tomkey’s children acted ignorant and blonde in
almost everything that they did. The teacher ones imitated a
character in one of the programs on television and the children
had no idea what she was talking about. The author says that the
children probably thought that she was about to suffer from a
heart attack. This made the young child to greatly sympathize
with the Tomkey’s children. Around the start of October,
Tomkey bought a boat for his family. It was believed that
grandfather to this family owned a house at a place by the lake
and would thus use the boat to move throughout the lake. The
child thought that weekends would be an appropriate time for
him to bond with Tomkey’s kids. However, an afterthought told
him that this would end his curiosity in respect to this family.
Halloween came and the Tomkey’s went to the lake. On the

3. other hand, the other family went with the mother to but outfit
for the occasion. They were late to go to the stores and
therefore did not get the specific type of attire they wanted to
wear for Halloween. Despite this, they bought other clothes for
the day. The kids thought that the absence of Mr. Tomkey and
his family form their house would be a good way to end their
curiosity. They went to their house only to find large amounts
of bad looking gumdrops.
The night after Halloween was a weird one for the curious kid
and their family. The Tomkey’s family came to visit. This was
unusual because the family hardly got any visitors. The
Tomkey’s had come to ask whether they could find extra candy.
Luckily, the children had some candy in their bags and so their
mother sent them to get it. For the boy, he did not want to give
his valued candy to the Tomkeys’. To avoid this, he selected all
the candy he loved and began stuffing it into his mouth. The
fear of her mother knocking at her door and snatching all the
chocolate made him to gulp more of it. Downstairs, the boy
would hear the mother struggle to make a conversation with
Tomkey. Soon she got impatient of waiting and went to the
son’s room only to find him eating large chunks of chocolate.
She snatched all the chocolate she could place her hand on and
quickly went downstairs to give it to the Tomkey’s. They
quickly gave thanks and left.
However, back in the house high levels of guilt began eat up the
young boy. He even struggled to go downstairs and join his
family for dinner. The thought that his mother saw him as
selfish really hurt him. Eventually he managed to downstairs
and join the family to watch television. The images on TV
helped him to get over the night’s ordeal. However, deep down
the boy, there were large amounts of resentment for the
Tomkey’s family.
Work Cited
Sedaris, David. “Us and Them.” NPR. 16 Oct. 2014. Web. 16
Oct. 2014.

4. First thing !
http://www.npr.org/programs/morning/features/2004/jun/sedaris
/usandthem.html
That’s the link for store!!
· And these are the questions she wants!!
·
· Do you identify with the writer's experience? How?
· Do you find it impossible to identify with? Why?
· Does it remind you of some related issue that's worth
considering?
· Had you thought of that point similarly or differently before
you read?
· Do you agree with a conclusion the writer draws? Why? On
what basis?
· Do you disagree with a conclusion the writer draws? Why? On
what basis?
· Do you see the experiences described differently from your
perspective?
· What points did the author NOT make that perhaps he or she
should have?

5. And the author thing is Advertisement Analysis Essay
· 3-4 pages in length (which is 750 to 1,000 words)
· in MLA format
Introduction to the Advertisement Analysis Essay
The advertisement analysis essay gives you an opportunity to
think about the many advertisements that pass before our eyes
every day.
Your goal for this assignment is to find something to say
about one or more high-information advertisements, break them
down into parts and consider their effectiveness and how
you can relate, or not, to the subjects in the
advertisement. Chapter 7 in our textbook provides guidance for
writing analyses based on print texts, but you might also
consider looking at Chapter 52, which includes information on
analyzing print, spoken, and electronic texts.

6. Objectives
The overall objective of this course and, more specifically, this
assignment is to empower you to read deeply and find meaning,
to experience writing as a way of thinking and producing new
knowledge, and to think critically about what you are reading
and writing. After completing the learning activities for this
topic, you will be able to:
· Think critically about an advertisement and present your ideas
in a meaningful way to an audience.
· Use invention strategiesto develop a final draft through a
series of rough drafts.
· Perform deep revision on drafts – not merely surface edits.
· Generate a controlling idea, support it with
convincing evidence, and arrange the evidence so that it is
logical, coherent, and persuasive.
· Collaborate to improve a piece of writing.
1. Choose your advertisements from the required web sites.
For those of us who are inundated with advertisements, it can be
easy to ignore them. However, some ads may stand out in your
mind. Perhaps you remember an advertisement that is
particularly shocking, funny, memorable, or noteworthy. But
how does it work? Besides simple entertainment value, what
kind of statement is it making? If you don't remember any ads
that would make for an interesting paper, don't worry: there are
plenty of places on the Internet that contain them, and a simple
search will likely reveal an advertisement that piques your
interest.
When you make your choice, consider that your paper
is primarily about what you observe in the advertisement
itself. In other words, the more elements you can see in the
advertisement, the easier it will be to write about.
Youtube
Youtube contains video advertisements of almost every

7. conceivable type of product.
Adbusters
This site analyzes consumer culture with an anti-consumerist
perspective and provides spoof advertisements.
Advertising Educational Foundation (Clio Awards)
According to its mission statement, the purpose of the
Advertising Educational Foundation is "to enrich the
understanding of advertising and its role in culture, society and
the economy."
2. Prewriting
Complete the prewriting sheet. Instructions are found in the
file.
Link to prewriting sheet (pdf)
Answer the following prewriting questions after you’ve
completed your prewriting sheet. Some questions may be more
fruitful than others as you narrow to a thesis, the main point
you will make in your essay. Your final thesis (and essay) will
primarily inform and analyze rather than evaluate.
Message/Image Quality
· What is the chief message viewers may think based on the
advertisement?
· What is the emotional impact of the advertisement? In other
words, what may viewers feel?
· Why do you think this advertisement would persuade
consumers to purchase the product?
Identification/Human Experience
While the essay is not to focus on your life experience,
considering how you relate/identify with the subject(s) may
help refine a working thesis.
· How is your life experience different from the advertisement?
· In what ways can you (possibly) relate to the advertisement?
· How does this advertisement appeal to your sense of desire?
· In which culture(s) would the advertisement be effective?

8. Where would it not?
· What commentary is the advertisement making about society?
3. Drafting
Instructions:
· Assert a thesis. In one or two sentences, explain your overall
analysis of the images portrayed in your ad. Your thesis may
also forecast the main points you want to make about the ad.
· Describe the ads. Describe the textual and visual elements of
the ads in detail, so that people reading your paper can picture
the ads in their minds even if they do not have access to the
printed ads.
· Analyze the ads. Provide a series of well-developed
paragraphs in which you discuss the images that your ads
portray. Analyze the visual and verbal elements of the ads, and
show how one ad complements the other. Be sure to give
examples from the ads to illustrate what you say.
What argument is the ad making? How does the ad appeal to its
audience?
Considering your completed prewriting sheet and your answers
to the above questions, what ideas are present in multiple
places? Sometimes one clear topic emerges. If not, list topics
related to your advertisement like cleanliness, fashion,
community, home, parents’ love for children, care giving,
physical attractiveness, wealth, etc.
What does the advertisement seem to “say” about the topics
from your list? For example, from the sample picture, “The
advertisement for X says Y.” This list of topics and thoughts
about them are potential thesisstatements.
Then outline possible body paragraph topicsto support
your best thesis. These topics may align closely to your
prewriting sheet. Flesh out this outline as you draft body
paragraphs.
Your introduction should begin with an introductory ‘hook’
(this is a good place to use personal experience) to add interest;
next, it should introduce the company, product, or other
pertinent information, and briefly describe the advertisement

9. and context (not necessarily in that order) and transition to your
thesis.
Your conclusion should develop final reflections about topics
raised in your paper. This is another good place to include
personal experience.
4. Source Use
Your advertisements may raise questions, especially if they
make some kind of cultural or historical references. However,
finding the answers does not mean you need to cite the source
necessarily. A general rule of thumb is that if you’re referring
to information available in multiple sources, it’s considered
common knowledge and you do not need to cite it.
General cultural and historical information is common
knowledge, but if you want to quote more specific information,
-- such as expert opinion or exact numbers -- then you’d need to
cite your source. Know that you are not required to use
sources beyond the advertisement and using sources in a way
that you’d have to cite may sidetrack you from your chief goal
of advertisement analysis. Not filling in your own gaps of
common knowledge, however, may weaken your paper (like not
knowing a specific cultural reference, for example). So learn a
little something along the way, but don’t turn an advertisement
analysis into a research paper.
MLA Format
You will need to cite the advertisement on a separate works
cited page. Your text provides examples for three common
sources: advertisements, videos, and JPEG (picture) files:
For an advertisement on the web:
Product or Company. Advertisement. Title of
Periodical. Sponsoring institution, Date or Volume.Issue (Year):
Page.
Web. Date accessed.
For example:
Rolex. Advertisement. Newsweek. Newsweek, n.d. Web. 1 Apr.
2009.
For a video:

10. Director's Last Name, First Name, dir. "Title of Video." Name
of Website.
Sponsor of site, Day Month Year of release. Medium. Day
Month
Year of access.
For example:
PivotMasterDX, dir. "Bounce!" YouTube. YouTube, 14 June
2008. Web.
21 June 2008.
For a JPG or other digital file:
Author's Last Name, First Name. Title of Art. Year. Institution,
City. File type.
For example:
Evans, Walker. General Store, Moundville, Alabama. 1936. Lib.
of Congress, Washington. JPEG file.