3. Code & Structure remarks
● <!DOCTYPE html> doesn't make it HTML5 !important
● Improve page loading speed by
● Use a CDN if possible
● More CSS sprites http://vladoiu.net/ggspriteexample.png
● Better image optimisation (can save up to 50%) http://www.smushit.com/ysmush.it/
for example
● Add expires headers http://developer.yahoo.com/performance/rules.html
– Implement „Never Expire” policy by setting a far future Expires header
– Dynamic: use appropriate Cache-Control header
● Avoid iFrames – BAD for SEO
● No hidden text | display:none
● Either www or non-www
● URL rewrite: http://www.gadu-gadu.pl/5544988947184607081/what-ever-article = BAD
● Categorization (see Yahoo, CNN model)
● http://www.gadu-gadu.pl/POGODA/what-ever-article
● http://www.gadu-gadu.pl/SPORT/super-sport-article
● http://www.gadu-gadu.pl/WORLD/gorace-stewardesy-ratuja-swoja-linie
4. Other remarks
● Categorisation and Tagging ARE important. For readers and Google alike.
● Content IS important too. Best approach is the read more approach.
● Menu – help users navigate and find what they need
● Gadu-Gadu.pl/Sitemap.xml and submit to Search Engines
● Better Social Media intergation – Fb Like button is a great example
● FBML Integration / Open Graph
● Better articles – make people want to share them / come back for more
● Standardization of: URL, Categories, Tags for better indexing | Jaramsie & Ochyachy
● More caution with domain names for the future! They are cool but cool doesn't bring
money
5. Service ideas – SEO related
● Pykam.pl/blog/ with daily games review.
● The idea here is to create fresh, crawlable content. Daily
● Create a blog service like Squidoo / Hubpages
● No competition on .pl market
● Will atract lots of good writers because they „will make money”
● Passive income generation via AdSense and other affiliate services
● Classic PPC/PPM ad campains
● This is a HUGE oportunity and if done right can bring in lots of
traffic/money
