This document outlines the process for setting up and maintaining an effective SEO strategy. It discusses initial setup steps like keyword research, website optimization, and developing an online presence. It then covers ongoing maintenance through content creation, link building, and social media engagement. Results are analyzed using tools like Google Analytics and Search Console to improve the strategy by better understanding target demographics and tying marketing efforts to website development. The key is to set up a solid foundation, continuously create valuable content, and analyze results to innovate the SEO approach over time.

1. Search
Engine
Optimization
● Initial Setup
● Maintenance/Ongoing
● Results/Reporting

2. SEO Set Up
Building the Foundation
● Keyword Research
● Competitor Reports
● Online Presence Audit
○ Link Report

3. SEO Set Up
On Page Optimization
● Optimize website
● Set up Search Console & Analytics
● Optimize & configure proper site map

4. SEO Set Up
Develop Online Presence
● Optimize & create relevant social media accounts
● Create content & social strategy (important for ongoing
SEO efforts)
● Add new sections to website
● Create a blog strategy

5. SEO Set up
Key Points
● Set up a good foundation
● Create an online presence
● Develop a content strategy

6. SEO Strategy
On Page SEO - Content
● Keyword research/plan
● Compare SERP keyword rankings to competitors
● Page titles
○ H1
○ H2
○ Alt tag
○ Keyword density
● Proper internal linking structure with correct anchor text

7. SEO Strategy
On Page SEO - Content (continued)
● Design UX/UI optimization.
○ How do I make sure people convert?
○ What is considered a conversion for my client?
● Write optimized longform website copy
● Footer/navigation menu optimization

8. SEO Strategy
Off Page SEO
● Post company on various local & industry specific
directories/listings/blogs/forums
● Generate company reviews

9. SEO Strategy
Key Points
● Optimized website through keyword research and proper mark up
● Make your site user friendly/design for conversion
● Ensure the correct pages rank for the correct keywords. The denser a
website is, meaning the more relevant, valuable content there is
throughout the inner pages, the higher each page’s “Page Authority” will be,
thus increasing “Domain Authority”

10. SEO Maintenance
Ongoing SEO
● Blog/location page content
● Link building on location/professional local directories/websites
● Generate customer reviews on Google+, Facebook & Yelp
○ Any sites relevant to the client’s industry
● Marketing campaigns/contests
● Site speed optimization.
○ Generate comprehensive free speed reports at pingdom.com

11. SEO Maintenance
Social Media
● Create a social media strategy tailor to the client that successfully reaches
their target demographic.
● Run contests/targeted campaigns to increase levels of social media
engagement
● Relevant social media
● Facebook
● Twitter
● Google Business
● Linkedin
● Instagram
● Pinterest
● Snapchat
● Tripadvisor
● Yelp

12. SEO Maintenance
Key Points
● Constantly create great content
● Create an active presence on relevant social media
● Online reputation management
● Ensure website is constantly running at max efficiency

13. SEO Results
Report Analysis
● SEO PowerSuite
● Google Analytics
● Google Search Console

14. SEO Results
Improving Strategy
● Who is your main target demographic
○ location
○ age
○ wealth
○ etc.
● Use data to expand marketing efforts. How can we tie in
website development with our marketing campaigns

15. Key Points
Setup
● Build the foundation
Maintenance
● Create great content
Results
● analyze and innovate