The document summarizes the branding, business cards, artist recruitment, and bands that a record label called Mixolydian Records is working with. It describes the logo, tagline, design of business cards, contact with three potential artists, and provides brief descriptions of four bands - The Dawn of Olympus, Upon Descent, Terraform, and interviews conducted to define their target fan profile.

2. Branding
• The logo we have designed has two forms, a short
form (for use on contracts, business cards etc.) and a
long form (for more general use).
• Conventional features of our logo in the context of
metal-inspired design include the harsh edges, rough
texture and simple colour palette.
• We also have a tagline for our label: Mixolydian
Records: From the city that bought you Metal. This
refers to Birmingham being the birthplace of
metal, specifically Black Sabbath.

3. Business Cards
• We have designed and are now looking at
printing companies to use to print our
business cards.

4. Artist and Repertoire
• We have currently contacted three artists to
sign to our label, and are awaiting responses.

5. The Dawn of Olympus
• ‘Metalcore with no trends’
• Metalcore band, just coming off the release of
their album Return, Reflect.
• This gives an opportunity to release a single
from the album post-album release, possibly
with a live video.

6. Upon Descent
• ‘Aim for the throat and will reach the top’
• Metal band, have released several E.P’s
combining heaviness with lighter melodies.

7. Terraform
• Fuse angry, aggressive grooveworks with
ambient clean guitars.
• Prog/Djent metal.

8. ‘Meet Dave’
• Focus group and interviews conducted to help
define stereotypical fan of our label.