2. What Is LinkedIn?
LinkedIn is the world’s largest professional network
with over 80 million users
LinkedIn connects you to your trusted contacts and
helps you exchange knowledge, ideas, and
opportunities with a broader network of professionals
YouTube Video: What is LinkedIn?
3. Details Are Key
Put as much detail on your profile as possible,
including work experience, education, relevant
associates, hobbies ect.
Location is key because recruiters look for candidates
close to their site
Don’t forget to upload a classy photo, so they can put a
face to your name (Don’t put up a picture of yourself
bonging a beer in your halloween outfit)
4. Connect More
Constantly ask to connect with people you deal with
on a daily basis
Try to connect with as many costumers as possible as
well
Connect with customers so that you can sell yourself,
because it’s easier to do that than a product
5. Get Involved In Groups and
Discussions
This is key to gain a high profile and get noticed
Ask questions, answer questions, link up news articles
and other relevant information
If you add value to others, you will be noticed by
people in your industry
Don’t go overboard, you want to come across as helpful
not annoying
6. Get Recommendations
Having professionals vouch for you goes a long way
People to ask would be colleagues, your manager, and
even friends if relevant
Some employers will not accept applications from
individuals with anything less than 10
recommendations
7. Check Out A Company’s Stats And
Trends
You can figure out how many people a company
employs
You can see if they have hired or fired recently as well
as where these people came from/went to
If you see a large amount of people leaving, you might
want to reconsider that offer
8. Personalize Your LinkedIn Page
There is an option of making your public profile have
your name in the URL
Instead of having a bunch of random letters at the end
of your URL, it can look something like
www.linkedin.com/in/alexbazzell
This is also open to google and other search engines, as
it becomes your public profile
9. Visibility Settings
Everytime you look at a profile, this person can see
that you paid a visit
It is recommended you change this setting to invisible
If it shows that you have been checking out a potential
interviewer numerous times during a day, it may make
you look a bit desperate/creepy
10. Works CitedGibbons, Kevin. "10 LinkedIn Tips to Optimise Your Profile | SEOptimise." Search Engine Marketing &
UK SEO Agency | SEOptimise. 30 Sept. 2009. Web. 19 Oct.
2010. <http://www.seoptimise.com/blog/2009/09/10-tips-to-optimise-your-linkedin-profile.html>.
Hazelwood, Janel. "Your Virtual Career: 5 Tips to Maximize Your LinkedIn Profile -
BLACK ENTERPRISE." - BLACK ENTERPRISE. 30 Aug. 2010. Web. 19 Oct.
2010. <http://www.blackenterprise.com/careers/2010/08/30/your-virtual-career-5-tips-to-
maximize- your-linkedin-profile/>.
Howland, Bryan. “Leverage LinkedIn to Manage Your Relationships.” Social Media News,
Strategy, Tools, and Techniques. 18 Oct. 2010. Web. 19 Oct.
2010. <http://socialmediatoday.com/bryanhowland1/205768/leverage-linkedin-manage-your-
relationships>.
LinkedIn. "What Is LinkedIn?" LinkedIn Learning Center. 24 Mar. 2010. Web. 19 Oct.
2010. <http://learn.linkedin.com/what-is-linkedin/>.
Sundberg, Jorgen. "9 Ways to Maximize Your LinkedIn Profile | The Undercover Recruiter."
The Undercover Recruiter | Job Search and Career Secrets. 15 Aug. 2009. Web. 19 Oct.
2010. <http://www.theundercoverrecruiter.com/content/9-ways-maximize-your-linkedin-profile>.
Walker, Lyndsey. “What Is LinkedIn?” LinkedIn Learning Center. 29 Apr. 2009. Web. 19 Oct.
2010. <http://learn.linkedin.com/what-is-linkedin/>.
Thesis: Maximizing your LinkedIn profile can be key to getting a good job and even make you stand
out among other applicants.
