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Power of LinkedIn

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A presentation created to discuss the power of leveraging LinkedIn profiles.

Published in: Marketing
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Power of LinkedIn

  1. 1. About Me • Image • Who I am, what I do • Explain my goal and why leveraging social media channels like LinkedIn is important FROM GEORGIA STARTED OUT IN PUBLIC RELATIONS SOCIAL CHANNELS HAVE BOOSTED MY CAREER LINKEDIN HAS OPENED DOORS
  2. 2. OPTIMIZED PROFILE MAKES IT EASIER TO BE FOUND CUSTOMIZED PROFILE URL MAKES IT EASY TO SHARE MY PROFILE WITH NEW PEOPLE LINKEDIN GROUPS GOT ME A FULL TIME JOB
  3. 3. DEMONSTRATE LEADERSHIP ACCELERATE SALES GAIN INDUSTRY INSIGHT ATTRACT CLIENTS By creating a profile on LinkedIn, you are showing people that you want to be connected. This looks good to prospective customers and your peers.
  4. 4. DEMONSTRATE LEADERSHIP ACCELERATE SALES GAIN INDUSTRY INSIGHT ATTRACT CLIENTS Clear opportunity to bring a sense of proximity and at a low cost and with low time commitment.
  5. 5. DEMONSTRATE LEADERSHIP ACCELERATE SALES GAIN INDUSTRY INSIGHT ATTRACT CLIENTS Track industry news, extract customer insights and understand the shifting competitive landscape
  6. 6. DEMONSTRATE LEADERSHIP ACCELERATE SALES GAIN INDUSTRY INSIGHT ATTRACT CLIENTS An optimized LinkedIn profile = accessibility
  7. 7. How Capgemini benefits from your optimized profile Shorten the path to key decision Makers.
  8. 8. 1. Custom Header Image 2. Headline 3. Profile Photo 4. Custom URL 5. Experience 6. Summary 7. Multimedia Content
  9. 9. 1. Custom Header Image 2. Headline 3. Profile Photo 4. Custom URL 5. Experience 6. Summary 7. Multimedia Content By default, your current job title is your headline. You can customize this to demonstrate your expertise and vision for your role.
  10. 10. 1. Custom Header Image 2. Headline 3. Profile Photo 4. Custom URL 5. Experience 6. Summary 7. Multimedia Content Select a friendly, inviting and fun image that represents who you are. Keep it professional!
  11. 11. 1. Custom Header Image 2. Headline 3. Profile Photo 4. Custom URL 5. Experience 6. Summary 7. Multimedia Content Customize your LinkedIn profile. It helps you stand out and makes it easier for others to find you!
  12. 12. 1. Custom Header Image 2. Headline 3. Profile Photo 4. Custom URL 5. Experience 6. Summary 7. Multimedia Content List key positions and job titles
  13. 13. 1. Custom Header Image 2. Headline 3. Profile Photo 4. Custom URL 5. Experience 6. Summary 7. Multimedia ContentUse this area to create a personal note that shares your vision for your role or company.
  14. 14. 1. Custom Header Image 2. Headline 3. Profile Photo 4. Custom URL 5. Experience 6. Summary 7. Multimedia Content Add presentations, writing samples and projects to your LinkedIn profile to show off things that you have done.
  15. 15. 1. Custom Header Image 2. Headline 3. Profile Photo 4. Custom URL 5. Experience 6. Summary 7. Multimedia Content
  16. 16. Questions
  17. 17. Be Unique
  18. 18. WIIFM FOLLOW COMPANIES CONTRIBUTE TO GROUPS LINKEDIN PULSE Find people who need what you do! Read their profile summary, see what they are posting in groups. Give them what they want!
  19. 19. WIIFM FOLLOW COMPANIES CONTRIBUTE TO GROUPS LINKEDIN PULSE Use LinkedIn to search for companies that you are interested in. Follow their updates, find the right decision makers, connect and make things happen!
  20. 20. WIIFM FOLLOW COMPANIES CONTRIBUTE TO GROUPS LINKEDIN PULSE Join groups that your potential clients are members of. Join groups where you can contribute information to others and build connections.
  21. 21. WIIFM FOLLOW COMPANIES CONTRIBUTE TO GROUPS LINKEDIN PULSE Use LinkedIn pulse to engage with content posted by other LinkedIn users and Influencers. When you engage by sharing, liking and commenting, it shows other LinkedIn users that you are a thought leader.
  22. 22. NO PROFILE PHOTO RANDOM SOLICITING EXCESSIVE TWEETS SELFIES

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