Information For Students - University Staff Strike on 21 May

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Alexander White

Education

Information for students Why staff are going on strike on May 21

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I go through some case studies, my pov on the company reaction everytime (how they did things/ what they could do better) and I offer my thinking on the general steps on how to manage a similar crisis… My experience is in brand management, advertising and marketing consulting. I do not consider myself to be an expert on everything that has to do with digital marketing, but someone with a passion for it. So my objective is to offer some food for thought and definitely a trigger for extra discussion. This is the material as it was presented on August 20th, 2013, in Geneva, Switzerland for the Geneva Digital Marketing Group. The presentation has not been optimised for slideshare: some animations are not visible which has as a result some images clashing on each other. Please note some videos were also used - please email me if you need them or the full pptx file (nikolas.rizos@gmail.com).

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