Geoff Hurst

London, United Kingdom United Kingdom

Managing Director/Founder at Altain Education

Education

A marketing strategist with over 30 years of experience and since 2005 I have been involved with the business of education and qualifications. Prior to founding the agency in 2012 I was the Director of Market Strategy for AQA and before that consider myself fortunate to have worked on a varied mix of well-known brands. Perhaps the most interesting was my poacher/gamekeeper phase leading marketing, firstly for the Consumers’ champion Which? and then the Marketers’ professional body CIM. In addition to growing the agency, a personal mission is to encourage the use of the full marketing package to contribute solutions to ‘joining up the dots’ on the student/consumer journey from educ