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Culture and Cross-Cultural Influences (Alexa Arabejo)
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Justine Alessandra J Arabejo
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Report about culture and cross-cultural influences for a media audience analysis class.
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Culture and Cross-Cultural Influences (Alexa Arabejo)
1.
CULTURAL CROSS-CULTURAL AND I N F
L U E N C E S ALEXA ARABEJO Broadcast Audience Studies
2.
3.
4.
5.
6.
The meanings that
are shared by most people in a social group.
7.
8.
9.
SOCIAL CLASSES
10.
11.
beliefs, attitudes, goals,
values behavior, customs, norms social and physical environment
12.
the cultural meaning
of concepts. The goal is to beliefs, attitudes, goals, values behavior, customs, norms social and physical environment
13.
14.
15.
Emotional Responses Cognitions Behaviors ETHNOGRAPHIC FIELDWORK
16.
MEASURES
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
seek to acquire cultural
meanings in products in order to a desirable personal identity or self-concept.
28.
29.
30.
Is seen as
a FUNNEL through which cultural meaning is poured into consumer goods.
31.
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34.
35.
36.
37.
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40.
41.
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43.
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47.
48.
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50.
51.
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53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
1. Defined Culture 2.
Content of Culture 3. Culture and the Consumers 4. Defined Cross-Cultural 5. International Marketing Strategies
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