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Culture and Cross-Cultural Influences (Alexa Arabejo)

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Report about culture and cross-cultural influences for a media audience analysis class.

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Culture and Cross-Cultural Influences (Alexa Arabejo)

  1. 1. CULTURAL CROSS-CULTURAL AND I N F L U E N C E S ALEXA ARABEJO Broadcast Audience Studies
  2. 2. The meanings that are shared by most people in a social group.
  3. 3. SOCIAL CLASSES
  4. 4. beliefs, attitudes, goals, values behavior, customs, norms social and physical environment
  5. 5. the cultural meaning of concepts. The goal is to beliefs, attitudes, goals, values behavior, customs, norms social and physical environment
  6. 6. Emotional Responses Cognitions Behaviors ETHNOGRAPHIC FIELDWORK  
  7. 7. MEASURES
  8. 8. seek to acquire cultural meanings in products in order to a desirable personal identity or self-concept.
  9. 9. Is seen as a FUNNEL through which cultural meaning is poured into consumer goods.
  10. 10. 1.  Defined Culture 2.  Content of Culture 3.  Culture and the Consumers 4.  Defined Cross-Cultural 5.  International Marketing Strategies

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