2. COMPANY BACKGROUND
• Established 2013
• Company founded and owned by Aleksandar Marjanovik
• Company size: 1 + 1 intern + 12 mentors
• Services: Mentored distance learning
• Currently operates in Macedonia only
3. STUDY PROGRAMS
Program Modules Price (EUR)
Front-end development 12 1111
Back-end development 13 1157
Web design 23 1865
UX design 12 1043
WordPress administration 10 898
4. VISION, MISSION AND VALUES
• Vision: to be perceived as an institution that provides quality and readily available
solutions and services in the field of distance learning.
In order to achieve its vision, we will:
• work on constant improvement of the services, thus increasing the customers trust,
• cooperate with companies in development and promotion of innovative educational programs.
• Mission: Marjanovik Education helps individuals and organizations to gain
knowledge and skills to:
reach maximum potential,
be successful and advance professionally,
meet one’s objectives
• Values
Accountability
Respect
Caring
Optimism
Fun
Happiness
5. SWOT ANALYSIS
STRENGTHS
• Experience
• Relationship
• Experienced mentors
• Low operating costs
OPPORTUNITIES
• More than the 90% of the interviewed students claimed that they are
interested in the service “mentored online apprenticeship”
• No one offers this kind of service for students in Macedonia.
• The Law of Higher Education makes the apprenticeship obligatory
• There is a huge global market
• There are not any obstacles in providing this kind of services on the global
market.
WEAKNESS
• Weak market position
• Small sales team
• Lack of financial resources
THREATS
• Distrust of the clients from abroad in regards of accepting services from a
company in Macedonia.
• Emergence of new competitors
• Low solvency of the students in Macedonia
• Fast forward development of the technology which will require constant
update of the training materials.
6. STRATEGIC PRIORITIES
• Key strategic priorities:
• To target € 50.000 revenue by the end of 2018
• To export services to USA, CA, EU, AU by the end of 2018
• To target 150 Academy Partners by the end of 2017
• To target 150 Academy Brand Ambassadors by the end of 2017
7. BUSINESS OBJECTIVES
• To achieve €35,000 revenue by the end of 2017
• To target revenue of € 50,000 by the end of 2018
• To develop intern as Marketing & Sales Manager by the end of September 2017
• To hire an external Social Media Consultant to develop marketing and sales strategy
by the end of June 2017
• To build a network of at least 150 brand ambassadors by the end of 2017
• To increase # of partner companies to 150 by the end of 2017
• To prepare marketing and sales strategy to export services in USA, CA, EU, AU by the
end of 2018
8. INITIATIVES TO ACHIEVE THE OBJECTIVES
Business Objective Initiatives Timescale Cost (EUR)
• To achieve €35.000 revenue by
the end of 2017
• Conduct 100 tele calls per month with potential client
Target 5% conversion rate = 40 new customers
9 months
until 31.12.17
1750
• Upgrade the home page on the website to make it ‘punchier’ 1 month 50
• Run advertisement on social media ongoing 30-50/month
• To build a network of at least
150 brand ambassadors by the
end of 2017
• Prepare landing page 1 week 0
• Prepare training material for future brand ambassadors 1-2 week 100
• Invite 1000 potential ambassadors, target 150 ongoing 0
• Run advertisement for free courses on social media ongoing 30-50/month
• To increase # of partner
companies to 150 by the end of
2017
• Contact at least 5 companies per week that advertise job openings ongoing 0
• Prepare list of free and paid services for partners
• Prepare web page with description for those services
1 week
1 week
50
100
9. INITIATIVES TO ACHIEVE THE OBJECTIVES
Business Objective Initiatives Timescale Cost (EUR)
• To target revenue of € 50,000 by
the end of 2018
• To review and assess what’s working and what’s not working with
tele calls in order to enhance and optimize sales and marketing
activities, meeting with external sales and marketing expert
January 2018 200
• Add new commercial services to partner companies (sponsored
trainings, publish sponsored interviews and other marketing
materials on the Academy blog, …)
by the end of
2017
0
• To develop intern as Marketing
& Sales Manager by the end of
September 2017
• To prepare a training program for Marketing & Sales Manager
• To achieve 35.000 by the end of 2017
by the end of
April 2017
0
• To hire an external Social Media
Consultant to develop
marketing and sales strategy by
the end of June 2017
• To write down current marketing and social media strategy plan
• To source a suitable freelancer to review current marketing and
social media strategy plan and make recommendations for moving
forward
by the end of
April 2017
By the end of
May 2017
0
200
• To prepare m&s strategy to
export services in USA, CA, EU,
AU by the end of 2018
• To develop marketing & sales plan
• To research suitable companies that could provide financial
support
by the end of
2018
200
10. FINANCIAL PROJECTIONS
Year 1 Year2 Year3
Existing Markets 35.000 50.000 70.000
Export Markets 0 0 10.000
Total Sales 35.000 50.000 80.000
Cost of Sales 21.000 25.000 33.000
Net Profit 14.000 25.000 47.000
11. MONITORING THE PLAN
We will monitor the plan over the next three years by:
• Conducting a monthly review on Key Performance Indicators
ie. 20 calls weekly, 5 sales per month
• Producing a monthly variance report
Actual VS Target
• Producing a monthly financial report
